Poll

What are your annual advertising costs.

Less than £100
36.4%
12 (36.4%)
£100 - £250
9.1%
3 (9.1%)
£250 - £500
9.1%
3 (9.1%)
£500 - £1000
6.1%
2 (6.1%)
£1000 - £2500
15.2%
5 (15.2%)
£2500 - £5000
9.1%
3 (9.1%)
£5000 - £10,000
6.1%
2 (6.1%)
£10,000+
9.1%
3 (9.1%)

Total Members Voted: 31

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Tosh

  • Posts: 2964
Advertising.
« on: July 11, 2017, 11:06:17 pm »
Regular advertising costs, such as flyering, newspaper, Yell, Google etc
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Lee Pryor

  • Posts: 2286
Re: Advertising.
« Reply #1 on: July 11, 2017, 11:18:52 pm »
I always find this an interesting question. I think the more important number is the cost per customer. Once a business gets a clear grasp of that things improve a lot. You can reach a point where you can almost decide how much, how fast and when to grow.
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The best way to predict the future is to create it.

dazmond

  • Posts: 23598
Re: Advertising.
« Reply #2 on: July 12, 2017, 08:55:01 am »
matt theres no option for spending no money at all?(accept for initial van sign writing costs)
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price higher/work harder!

Tosh

  • Posts: 2964
Re: Advertising.
« Reply #3 on: July 12, 2017, 11:16:24 am »
Go for the less than £100 Daz.   👻
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*A HISTORY OF THE UNIVERSE - THE SHORT STORY* 'Hydrogen is a light, odorless gas, which, given enough time, turns into people.'

Soupy

  • Posts: 19541
Re: Advertising.
« Reply #4 on: July 12, 2017, 11:30:15 am »
Quote from: Slacky on July 12, 2017, 11:16:24 am
Go for the less than £100 Daz.   

Is £0 less than £100?

Need to ask SeanK.

 ;D
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Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism and for democratic socialism, as I understand it - George Orwell

Shrek

  • Posts: 3931
Re: Advertising.
« Reply #5 on: July 12, 2017, 01:08:29 pm »
£62 a month on doctors surgery TVs
£86 a month in a local business magazine
£29  a month my website
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jo5hm4n

  • Posts: 943
Re: Advertising.
« Reply #6 on: July 12, 2017, 01:47:56 pm »
Quote from: Shrek on July 12, 2017, 01:08:29 pm
£62 a month on doctors surgery TVs
£86 a month in a local business magazine
£29  a month my website

Do you get much of a return from doctors surgery tvs and local magazine?
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Shrek

  • Posts: 3931
Re: Advertising.
« Reply #7 on: July 12, 2017, 02:46:21 pm »
Quote from: jo5hm4n on July 12, 2017, 01:47:56 pm
Quote from: Shrek on July 12, 2017, 01:08:29 pm
£62 a month on doctors surgery TVs
£86 a month in a local business magazine
£29  a month my website

Do you get much of a return from doctors surgery tvs and local magazine?

The Tv adverts I get zilch , but I'm stuck in a 2 year contract which ends in September this year.
This is the company - Cnetwork- (type it in google and see the 1* google reviews)

http://www.cnetwork.tv

I wish I had googled them before the sales guy came round, but iv learned from my mistake..... £1488 pound later .....
The phoned me out of the blue saying my advert plays a couple of times an hour all day long at surgeries near me and thousands of people will see it every week. The truth is , some of the TVs don't even work 🤦‍♂️😢

I'd advise nobody to make a deal with these people
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Soupy

  • Posts: 19541
Re: Advertising.
« Reply #8 on: July 12, 2017, 02:48:13 pm »
Quote from: Shrek on July 12, 2017, 01:08:29 pm
£62 a month on doctors surgery TVs
£86 a month in a local business magazine
£29  a month my website

Geeza look.
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Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism and for democratic socialism, as I understand it - George Orwell

Tosh

  • Posts: 2964
Re: Advertising.
« Reply #9 on: July 12, 2017, 02:48:55 pm »
£29 a month for a website?
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*A HISTORY OF THE UNIVERSE - THE SHORT STORY* 'Hydrogen is a light, odorless gas, which, given enough time, turns into people.'

Shrek

  • Posts: 3931
Re: Advertising.
« Reply #10 on: July 12, 2017, 03:07:22 pm »
It's with Nathaniel , I rent instead of buying it
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Tosh

  • Posts: 2964
Re: Advertising.
« Reply #11 on: July 12, 2017, 03:49:38 pm »

 ??? ??? ???

I pay £4.99 with Tsohost and currently have 5 or 6 active sites for that.  They're all included for the £4.99.
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*A HISTORY OF THE UNIVERSE - THE SHORT STORY* 'Hydrogen is a light, odorless gas, which, given enough time, turns into people.'

Og

Re: Advertising.
« Reply #12 on: July 12, 2017, 04:02:24 pm »
Think our website is £30odd a month with seo and some stuff I don't understand.
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Soupy

  • Posts: 19541
Re: Advertising.
« Reply #13 on: July 12, 2017, 04:12:04 pm »
Quote from: Og on July 12, 2017, 04:02:24 pm
Think our website is £30odd a month with seo and some stuff I don't understand.

SEO is almost always a con and often gets websites excluded from Google searches completely due to poor practices.

Nowadays Google looks for companies that don't use SEO, that way they get more interest in paid ads. Maintain your website and update it regularly and it will climb on it's own. Also put links on related sites, that helps too.
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Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism and for democratic socialism, as I understand it - George Orwell

Shrek

  • Posts: 3931
Re: Advertising.
« Reply #14 on: July 12, 2017, 04:28:30 pm »
My website is top of google for my area , but I don't really get many enquiries from it . Probably about 1 a month
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Soupy

  • Posts: 19541
Re: Advertising.
« Reply #15 on: July 12, 2017, 04:29:53 pm »
Quote from: Shrek on July 12, 2017, 04:28:30 pm
My website is top of google for my area , but I don't really get many enquiries from it . Probably about 1 a month

Hardly sounds like it's worth £29. 1 customer.

I get more than that and I'm about £6 a year (there was a design fee in the beginning mind).
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Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism and for democratic socialism, as I understand it - George Orwell

Shrek

  • Posts: 3931
Re: Advertising.
« Reply #16 on: July 12, 2017, 04:40:56 pm »
Quote from: Soupy on July 12, 2017, 04:29:53 pm
Quote from: Shrek on July 12, 2017, 04:28:30 pm
My website is top of google for my area , but I don't really get many enquiries from it . Probably about 1 a month

Hardly sounds like it's worth £29. 1 customer.

I get more than that and I'm about £6 a year (there was a design fee in the beginning mind).

That's very true , I could buy it from nat i think and then the running costs would be lower but Iv no idea when it comes to stuff like this
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Soupy

  • Posts: 19541
Re: Advertising.
« Reply #17 on: July 12, 2017, 04:46:56 pm »
Quote from: Shrek on July 12, 2017, 04:40:56 pm
Quote from: Soupy on July 12, 2017, 04:29:53 pm
Quote from: Shrek on July 12, 2017, 04:28:30 pm
My website is top of google for my area , but I don't really get many enquiries from it . Probably about 1 a month

Hardly sounds like it's worth £29. 1 customer.

I get more than that and I'm about £6 a year (there was a design fee in the beginning mind).

That's very true , I could buy it from nat i think and then the running costs would be lower but Iv no idea when it comes to stuff like this

You can never be sure how many enquirers you get through it though, Nat should be able to tell you the traffic, that will give you a better idea.
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Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism and for democratic socialism, as I understand it - George Orwell

Stoots

  • Posts: 6063
Re: Advertising.
« Reply #18 on: July 12, 2017, 05:19:21 pm »
4.99 tso host as well....3 sites so far.

Farcebook- as much as i want for free

canvassing £4500 so far this year, hopefully more to come, 5k ish last year


done the monthly magazines before, probably broke even... tried leafletting and got a poor return from 8k so not confident on others doing the delivery. Adwords, ok for bigger jobs but for window cleaning it wasnt worth it.



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robbo333

  • Posts: 2407
Re: Advertising.
« Reply #19 on: July 12, 2017, 05:40:19 pm »
TSO Host for me too £4.99 per month but just the one site because I couldn't be bothered to build any more. It brings in quite a lot of enquiries but, as I have said previously, 80% is a load of rubbish...but then 20% is OK.
My leaflets cost me about £60 for 5,000 printed and delivered. My stepson is off from College, so he does one day a week for me at the moment in specifically targeted streets and he's very good. He cost's me beer money plus commission. A very good ROI.
I also do some very targeted canvassing that only costs me my time (but that's worth something too). Although it does get me out the house and away from Mrs Window Cleaner on a 'shopping at Sainsbury's day'!  ;D
Previously I have done Google Adwords and for me, it paid for itself and then some. This year I haven't bothered because I really want to compact my round and Adwords isn't the tool to do it.
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