Pages: [1]

The Jester of Wibbly

  • Posts: 2092
Advertising flops and Successes
« on: February 25, 2018, 03:30:28 pm »
Interested to find out what success or flops you have had in advertising?

Or best return against spend?

Let's avoid the door knocking or leaflet comments as we know these are best practises anyway   ;D
Logged
Claim your 50% off your mobile payment card reader with Sum Up.  http://fbuy.me/f7Ve3

Stoots

  • Posts: 6075
Re: Advertising flops and Successes
« Reply #1 on: February 25, 2018, 04:23:02 pm »
It has varied.

Canvassing/leaflets/online advertising you win some and lose some. so sometimes you get a great R.O.I sometimes its terrible.

I assume you are talking about paid forms of advertising as obvioulsy the cheapest is doing it yourself.

Overall, facebook ads have been the best return for spend for me.

Logged

Splash & dash

  • Posts: 4364
Re: Advertising flops and Successes
« Reply #2 on: February 25, 2018, 04:36:00 pm »
Dont bother with advertising most new jobs are from referrals or web site
We are that busy don’t need the amount of work that we are getting enquiries from been thinking about getting rid of the web site but it’s very useful for commercial and gutter jobs that are lucrative well paid jobs
Logged

Shrek

  • Posts: 3931
Re: Advertising flops and Successes
« Reply #3 on: February 25, 2018, 04:48:42 pm »
Yell.com was a big flop for me , and those TVs in doctors surgeries were also a flop
Logged

Bungle

  • Posts: 2258
Re: Advertising flops and Successes
« Reply #4 on: February 25, 2018, 04:49:29 pm »
And breathe....
Logged
We look at them, they look through them.

robbo333

  • Posts: 2407
Re: Advertising flops and Successes
« Reply #5 on: February 25, 2018, 05:45:08 pm »
I've had success with leaflets 5k or 10k at a time, Google Adwords and more recently Google My Business.
Google My Business has paid for itself the best, as it's free.
Leaflets always pay for themselves (except when the distributors put them out in the wrong area!!!).
Google Adwords pays for itself but gives me the most grief customers.
This year I will be doing:
Very targeted canvasing (I get bored with canvassing quite quickly if it's not going my way).
Very targeted leafleting
Google My Business
Logged
"Thank you for calling: if you have a 1st floor flat, mid terraced house, lots of dogs, no parking, no side access, or no sense of humour, please press hold!
For all other enquiries, please press1"

Don Kee

  • Posts: 4855
Re: Advertising flops and Successes
« Reply #6 on: February 25, 2018, 06:05:08 pm »
Van signwriting.
Logged

Nick Day

Re: Advertising flops and Successes
« Reply #7 on: February 25, 2018, 06:59:34 pm »
It was Henry Ford who said that he paid out millions in advertising, but only half of it works...the only problem was is that he did not know which half.
Logged

Klean07

  • Posts: 3218
Re: Advertising flops and Successes
« Reply #8 on: February 25, 2018, 10:17:03 pm »
Local newspaper advert didn't bring much in but continuous ads in local village/church magazines bring in a steady flow of work. Yell has started bringing in more work for me since I bought the areas that I service!  Costs me £18 a month!
Logged
kkleanwindowcleaning.co.uk

dazmond

  • Posts: 23611
Re: Advertising flops and Successes
« Reply #9 on: February 26, 2018, 12:10:23 am »
sign writing on the van

logod workwear

business cards

leaflets

i dont bother with facebook and i dont have a website,never used YELL,google adwords or any of them type of things or advertised in local parish magazines...

most of my new work over the last 5 years or so has come from word of mouth and recommendation....
Logged
price higher/work harder!

Stoots

  • Posts: 6075
Re: Advertising flops and Successes
« Reply #10 on: February 26, 2018, 08:21:16 am »
 it depends on whether you are looking to grow or just stay ticking over.

A website and word of mouth should be enough to stay where you are once full.

However if you want to grow fast that's when you start spending £££££
Logged

Smudger

  • Posts: 13274
Re: Advertising flops and Successes
« Reply #11 on: February 26, 2018, 08:45:37 am »
Biggest flops

Billboard at service station
Yell
Trade show for cleaning contractors
Council run magazine

All the above brought in virtually zero

Best results (reverse order in value)

Local paper and parish mags
Leaflets
Social media
Sign written vans
Ad boards
Referrals (current customers)
Networking
Website

First 4 bring in a steady line on work - standard windows / cleaning
Ad boards on roof cleaning etc usually bring in another enquiry’s/job
Refs - good steady flow of add on and new work
Networking larger work from other trades etc - usually commercial stuff
Web - the daddy

Darran
Logged
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

www.oddbodscleaning.co.uk

Tom-01

  • Posts: 1348
Re: Advertising flops and Successes
« Reply #12 on: February 26, 2018, 11:24:31 am »
Has anyone done local radio or tv?
Logged

Smudger

  • Posts: 13274
Re: Advertising flops and Successes
« Reply #13 on: February 26, 2018, 12:16:55 pm »
Yes, you just reminded me,   we sponcered a show and had 3 ad's per day - this was very local station that was internet based not FM  - result was naff all - but tempted to do a 'real' radio station one day

also

telesales worked well

Darran

Logged
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

www.oddbodscleaning.co.uk

Mick Kent

  • Posts: 1380
Re: Advertising flops and Successes
« Reply #14 on: February 26, 2018, 12:26:12 pm »
Canvassing by far for domestics.
Networking do’s for Commercial
Logged
Pages: [1]