you need a web editor john, did it on my old site as its got a complete page wizard so dead easy, but can't on my new site so paid an SEO bloke to do it, page 1 for 10 towns and 1 county now so happy with that.
if you have got an editor or wizard then just play around with it till you find what to do. took me a few hours on my old site but not sure what buttons i pressed. trial and error for me, but you will shoot up the rankings if you do.
derek