Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Steve Chapman on April 28, 2010, 06:05:08 pm
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While i'm on a roll ( with my marketing spree :) )
What sort of info should i include in my newsletter to my customers ?
To be honest i've never done one before and often thought they were a waste of time, but think its time i gave it a go. i'm thinking only a page to start with, but needs to be something interesting for them !
Any ideas gratefully welcome, a sample would be even better ;D
regards
steve
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Have a look on our web site www.pjcleaning.biz..you will find a link on our "latest newsletter" for ideas
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Thanks Paul, i will do that,
cheers
steve
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I get an error message when I click on the link on your website. Anyone else have the problem??
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try puting PJ Cleaning in google or www.pjcleaning.biz....let me know if problem not resolved Joe ???
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Just tried it myself and seems to be working :)
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working for me :)
cheers
steve
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That's very smart.... I have to say I like your logo, very eye catching..... :)
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Cherers Colin must say it has paid for itself many times over ;)
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a newsletter content should be 65% nothing to do with carpet cleaning 20% slightly to do with carpet cleaning and 15% about your company and whats new.
make it look like a newspaper front page, just search google for interesting local information.
get a local company to put an offer on your newsletter, but they pay the postage charge
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Have a look on our web site www.pjcleaning.biz..you will find a link on our "latest newsletter" for ideas
Two redheads in the same building? How DO you cope Paul? John
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I'm having counciling twice a week ..
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Mike, what's your thinking on 65% not to do with carpet cleaning, that's seems high to me on a newsletter from a carpet cleaner, and what about additional services, surely it makes sense to include these rather than random local interests ?
Steve
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people arn't interested in carpet cleaning steve, it'll bore the pants off them, give them something interesting with a few boring bits about carpet cleaning in between. they may just read it then ;D
ps.. our newsletter is called "affordable news" which is full of money saving tips, it also encourages people to email there own money saving tips for the next "affordable news"
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Derek got a money saving tip for your news letter hire a rug doctor and do your own carpets.
Only joking mate dont look at me like that >:( think that your news letter is a great idea :P
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Derek got a money saving tip for your news letter hire a rug doctor and do your own carpets.
Only joking mate dont look at me like that >:( think that your news letter is a great idea :P
you've read it then ;D
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Steve, Dereks hit it on the head really people are not interested in carpet cleaning, so the hard thing is to get them to read it.
a newsletter is really just a sneaky way to keep your name in the customers head.
perhaps you can do the 65% with a subliminal advert for yourself ;)
I would include in a newsletter;
a.... did you know?.....
joke of the month
this week 20yrs ago
introduction to a local tradesmen ( who will pay your postage for the privilege of being on your
newsletter)
Born today in 1901..1902...1903 etc
make it interesting
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Yeah can see your point now, been doing this too long i think and actually think people are interested
Do you normally stagger sending it out or do en mass, as doing say a spring newsletter you've only got a short period of time ?
Steve
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I'd do a rolling newsletter on a bi monthly basis, so every week you are sending out newsletters,
but I have got to say I don't rate newsletters over any other mailing that you can send out, they are time consuming and expensive.
why not buy interesting postcards put them through your printer with a special offer
http://www.judges.co.uk/acatalog/stock-postcards.html
or send Xmas cards, Easter cards, Hanukkah cards festival of light card summer solstice cards there is always a special occasion to send a card for..... and everybody loves receiving cards :D :D