Alan ,
Do you actually use the Free Room Letter?
When I did the Mini Marketin programme many moons ago the Guys who actually sent out the letters appeared to get excellent results.
It was this time year. And it was to exsisting clients
In fact I got excecunmicated by Alltec for publishing the results on another Forum.
Even though I thought the results were impresive.
Personally I find the idea of giving away a Free Room frightening and askin for notihng not even a Cup of Tea in return. Very hard to swallow.
I have also found that people are reluctant to talk about this stratergy on Forums even though in te past when you go to a Discovery Day you are encouraged to try it. And they no longer appear to charge for Discovery Days.
So its no big secret as thousands of Carpet Cleaners must be aware of it.