Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: jasonl on July 25, 2010, 10:56:11 pm
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I was irritated with the American style yee ha , ,whoop whoop style of marketing advice offered daily via email . This led me to search for an english alternative as I felt the need to have more effective marketing in a British style. Many companies wanted to charge 5k min to carry out a review and design a plan for me.
While none of us would dream of not investing in fuel to carry out our work , lots of us do not invest in marketing.
I used the services of Andrew Kinnard , at fresh ideas marketing , for £325 he wrote a very nice report on my business ,which formed a marketing plan . He then did some other work , and mentored me . he wrote some really effective sales letters at £45 each , and some other things too, which I will not divulge here. If anyone is in need of a marketing kick start ,I can not recommend this company highly enough. www.freshideasmarketing.co.uk
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he wrote some really effective sales letters at £45 each
If you don't mind me asking, what are your test results like (response rates etc)?
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250 letters to lettings agents resulted in 6 calls , 3 of them requesting information pack I offer , eg proof of insurance training , price tariff etc. It has only been sent for 5 days so maybe I will hear more .
Plus it is part of a campaign plan, so I expect more in the future.
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So , get over a hundred quids worth in and you are in profit? Not bad.
Too many people worry about percentage return instead of return on investment.
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Its for the long term too and be good for the newbies as well.
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It's not just the letter it's the list. ;)
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Yes I was advised where to obtain data from VERY cheaply , for accurate and up to date information.
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Nice one, can you keep mailing them or do you have to pay again if you do another mailing Jason?
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No I have the data on my computer now, and a plan to follow, when I need more advice I will contact Fresh ideas, what I invested , I have already earned back .
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You can also get some good marketing help from business link, I had a marketing adviser meet me with me a few weeks ago to do with a new business I started recently , she wrote me a business plan, supplied a load of leads for me and booked me up for web marketing seminar. On the strength of her advice I secured a contract the end of that same week.
And the best part it was all free. You also get ongoing support and resources emailed to you.
Well worth a look
regards
steve
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they only give free help if your in your first year steve i think. all though you can fib a little. mine was hopeless she left with more ideas than she came with. ;D
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I heard that business link was coming to an end.
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they only give free help if your in your first year steve i think. all though you can fib a little. mine was hopeless she left with more ideas than she came with. ;D
;D
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Do a search on Chris Cardell, he 'gives away' an audio cd set and the stuff on there is pretty damn good. You know he's going to try and sign you up on a monthly continuity but that's your choice.
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Don't go near Chris Cardell, I subscribed to his e-mails 5 years ago.
I don't even use this particular e-mail address anymore but I can still access it. He must send 10 e-mails a month to it.
Relentless.
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Yes he practices what he preaches. You can opt out steve, but I like looking at what he sends me and it gives me ideas. No intention of buying anything. He did a naf conference with some c list celeb topping the bill ;D
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Has anyone tried www.nabo.biz
I booked onto a seminar in Aug in Buckinghamshire
Is it worth a 5 am start?
Think its very expensive judging by Colored Marketing Magazine and books I have received.
Its not expensive IF it works for ME
BUt big Quetion mark IF and ME
I also think a lot of it can be found in Paul F Gormans BOOK
Like the idea of creative person for letters etc.
Shaun Ashmore now I have found Paul F Gormans book again its the one which has a Sales Letter that boasted a Dry Cleaning Shops business
One for Falt Roofs
One for Resturants
not one for cleaners
Got writers block
Headline that Sells
Headline that Sells
Headline that Sells
I hate doing it the hard way ;D ;D ;D