In answer to Mr Hs I want proof. It is there Piere De Wet, Dave Lee The Guy who is now a property millionaire.
Ian, how did my name get mentioned in the same company as the other two? Don't worry, no problem, I can only assume it's because I am an ex Fast Tracker.
However I am not anywhere near as big on the turnover as they are. Big on the machinery investment, yes, but not on the turnover.
Most of my business comes from repeat customers who for many years know what to expect with regard to my charges. A reasonable annual increase, they can cope with, but even going on the Fast Track after more than 20 years in business, I wasn't going to risk losing that repeat clientele, by quadrupling my prices. I did raise them by 50%, and didn't have any problems, and now charge only average prices, despite the equipment etc.
All I can really add is that, I do believe, those huge turnover figures and if I had done the Fast Track 15 years earlier I would have concentrated on it, and gone flat out as they have done. Yes it does take a big investment in marketing to achieve those figures and this is why the percentage of profit may seem small.
At my stage in this game, my ultimate aim, is for zero marketing costs, resulting in a higher percentage of profit.
Good luck to them, good luck to you, remember its not the high chargers that's that threaten our business its the L
low charging ones.
Dave.
