Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: kinder clean on June 01, 2010, 08:06:24 pm
-
We've all had those annoying flyers offering £10 carpet cleaning - but this guy has gone one better WITH A WEBSITE !!
It has to be seen to be believed. http:// www.carpetcleanersinchesterfield.co.uk/
Feel free to call and book him solid....................and remember, you tell him what you want to pay !
Unfortunately the **** is close to me. ???
ohhhhhh i could ................................ !!!!
Shaun it's not you is it ? ;D
Paul
-
A gentleman called Mick Bullous? I have not heard of him myself.
Interesting concept. It must have worked elsewhere though
-
You tell us how much you want to pay for the service!
That's right - You tell us what you are going to pay, not us tell you how much we are going to charge.
You're probably not going to believe me on this, but I thought of this idea about 2 weeks ago.
It's not as mad as it seems. Simply someone says I'm willing to pay £100 for a suite clean and of course you're round there in 10 minutes ;D
The next person says I'm willing to pay £30 at which point you call up any one of 100 excuses why you can't do it before 2014.
All you're doing is getting customers that YOU want with the added benefit of 100's of calls which you take the upper hand on.
Simples.
-
Neil,
I'm sure I've seen this somewhere in a marketing newsletter (or similar). I just can't remember where.
-
when they say they want to pay £50 for the suite clean you give them £50 of your time, if they want to pay £80 they get an £80 job.
easy really and not a bad idea
-
I agree Neil.
Also, both in carpet cleaning and office cleaning and I am sure else where. When bidding for a contract we ask them "What is their budget".
If we can do the work within the clients budget we will. Or its simply lose it or winit.
As somethimes you could be the best at what you do and have the best equipment does not mean you have won the job
Dave
-
I've been tempted to try this one on more than one occasion over the years, but then work started to pick up once more, so I never felt the need. Good idea though if you've got a persuasive telephone manner and can turn the situation to your advantage. Mike
-
£10 to clean a carpet!!! the robber ;D
He's in Sheffield searches aswell noticed it a couple of weeks ago infact he's doing leaflets around our shop in Dronfield, he's clued up on his advertising but his business skills may send him out of business unless he learns how to upsell or increase the job ticket.
Unless he gets clued up with his prices he won't make it in leaner months takes alot of £10's to pay the telephone bill.
Shaun
-
We've all had those annoying flyers offering £10 carpet cleaning - but this guy has gone one better WITH A WEBSITE !!
It has to be seen to be believed. http:// www.carpetcleanersinchesterfield.co.uk/
Feel free to call and book him solid....................and remember, you tell him what you want to pay !
Unfortunately the **** is close to me. ???
ohhhhhh i could ................................ !!!!
Shaun it's not you is it ? ;D
Paul
Not a nice way to talk about anyone especially when they are very close to you , and a foot taller and 5 stone heavier , and they post here !!
-
I guess you're right Jason, hopefully my post will be seen as helpful anyone can charge what they want it's just a matter of getting on the ladder, but hopefully he'll heed my warning.
Shaun
-
I considered this approach briefly and have even asked a few price shoppers, where my quotes have been too high for them, how much they'd be willing to pay.... I normally can't reply for laughing at their answer..... :D
I would really like to hear how and if it works from whoever runs it, it's an interesting concept....
-
I will ask him tomorrow and get back to you.
-
It's not as crazy as it may first appears. I would often quote prices and the customer would say 'oh I cannot afford that price' or it's not worth spending that much money on it, and I always say something like, well what price had you in mind and we always end up agreeing on a price. Maybe you have to drop your price by ten or twenty euros but you are either gaining a new customer or retaining an old customer.
However, there is nothing to beat the customer who books you and when you have finished the job asks ' how much do I owe you now'.
-
Paul where abouts have you moved to? because he looks close to Loundsley Green. Yes it's an interesting concept and gets the brain thinking of how to connect it to your own business. Years ago I came up with a concept of a price list a bit more indepth than a package sale.
It went something like
Standard room
Pre vac £
Pre condition£
Pre scrub £
HWE £
Spot removal£
Turbo dry £
Scotchguard£
Sanitizer £
Can't remember the prices but to get everything it did mount up but alot of people I think would only go for the HWE unless you push so I scrapped the idea.
Shaun
-
However, there is nothing to beat the customer who books you and when you have finished the job asks ' how much do I owe you now'.
And how annoying is it when they say is that all :)
-
Guys
we make our own bed.
On all the forums we all brag about how much money we get. The real truth is that from time to time we do get those nice jobs with big ticket prices.
The problem is that any person that's unskilled see the chance that they can earn that type of money with all the knowledge on tap on the forums will want to have a go.
The next problem is that in the real world as i said we don't get those nice jobs every day.
I have been in cleaning all my life one way or another. I have city and guilds in cleaning science how do you think i feel when someone sets up in my area and can earn the same as me with no real experience?
The bottom line is that we are just cleaners.
just remember next time you tell someone how much you get to add how hard it can be at times. that might help slow down the flood.
respect
Ian Harper
-
Ian I think you could be right with cleaing seen as being of little skill , there are things that can go wrong but if you have treatment risk insurance it's covered. The real hard thing in our industry is constantly getting the work which as we know can come in fits and starts thats why good planning and safe costings come into there own, £10 or £20 a carpet is a day to day survival.
Shaun
-
Shaun
and what the one thing that's not talked about that much on forums? marketing and its costs
BTW package selling gives customers the choice between you, you, and you. giving just one price limits your customer base.
respect
Ian
-
We've all had those annoying flyers offering £10 carpet cleaning - but this guy has gone one better WITH A WEBSITE !!
It has to be seen to be believed. http:// www.carpetcleanersinchesterfield.co.uk/
Feel free to call and book him solid....................and remember, you tell him what you want to pay !
Unfortunately the **** is close to me. ???
ohhhhhh i could ................................ !!!!
Shaun it's not you is it ? ;D
Paul
This person did a multi '000 job this week alone . He runs at least 3 succesful businesses.
Several music albums a week are released by this method now , you download them and decide how much to pay, they often end up selling for more than the normal retail price.
-
In a book Money Making Advertising Promotion and Marketing Secrets for Carpet Cleaners by Larrt O'Connell its Secret Number 27.
PAY WHAT YOU THINK IT'S WORTH Ask the Customer how much they are willing to pay.
this method is not for the faint of heart.. The customer pays whatever they feel its worth
Larry says most people are honest enough and will not have the guts to cheat you to your face.
Perharps Mike Halliday could come up with a get out clause
When I have tried it admitilly faint heartedly Customer has been dumb struck and I still had to come up with a price.
Larry says those at lower end of price spectrum could gain
-
I just spoke to the person in question , I am not saying if it works profitably or not , He is continuing to operate in this way!!! ;D ;D ;D ;D
It is the same principle as offering money back guarantee , no one has ever asked for money back from me .
-
Its not a new concept, its been used in business price formulation over many years mainly in the States, I can not remember the company that started it but do have the details somewhere.
It works very basically like this:
You set out your services;
The customer picks one or may be two , you ask them to price them for you at what they think is good value for money based on the procedure, once explained.
After a period of time say for arguments sake 6 months, you pull in all the data and break it down in to services provided
ie Carpet Cleaning
Upholstery Cleaning
and so on, work out an average of what you have been paid on each service in that 6 months period and hey bingo you have your price, based on what your customers actually think your service is worth.
Its amazingly accurate and would probably not be far off what you charge at present, the idea being that you can confidently advertise your prices as market researched and resistance to price is overcome....The very secondary benefit of this is an amazing customer retention percentage. Your customers have taken part and contributed to your business growth and loyalty is built in.Also complaints on work is practically non-existent.
Down Side is;
You have to see it through though and human nature being what it is you will definitely get stung on some jobs.
-
There is a small cafe in the lakes that was featured on tv a while ago and they used that offer :)
-
Hi
Not for me thanks.
I assume they are new to the cleaning industry.
Inevitable in a year or two you would want to increase your prices.
Which wouldn't be easy on that basis.
Dave
-
What happens if you get a customer who only wants to pay £50 for a full house?
Shaun
-
Just for the record, ' Finally an answer to the question - How much to charge - Its genius ! ' I was being sarcastic, I can't believe anyone
would take this to be a good idea ! ???
From a customers perspective I would think it makes you look naive and worst still it's bount to make clients suspicious don't you think ?
There are some strange marketing ideas in this industry.
Paul
-
It does work for sure , I know the person who does it and he is clued up on how to do it , often people pay more than he would have chosen to charge .
This guy should be running a seminar at CCDO about it.
-
Reckon it looks unprofessional and a bit desperate and I wouldnt ring any professional company advertising like this. Good luck to them though. Is anyone thinking of trying the same tactic?.
Gary
-
Personaly not my cuppa tea...
Think about how many price shoppers you get on a daily basis wanting a whole house for £50 and think £90 is a huge amount for upholserty cleaning!
And how about the "ethnic minoritys" that expect you to work for free while they look over you and moan about everything! No thanks...
I'm sure it does work for the guy but how much is he actually making and how many hours is he putting in?!
Like the chap above me said, looks unprofessional and smells of glorified begging.
Tony
-
Well, what can I say, some good comments and some bad ones !!!!
So here we go then.......
Firstly, I am NOT new to the CLEANING industry.
Secondly, I DONT work the LEAST amount of hours for the MOST that I can get.
My clients get 100% quality 100% of the time - and I get LOADS of Referrals - thus the cycle repeats.
Whether it be a £30 job or a £100 job, the job is done to the best possible standard - In return we get FREE advertising.
Has anybody learnt anything yet ???????????????????
Thirdly, OK here we go then......... Call yourself professional business men/people. We are trained operators oh and yes insured. Second if you look at the number it is an 0844 number and guess what.... cost me nothing, neither did the other 30 that I have got.
The web site you are going on about.... www.carpetcleanersinchesterfield.co.uk... That was free aswell but guess what!!! Thats not the main website of my business... That was just put there for the domain name. (Like others have done in this area)
This one is my main website www.thecarpetcarenetwork.co.uk oh and how many different areas do we clean in??? How many websites do we have linked to our network??? None of these cost me anything neither... why... because I have built them all myself>>> from scratch, not a template...oh and I get free hosting for LIFE with each domain name. oh by the way, I have a brain aswell, I am not just a CLEANER.
As for the idea well all I will say is "Its works and my clients love it". I do not earn any less than I did before ... infact doing very well.
Being a carpet cleaner is not just about being able to clean carpets and upholstery correctly..., if you had any brain in your heads, you would realise that I am actually running a business, maybe rather than B****ing about what others are doing, you should perhaps concentrate on your own businesses and maybe, yes maybe, they might become sucessful one day.
Any questions ?
-
how do u get free hosting ???? oh yes well done
-
On the Home page at the bottom it says "web hosting by FreeVirtualServers" this is a LINK to Free Virtual Servers, as it is their Terms and Conditions, you must show the link on each page. Click on the LINK and it will take you to their site, where they will tell you all about FREE Web Hosting.
Feel free to ask any further questions.
-
thanks 4 that m8 ;)
-
Monty
so what will you do if someone else in your area copies this? just like the Jim wolverton guarantee? its not really a market advantage as its easily copied.
Did you know that walmart are having massive problems because they went in as being the cheapest. put lots of suppliers out of business now have to do business with third world countries. where do they go next?
Its a good idea for getting every prospect but not as the lead marketing idea. it will have a shelf life.
with respect, you have by answering here now told every carpet cleaner in your area it works and will now pay the price. I think you have just made a massive mistake by commenting.
If the above happens my advise would be to expand your service range the your customers.
BTW do you do what the FT guys do and an audit on all other areas? in other words upsell?
Well done
Respect
Ian Harper
-
All marketing has a shelf life or their would not be a need for marketing agencies, its just that some last better and can be adapted better than others.
As I have written above he hasn't let anything out of the bag, this form of marketing and selling has been used and amended to suit thousands and thousands of times globally, if his neighbour decides to do it then you just have to be better.
As I mentioned and the chap has confirmed using his method you can pick up bundles of referrals and loyal customers and yes some body will knock you at some point, this is all part of the process.
It does not take a lot of brain cells to work out how to avoid getting paid nothing for your hard work, do you all do every job that comes your way ?
Having checked out his web site I can also add that in my opinion it is one of the best sites for the business I have seen, a lot of you are going down this route and ask opinions on here about your new site. Visit theirs and it will give you some idea about what a good site directing customers to your business looks like.
By the way Walmart are hardly suffering they are still by far the biggest retailer in the world, some of their business ethics leaves a lot to be desired (as Michael Moore will tell you) but they leave our very own Tesco a very long way behind at 4th.
What never ceases to amaze me is how so many following all the same ideas and marketing strategies day in day out and I might add constantly asking on here 'where has all the work gone' or 'I have only got two jobs booked in this fortnight', feel they have the ability to comment on a strategy they know nothing about and dismiss it at a stroke, of course the herd follows which makes it even better for those with a 'unique' marketing idea.
Congratulations to Monty and his crew for really putting it amongst the pigeons, this is so far out of left field for some of you that it has left you reeling trying to get to grips with the idea, but instead of criticising wouldnt it be refreshing if you maybe asked him for some advice, (if of course he wants to offer it) instead of herding together to have a pop.
Of course its just my opinion. ;)
-
http://www.thecarpetcarenetwork.co.uk/online_booking_form.htm
A great feature
-
Hilton
Good answer. and I respect what you say.
Ok, look at it from a different angle. Free listings on google. it takes lots, and lots of time to exploit this but at the end you are still half way down the page. google reserves the best position for its own customers and guess what it costs money.
If you are limiting the amount you earn to others in this case customers how can you be in control of your own future?
marketing is about reach and that reach is limited by your resources. also you have to take into account demand.
What i meant when i was talking about the method is that these forums get many more readers than posters, so by confirming that it works and it works "really well" that's all many need to copy and before you know it your edge has gone.
If it works for him great, when we get an idea its good to bounce it off other that we respect. we have the choice to take it on or not. sometimes words can sound much harder than they are meant if those same words where spoken and heard your understanding of what is meant might be different.
Plus you have to take into account anyone on here that's on the receiving end. they will need to know how to deal with this new (to them) approach. which I might add there is.
One last thought. many don't like low price cleaning because it shows up their own lack of know how in marketing. get a few well paid jobs each week and your winning. or be in control and be able to turn the work on and off as you like. That's what I am looking for. had it once with my maid service.
On the positive side, this method has a silver lining if you can get it to work. as your week fills up with work the price you get will increase as your time is now worth more. but if you just add staff on at any price the overheads will start to eat into any profit. so it can be an end to a means.
Great Respect
Ian Harper
-
I must have missed something here or I'm just thick.
How does it actually work?
Shaun
-
Hi
Surely the limitation is that it only works at one price point (average), not at different price points.
Dave
-
the more i read this reply the more I think it actually says nothing and any of us could have written it
I've put some replies in red but most people on this site could have answered the same. but the difference between us is we don't have to use clever marketing like...... the customer decides the price....
no offence is meant to Monty we all choose how we do business but i would appreciate a more detailed answer rather than this little sermon ;)
.Well, what can I say, some good comments and some bad ones !!!!
So here we go then.......
Firstly, I am NOT new to the CLEANING industry. yep, same here
Secondly, I DONT work the LEAST amount of hours for the MOST that I can get. yep same as me
My clients get 100% quality 100% of the time - and I get LOADS of Referrals - thus the cycle repeats yep same as me.
Whether it be a £30 job or a £100 job, the job is done to the best possible standard - In return we get FREE advertising. yep same as me
Has anybody learnt anything yet ???????????????????
Thirdly, OK here we go then......... Call yourself professional business men/people. We are trained operators oh and yes insured(.yep same as me) Second if you look at the number it is an 0844 number and guess what.... cost me nothing,( got me thier mate my number cost me about £3 a week) ::) neither did the other 30 that I have got.
The web site you are going on about.... www.carpetcleanersinchesterfield.co.uk... That was free aswell got me again :'(, lmine cost £7-50 a year but guess what!!! Thats not the main website of my business... That was just put there for the domain name. (Like others have done in this area)
This one is my main website www.thecarpetcarenetwork.co.uk oh and how many different areas do we clean in??? How many websites do we have linked to our network??? None of these cost me anything neither... why... because I have built them all myself>>> from scratch, not a template...oh and I get free hosting for LIFE with each domain name. oh by the way, I have a brain aswell, I am not just a CLEANER.
As for the idea well all I will say is "Its works and my clients love it". I do not earn any less than I did before ... infact doing very well. same here
Being a carpet cleaner is not just about being able to clean carpets and upholstery correctly..., if you had any brain in your heads, you would realise that I am actually running a business running a bisiness? yep that what I'm doing, maybe rather than B****ing about what others are doing, you should perhaps concentrate on your own businesses and maybe, yes maybe, they might become sucessful one day. I'm already succesful
Any questions ?
-
Nah,
I think you've missed the point spectacularly.
But I am sure the fella can respond for himself.
-
I have no problem with the system or the guy I am interested in the concept but I'm an old dog with no tricks left and happy with my lot.
Shaun
-
Shaun
it does not matter for guys like us. people will just copy it facts or no facts. proof or no proof.
Its all those lurkers that are thinking about setting up. one guy on his own is no problem but if you got a wave then that could cause some people a problem if they don't know how to react to it.
As I said its about reach. one guy with limited resorces (money) would not have the reach that someone with would have. but as i said a few in one area!
And whats interesting here is that we ask a question to any prospect on the phone if they have not booked and are just about put the phone down.
"Well how much do you think its worth then?" and all dont know or will not say. its really our last shot at getting into the haggling chat.
so thats why i so interested in this.
Respect
Ian
-
Monty,
If I was writing the copy for your sites or doorway pages...
I would have your offer as the main headline in huge letters. It is your USP and it should be the first thing that hits visitors when they click on the page.
What do you think?
-
USP "Make me an offer"
Shaun
-
I like the new ways of advertising and marketing I follow them with intent but I do like to know how it works in full but although Monty trades in my area I have no issues with him or the system infact if I saw him I would shake his hand and let him buy me a drink ;D
Shaun
-
Shaun
well said.
-
The way I see it a customer wold phone around carpet Cleaners get an idea of the price
and then pay you 50% less
Although I can see it as an alternitive to the clean 200square feet for free strategy or I like cleanining carpets so much I want to show you my services so I will clean first room for £10, so that you become a liftime customer of mine.
-
I would have though if the customer says ok I will give you £30 for the whole house cause thats what I think its worth - you would still be in control and haggle or say no. There got to be a limit of how low you will go.
-
Well, what can I say, some good comments and some bad ones !!!!
So here we go then.......
Firstly, I am NOT new to the CLEANING industry.
Secondly, I DONT work the LEAST amount of hours for the MOST that I can get.
My clients get 100% quality 100% of the time - and I get LOADS of Referrals - thus the cycle repeats.
Whether it be a £30 job or a £100 job, the job is done to the best possible standard - In return we get FREE advertising.
Has anybody learnt anything yet ???????????????????
Thirdly, OK here we go then......... Call yourself professional business men/people. We are trained operators oh and yes insured. Second if you look at the number it is an 0844 number and guess what.... cost me nothing, neither did the other 30 that I have got.
The web site you are going on about.... www.carpetcleanersinchesterfield.co.uk... That was free aswell but guess what!!! Thats not the main website of my business... That was just put there for the domain name. (Like others have done in this area)
This one is my main website www.thecarpetcarenetwork.co.uk oh and how many different areas do we clean in??? How many websites do we have linked to our network??? None of these cost me anything neither... why... because I have built them all myself>>> from scratch, not a template...oh and I get free hosting for LIFE with each domain name. oh by the way, I have a brain aswell, I am not just a CLEANER.
As for the idea well all I will say is "Its works and my clients love it". I do not earn any less than I did before ... infact doing very well.
Being a carpet cleaner is not just about being able to clean carpets and upholstery correctly..., if you had any brain in your heads, you would realise that I am actually running a business, maybe rather than B****ing about what others are doing, you should perhaps concentrate on your own businesses and maybe, yes maybe, they might become sucessful one day.
Any questions ?
I am "Just a cleaner" so I take I must be thick then? Judging by the above post I think you may have anger management issues :)
-
Well, what can I say, some good comments and some bad ones !!!!
So here we go then.......
Firstly, I am NOT new to the CLEANING industry.
Secondly, I DONT work the LEAST amount of hours for the MOST that I can get.
My clients get 100% quality 100% of the time - and I get LOADS of Referrals - thus the cycle repeats.
Whether it be a £30 job or a £100 job, the job is done to the best possible standard - In return we get FREE advertising.
Has anybody learnt anything yet ???????????????????
Thirdly, OK here we go then......... Call yourself professional business men/people. We are trained operators oh and yes insured. Second if you look at the number it is an 0844 number and guess what.... cost me nothing, neither did the other 30 that I have got.
The web site you are going on about.... www.carpetcleanersinchesterfield.co.uk... That was free aswell but guess what!!! Thats not the main website of my business... That was just put there for the domain name. (Like others have done in this area)
This one is my main website www.thecarpetcarenetwork.co.uk oh and how many different areas do we clean in??? How many websites do we have linked to our network??? None of these cost me anything neither... why... because I have built them all myself>>> from scratch, not a template...oh and I get free hosting for LIFE with each domain name. oh by the way, I have a brain aswell, I am not just a CLEANER.
As for the idea well all I will say is "Its works and my clients love it". I do not earn any less than I did before ... infact doing very well.
Being a carpet cleaner is not just about being able to clean carpets and upholstery correctly..., if you had any brain in your heads, you would realise that I am actually running a business, maybe rather than B****ing about what others are doing, you should perhaps concentrate on your own businesses and maybe, yes maybe, they might become sucessful one day.
Any questions ?
I am "Just a cleaner" so I take I must be thick then? Judging by the above post I think you may have anger management issues :)
This guy is super chilled . so funny .