Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Lee Pryor on November 10, 2010, 01:29:08 pm
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Anyone done it? what do you think the reponse would be if a residential window cleaner advertised on ITV? I think it would be huge!!!
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see a lot of double glazing and ocean finance adverts never used those companies,dont think it would work,I look forward to seeing your advert on the half time super bowl slot :P
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Lee would it not be better to get a slot on one of the shopping/diy channels
there you could explain/demostrate all about wfp?
And customers would see the benefit of having clean glass and frames!
And how their windows/frames would stay cleaner for longer!
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but are you someone that needs a loan or double glazing? maybe not. also if those companies werent getting a good response why would you still be seeing their advert? Things like those products are easy to find when a homeowner decides they want them, but the impression I have built from my customers over the years is that a good and reliable window cleaner is hard to find.
I would also say that those types of market are fairly saturated, where as I see the residential window cleaning market as 1 under serviced and 2 serviced buy alot of cowboys.
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Personally, If I saw a window cleaner advertising on tv for my area I would not use them, I would think they were way too dear, and probably be a bit pushy like double glazing salesmen.
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good and reliable window cleaner is hard to find.
So true!
I see the residential window cleaning market as 1 under serviced and 2 serviced buy alot of cowboys.
Agree!
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Personally, If I saw a window cleaner advertising on tv for my area I would not use them, I would think they were way too dear, and probably be a bit pushy like double glazing salesmen.
of course I have an answer to that but I cant tell you at this point what it is since this relates to my on going project.
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How are your guinea pigs going in your trial?
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Maybe you'll be the first.I'm trying to put your idea down,I see a chocolate bar or a coke on tv and off i go to shop to buy one, Advertise has become more viral,I could see a well placed ad bringing in a few quality leads and you seem to have put a lot of thought into your project.
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How are your guinea pigs going in your trial?
lol!!! the trial is not untill next year as there is alot involved in putting it together, and I am still building my portfolio of window cleaners of which I now have nearly 15, so far so good though, and I dont mind telling you I have a meeting in London next week with a TV marketing company to look at the cost of advertising on ITV1
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crickey lee, well done. I will keep a look out in between corrie ;D (it is meant sincerly...not as a P take)
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Lee,
I have used TV advertising in a different industry and its works off a rating score which is directly related to the number of people they are expecting to be viewing the advert and the price they charge to run it. You must also remember the cost of producing even the simplest of ads is going to run into multiple £1000s
If you are going to run a direct contact advert you have to match the rating to the number of available telephone lines i.e. Advertising during Corrie with only 5 lines would be a waste of time & money as most respondents wouldn't get through. We had quite a large office and used to advertise on the likes of UK Gold with very low viewing figures and the telephones would light up as soon as the advert was aired.
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I dont mind telling you I have a meeting in London next week with a TV marketing company to look at the cost of advertising on ITV1
Lee I know we havent seen eye to eye recently but have you got a budget for this? Have you any idea what this is likely to cost?
Im away at the moment but look forward to your posts on my return once youve met with the your TV marketing company. It should be interesting the figures they offer you, hope youll let us know, I love a bit of number crunching, seeing how viable a project is.
Matt
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Lee,
I have used TV advertising in a different industry and its works off a rating score which is directly related to the number of people they are expecting to be viewing the advert and the price they charge to run it. You must also remember the cost of producing even the simplest of ads is going to run into multiple £1000s
If you are going to run a direct contact advert you have to match the rating to the number of available telephone lines i.e. Advertising during Corrie with only 5 lines would be a waste of time & money as most respondents wouldn't get through. We had quite a large office and used to advertise on the likes of UK Gold with very low viewing figures and the telephones would light up as soon as the advert was aired.
An excellent post.
Yes i am aware of the things you have said there, firstly they do charge a price per 1000 viewers, I already know what this is, second. there will be no phone line, instead a website to visit, third. it will run on day time TV, this is proven to get a better result when you want someone to visit a website. lastly the cost of the add itself is likely to be high, so I better go clean some windows!!!
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Fair play Lee for having the balls to think and work outside the box hope it works out well for you.
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This is madness Lee. Absolutly bonkers.You are having delusions of granduer.
Tell you what, do a utube vid, a basic version of the kind of thing you want, and i'll give you the verdict.
This might be a better approach.A good utube vid and a referal email.
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This is madness Lee. Absolutly bonkers.You are having delusions of granduer.
Tell you what, do a utube vid, a basic version of the kind of thing you want, and i'll give you the verdict.
This might be a better approach.A good utube vid and a referal email.
your just going to have to trust me! Im going to put my neck out here and say that I will have an advert on tv within 18 months. im not talking national at this stage, but regional.
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I didn't say i didn't believe you.
Lets look at the creative side of the advert shall we?One problem is if you make it too boring no one will listen, if you rev it up too much this will stop sales.
You need impact, engagement, a totally new approach-.... and money to burn.
That's why utube is a great tool.You don't have to tell me your big secret, i'm saying kick around the idea of mocking up an ad- then find out what your wife and a few friends and customers think.
You may be able to script it yourself or might need gold or me or bateman.Either way these are all resuources that are free.At the very worst you can find out what you don't want.
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The best fun i ever had on here was imagineering squeakies van.He did go with the big yellow duck- but only a picture- and wouldn't have the large mounted jobbie, or the ice cream style chime that cheep - cheeped to announce his arrival.I call this cowardice of the imagination.
That aside it was the best thing he ever did and he never even said thanks.
I feel that your advert might present a second chance for us all to let rip a bit creatively.
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They have been doing it in the States for years Lee. Go for it.
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One quick sum,estimate £10k advertising,average lead at £12 so you need 833 converted leads,quoted and agreed to cover initial cost,more money and staff to handle the quick influx and offer the leads to your guinea pigs,administration costs to handle this properly and efficiently,collection of your dough without problems!,handling an odd lead and getting paid might be easy enough. Your going to need a customer complaints department. I reckon you will need 6 times as much money than you think to roll this properly and then you will realise you bought yourself a complicated monster that only just covers costs and you will wish you just had a compact window cleaning round of profitable pleasant householders.
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Hope you get a good return on your £25k outlay... ;D
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Don't listen to that, let's start working on the concept lee.
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Hope it goes well ;)
I am toying with radio advertising for next year, not quite the same!!!
Regards
Alan
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I guess that only time will tell eh guys, in the mean time, handling the influx if it goes big wont be a problem thanks to the fully automated website my designers will be building for me which is currently in the design stage. we will try radio first but my meeting next week will give me a clearer idear of whats involved and the cost.
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This is madness Lee. Absolutly bonkers.You are having delusions of granduer.
Tell you what, do a utube vid, a basic version of the kind of thing you want, and i'll give you the verdict.
This might be a better approach.A good utube vid and a referal email.
Well it's better than I manage.
I sometimes get delusions of competence ;D
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I didn't say i didn't believe you.
Lets look at the creative side of the advert shall we?One problem is if you make it too boring no one will listen, if you rev it up too much this will stop sales.
You need impact, engagement, a totally new approach-.... and money to burn.
That's why utube is a great tool.You don't have to tell me your big secret, i'm saying kick around the idea of mocking up an ad- then find out what your wife and a few friends and customers think.
You may be able to script it yourself or might need gold or me or bateman.Either way these are all resuources that are free.At the very worst you can find out what you don't want.
Doiing some kind of dress rehearsal without the big outlay does sound like a good idea to me as well. It will give opportunities to iron out any gremlins.
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Hi Lee
Go for it !
I think its a great idea, especially if you role it out nationally and sell leads to those in the consortium (dont forget me!)
As you have said many are spending that on leaflets with poor results. I would expect the tv results to be far higher than any other direct medium. its just whether the return is there for the spend.
Sean
Your figure of 833 leads converted is an over simplification, you wouldnt expect to get your return on investment like this immediately a few hundred jobs at 12 an hour would pay for the adverts over time.
That is managable and if you look after them you will keep most for years, your costs of advert, vans,staff, and insurance would be covered in year 1 perhaps with a small profit, in year 2 you would have estabilished work.
After all if you brought a round worth a few thousand you would pay this sort of money for it and we all know that can have its hickups. and you wouldnt earn anything of it until fourth or fifth clean.
Another thing occured to me as well, I think you might start to see a pattern of areas where there is no window cleaner or people are dissatisfied. you could then target canvassers in areas where there is going to be a good reception.
cheers
john
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I wish someone on the carpet cleaning side would start this , It is a great project to be involved with.
Response handling is easily outsourced these days very cheaply per lead.
The economies of scale make it very affordable if you get enough in the consortium.
Best wishes with this , I am sure it will be a success.
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I dont mind telling you I have a meeting in London next week with a TV marketing company to look at the cost of advertising on ITV1
Lee I know we havent seen eye to eye recently but have you got a budget for this? Have you any idea what this is likely to cost?
Im away at the moment but look forward to your posts on my return once youve met with the your TV marketing company. It should be interesting the figures they offer you, hope youll let us know, I love a bit of number crunching, seeing how viable a project is.
Matt
Are you home? i thought you were still on holiday.
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how much does it cost to advertise on the radio
that might be the place to start
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how much does it cost to advertise on the radio
that might be the place to start
Im looking at both options at this time, but may well start with radio.
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Check out this link mate. Not much detail, but may help.
http://www.tvadvertising.co.uk/tvadvertising/tv-advert-1.php
By the way, that's only the production costs, not the broadcasting costs.
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Hi Lee
Go for it !
I think its a great idea, especially if you role it out nationally and sell leads to those in the consortium (dont forget me!)
As you have said many are spending that on leaflets with poor results. I would expect the tv results to be far higher than any other direct medium. its just whether the return is there for the spend.
Sean
Your figure of 833 leads converted is an over simplification, you wouldnt expect to get your return on investment like this immediately a few hundred jobs at 12 an hour would pay for the adverts over time.
That is managable and if you look after them you will keep most for years, your costs of advert, vans,staff, and insurance would be covered in year 1 perhaps with a small profit, in year 2 you would have estabilished work.
After all if you brought a round worth a few thousand you would pay this sort of money for it and we all know that can have its hickups. and you wouldnt earn anything of it until fourth or fifth clean.
Another thing occured to me as well, I think you might start to see a pattern of areas where there is no window cleaner or people are dissatisfied. you could then target canvassers in areas where there is going to be a good reception.
cheers
john
I might have got this wrong but my understanding is that the tv advertising is to generate leads that can be immediately sold on,so once paid for they have no further value to the advertiser. Charging more for them as if they were a permanent customer for the purchaser could be tried but in my opinion would get only a tiny response from buyers. I just don`t see how there can be a stage ,if all done correctly,that ends up showing a profit.
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Absolutely Sean, but an interesting idea.My big fear for us right when i very first started was if a big brand- an anglian or a tesco started umbrella advertising our service.They could make so much money at it and it would dovetail with some of their other stuff.
There is an advert with john cleese in where the message is a bit jumbled, it seems that the AA do handymen jobs, but the ad also seems to plug yellow pages, so it's probably a lesson in how not to do it.However you can see what i'm saying if Tesco had a couple of us who knew what they were talking about they could probably do a lot of damage.Lee's efforts probable stand more chance of alerting the big boys to the opportunity than succeeding themselves.
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Absolutely Sean, but an interesting idea.My big fear for us right when i very first started was if a big brand- an anglian or a tesco started umbrella advertising our service.They could make so much money at it and it would dovetail with some of their other stuff.
There is an advert with john cleese in where the message is a bit jumbled, it seems that the AA do handymen jobs, but the ad also seems to plug yellow pages, so it's probably a lesson in how not to do it.However you can see what i'm saying if Tesco had a couple of us who knew what they were talking about they could probably do a lot of damage.Lee's efforts probable stand more chance of alerting the big boys to the opportunity than succeeding themselves.
You're way off the mark slumpy! No tesco etc. could ever take this trade over! I can't see a "green thumb" style system ever working either.
These dreams will never work on a big scale. You should have learned by now just why! ???
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Well at least were all having some fun thinking outside the box! lol