a name is irrelevant, its how you market and brand build. Me and Ian (window washers) were debating it the other day, he seems to think his name would have an advantage over say something like mine which means nothing to do with window cleaning.
I pointed out a few well known brands that have a name that doesn't pinpoint what the product is. If you want to be big enough where by your are the only/first name people think of when they need window cleaning then you need to have a hugely powerful advertising campaign to do it. it wouldn't matter what that name is because it would be drummed in so hard it would be connected to your business anyway.
But lets face it most of us on here arn't gonna conquer world domination in Window Cleaning so its pretty irrelevant anyways. but just to go over this anyway.
The few well known brands i pointed out were
levis
coca cola
morrisons
tesco's
and play station
he said play station is exactly what it is, i said it wern't, it would be called game console or arcade console. or something that connects it to arcade games. if you heard the word play station and you didn't know what it was for how many would guess its a games console? it could be a kids toy or even something a little erotic for the missus!
who knows??
but the power of brand building is where you seperate yourself from your competition, while we are on the subject of playstations does anyone remember the advertising campaign they produced? when it was launched they had the word playstion and the 4 symbols together in all the media. the circle, square, triangle and cross. all it was for months was the word playstation and the symbols, kept drumming it in to your head then after they done that they took the word playstation away and just played with the 4 symbols. I remeber seeing a picture of a settee in a magazine which had 3 cushions that where shaped in a circle, triangle and a square. they then had a seatbelt/harness that showed the cross. there were lots of different variations to this as well. that is the power of heavy advertising to be able to play with people in such a way that your brand is so strong they only need the slightest inkling that is connected to your brand that they know what it is.
So in summary its not the name its the brand that sells
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