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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: John Mart on May 22, 2018, 07:42:02 am

Title: Royal Mail Door to Door
Post by: John Mart on May 22, 2018, 07:42:02 am
The first day of our RM campaign started yesterday We've 12,000 going out this week, 11,000 in two weeks and the about 10,000 (not yet booked) two weeks after that. This week's inc VAT was about £900 + the cost of the leaflets. It's a simple flyer targeting regular customers. We've targeted outside of towns, so the codes surrounding Newbury for example where we've got regular deliverers. I'll let you know how we get on.

(http://www.cleanitup.co.uk/smf/1526971265_preview.jpg)
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 22, 2018, 07:44:13 am
Oh, and one of the vans "blew up" yesterday so not great timing.  ???
Title: Re: Royal Mail Door to Door
Post by: Phil J on May 22, 2018, 07:46:07 am
Good luck John
Hope the phone starts ringing!
Title: Re: Royal Mail Door to Door
Post by: paul alan on May 22, 2018, 07:52:58 am
I'm interested to see your results.

I'm glad you posted this as its something I have been considering, I know the price now too. Cheers.

What % return are you expecting?
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 22, 2018, 07:57:20 am
I'm interested to see your results.

I'm glad you posted this as its something I have been considering, I know the price now too. Cheers.

What % return are you expecting?
Honestly I don’t know. The way it works is that they get delivered over the 5 days, so far we’ve got 5. The interesting thing is that they will be going to houses that never get leaflets from us as they are too remote to be worth delivering to. One of the 5 is that type and is priced at £48 8 weekly.
Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on May 22, 2018, 08:02:53 am
Sounds good and I like the design apart from the first line we clean you neighbours windows. I hate that line on leaflets that come through my door. Not a big deal at the end of the day but for the most part it's an un true statement isn't it. I think this is a good leaflet to deliver while cleaning each day but a large campaign I would change that.
Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on May 22, 2018, 08:08:00 am
I'm interested to see your results.

I'm glad you posted this as its something I have been considering, I know the price now too. Cheers.

What % return are you expecting?

Campaign like this will take 6 months to deliver its results.

Let's say your going to get 50 customers in total. The first 25 will come in over the first 2 weeks then a slow drip will follow over several months.

If you get more than 3 per 1000 your doing well
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 22, 2018, 08:13:49 am
Sounds good and I like the design apart from the first line we clean you neighbours windows. I hate that line on leaflets that come through my door. Not a big deal at the end of the day but for the most part it's an un true statement isn't it. I think this is a good leaflet to deliver while cleaning each day but a large campaign I would change that.
I had given that thought. It depends how you define neighbour I guess. I have another "before and after" design but I'm really only after regulars so I decided to go with it. I decided also that it would stand out alongside the other four leaflets likely to be delivered with it. 50 is about what I'd classically expect, however what sets it apart is the remoteness of the properties I'll be reaching. Houses that won't have been canvassed or leafleted by competitors. Only Royal Mail deliver to these houses.
Title: Re: Royal Mail Door to Door
Post by: Tom-01 on May 22, 2018, 12:30:02 pm
Hi Steve

It will be interesting to see your results. Do they get delivered with other leaflets with Royal Mail?

Do you price over the phone when they call or do you go out to quote?

Tom
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 22, 2018, 02:06:24 pm
Hi Steve

It will be interesting to see your results. Do they get delivered with other leaflets with Royal Mail?

Do you price over the phone when they call or do you go out to quote?

Tom
Yes, with other leaflets. Up to 5 I believe. I quote almost exclusively over the phone with Streetview/Rightmove.

8 customers to date.
Title: Re: Royal Mail Door to Door
Post by: AuRavelling79 on May 22, 2018, 03:15:41 pm
Steve's company does clean the prospective customer's neighbours' windows. He doesn't say next door neighbours or immediate neighbours.
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 22, 2018, 03:31:49 pm
Steve's company does clean the prospective customer's neighbours' windows. He doesn't say next door neighbours or immediate neighbours.
That's quite correct. I worded it carefully but I accept people will misread it.

Incidentally, 16 so far this week, but only 8 from Royal Mail to date. We've about 1,500-2,000 going out a week besides RM.
Title: Re: Royal Mail Door to Door
Post by: Scrimble on May 22, 2018, 07:59:48 pm
16 of what? confirmed regular customers or 16 quotes?
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 22, 2018, 09:38:32 pm
16 of what? confirmed regular customers or 16 quotes?
Confirmed regular customers. Actually it’s 19 now. 10 from Royal Mail.
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 23, 2018, 06:36:15 pm
16 of what? confirmed regular customers or 16 quotes?
Confirmed regular customers. Actually it’s 19 now. 10 from Royal Mail.
Just to update. 16 up to now from Royal Mail. Lee's figures look to be spot on - heading for about 25 from week 1. From all sources though, it's the best week ever already with 36 new customers signed up for a regular service. I turned down a couple including one £60 per clean (£90 first) one because he wouldn't give me the gate code. It was remote too, so I wasn't taking the chance.
Title: Re: Royal Mail Door to Door
Post by: james peters on May 23, 2018, 07:27:06 pm
hi john
great thread this is . very encouraging , can I ask ... how did you choose with royal mail the types of properties or post codes you needed to target ?
I am contemplating hitting a town the same way , but would want to avoid estates that I would rather not visit..
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 23, 2018, 07:43:20 pm
hi john
great thread this is . very encouraging , can I ask ... how did you choose with royal mail the types of properties or post codes you needed to target ?
I am contemplating hitting a town the same way , but would want to avoid estates that I would rather not visit..
You can’t fine tune to that level. You can go RG14 6 and no further. That means you can’t pick and choose streets. It’s still early days on the Royal Mail mailing. I ballsed up the next one the week after next as I missed the bit in the email telling me to pay.  >:(   Its deferred to about 20th June week and we’ll have the final one the week after.

I’m slightly handicapped because the turbo on van 3 broke on Monday and it’s in the garage awaiting work. I’ll chase them tomorrow. But I’ll focus on getting the first cleans done and let the existing slip a little.

Title: Re: Royal Mail Door to Door
Post by: John Mart on May 25, 2018, 03:30:14 pm
Just to update, the last two days have been very quiet after the initial madness. So far we're on 20 from the RM mailshot and 40 in total for the week. Sounds daft, but I suspect the change is due to the weather. It's been raining the last two days.
Title: Re: Royal Mail Door to Door
Post by: Slacky on May 25, 2018, 03:38:03 pm
Just to update, the last two days have been very quiet after the initial madness. So far we're on 20 from the RM mailshot and 40 in total for the week. Sounds daft, but I suspect the change is due to the weather. It's been raining the last two days.

Nope. Weathers got nothing to do with it. Ive put out a Royal Mail drop this week as well in your area, Ive had 95 calls and secured every single job, including extortionately charged extras, like sex, voyeurism and even the odd conservatory roof clean.
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 25, 2018, 03:58:32 pm
Just to update, the last two days have been very quiet after the initial madness. So far we're on 20 from the RM mailshot and 40 in total for the week. Sounds daft, but I suspect the change is due to the weather. It's been raining the last two days.

Nope. Weathers got nothing to do with it. Ive put out a Royal Mail drop this week as well in your area, Ive had 95 calls and secured every single job, including extortionately charged extras, like sex, voyeurism and even the odd conservatory roof clean.
Someone called earlier enquiring about my conservatory roof cleaning service and seemed irked that I wasn't interested in doing his as he isn't a customer.
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 30, 2018, 04:48:33 pm
Just a further update. We ended up on 42 new 8 weeklys last week which is probably double the previous best.

We're up to 23 new ones from that first drop. We've 11,000 going out next week then 10,000 the week after with another to be scheduled for soon after that one.

I will update on the return for those considering Royal Mail. I calculate roughy .2% to date.
Title: Re: Royal Mail Door to Door
Post by: james peters on May 30, 2018, 04:57:54 pm
very encouraging.
you will find that work will still come trickling in from each drop for the next 3 months , tho it will slow down .
Title: Re: Royal Mail Door to Door
Post by: Tom-01 on May 31, 2018, 08:17:59 am
Thanks for the update.

How much did the initial Royal Mail drop cost? Was the return worth it?

Do you field all the calls personally yourself to quote over the phone? Do you get a description of the house, how many windows etc if you can't see property online?

Thanks
Tom
Title: Re: Royal Mail Door to Door
Post by: Shrek on May 31, 2018, 10:23:16 am
I used to go out and quote every single house , these days , since google street view has the 3D option, you can see all around the house in a lot of detail so find it a waste of fuel going out if it’s not needed . ( unless of course they’ve recently had an extension or it’s a new build not on the maps)
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 31, 2018, 11:00:15 am
I used to go out and quote every single house , these days , since google street view has the 3D option, you can see all around the house in a lot of detail so find it a waste of fuel going out if it’s not needed . ( unless of course they’ve recently had an extension or it’s a new build not on the maps)
I very rarely go out to quote. For a mansion or large commercial I would and that’s it really unless I happen to be very nearby by coincidence.
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 31, 2018, 11:03:26 am
Thanks for the update.

How much did the initial Royal Mail drop cost? Was the return worth it?

Do you field all the calls personally yourself to quote over the phone? Do you get a description of the house, how many windows etc if you can't see property online?

Thanks
Tom
Yes I answer the calls myself. Initial drop was £900 or so. I think it’s about £40 per customer to date. I don’t record the one off fascias etc values  as that’s not what I’m interested in. Just regular 8 weekly customers is what I want.
Title: Re: Royal Mail Door to Door
Post by: Smudger on May 31, 2018, 11:13:46 am
HI There,

in summery what is the total amount of leaflets your having dropped and the total cost by RM

just having trouble crunching your numbers

cheers
Darran
Title: Re: Royal Mail Door to Door
Post by: John Mart on May 31, 2018, 01:47:09 pm
HI There,

in summery what is the total amount of leaflets your having dropped and the total cost by RM

just having trouble crunching your numbers

cheers
Darran
To date:
First drop 12,000 £900ish (21/5)
second drop  11,000 (next week) £800ish
third drop 11,000 (week after) £800 ish
fourth 10,000 (not yet booked £800ish

It's £69 per thousand + Vat from memory.
Title: Re: Royal Mail Door to Door
Post by: Smudger on May 31, 2018, 11:25:10 pm
Cheers,

Thought I read it right, that’s quite pricey tho, many places will do solus drop for £60 per thousand

Darran
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 01, 2018, 06:29:49 am
Cheers,

Thought I read it right, that’s quite pricey tho, many places will do solus drop for £60 per thousand

Darran
I’ve never seen that sort of price. Have you got a link to any? That’s around £5 per hour based on 120 leaflets an hour.

Title: Re: Royal Mail Door to Door
Post by: Smudger on June 01, 2018, 09:19:00 am
Other half deals with that side de of things but we use 2 companies who charge that locally

I’ll see what details she has

Darran
Title: Re: Royal Mail Door to Door
Post by: Smudger on June 01, 2018, 10:16:06 pm
http://d2dc.co.uk/solus-leaflet-distribution/
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 03, 2018, 08:29:01 pm
http://d2dc.co.uk/solus-leaflet-distribution/
Cheers. I'll investigate but I confess I can't see how it is possible to deliver solus at that price. I'd be sceptical as they must be paying a pittance. Much less than the minimum wage.

Anyway, second drop next week. 10,050 going out.

26 we're up to as a return on the first drop. Last week was more normal in terms of new regular customers at 16. However none of our regular leafleters were out because of half term. They usually do 20 hours or so between them. We pay well at £9 per hour on a self employed basis.
Title: Re: Royal Mail Door to Door
Post by: Rogue Trader on June 04, 2018, 10:03:30 am
Hi John,

Sounds like you are getting a good response with this leaflet , well done! i have always struggled with leaflets and got a terrible result with the last lot , it was suggested to me that it was because there was no incentive eg 50% off or £5 of blah blah blah , i noticed yours dont have any incentive either but your still getting good results , have you done previous drops with an incentive or different design/format to these and got differing results?
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 05, 2018, 07:50:10 pm
Hi John,

Sounds like you are getting a good response with this leaflet , well done! i have always struggled with leaflets and got a terrible result with the last lot , it was suggested to me that it was because there was no incentive eg 50% off or £5 of blah blah blah , i noticed yours dont have any incentive either but your still getting good results , have you done previous drops with an incentive or different design/format to these and got differing results?
I’ve never had an offer on a leaflet. Well I’ve never had an offer full stop.  >:(
Title: Re: Royal Mail Door to Door
Post by: yanwhittaker on June 07, 2018, 03:32:13 pm
We find this a waste of money

We could have got you £300 worth of 4 weekly/monthly work for £900 and we would guarantee them for 4 months in the areas you want. We can pick this amount up for you or more in a DAY. ready to clean 2 days after
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 07, 2018, 04:22:07 pm
We find this a waste of money

We could have got you £300 worth of 4 weekly/monthly work for £900 and we would guarantee them for 4 months in the areas you want. We can pick this amount up for you or more in a DAY. ready to clean 2 days after
That's £90 a job as opposed to £30ish. Something wrong with your maths mate.  ;D ;)
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on June 09, 2018, 07:54:10 pm
  ;D John just one thing do you think you're jumping the gun by assuming the customers that are saying they want regular will remain regular? how can you be so sure I know as well as you do you get a lot of messers that say one thing changed their mind do the other wish to cancel because Windows remain wet your figures are working that's good but the initial 20-something customers that are regular could just want one clean 2 cleans 3 cleans it's hard to say and they will say yes they want it just to get what for a  first clean how do you deal with that?  I'm sure you have that not that it's a problem because hopefully you are charging more on the first clean
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on June 09, 2018, 07:57:07 pm
We find this a waste of money

We could have got you £300 worth of 4 weekly/monthly work for £900 and we would guarantee them for 4 months in the areas you want. We can pick this amount up for you or more in a DAY. ready to clean 2 days after
That's £90 a job as opposed to £30ish. Something wrong with your maths mate.  ;D ;)
I always thought there must be a reason why the big boys don't do canvassing hardcore anymore these days at £30 per customer it sounds like you can even make a £10 profit per cust or at least Break Even per cust
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 09, 2018, 08:31:04 pm
  ;D John just one thing do you think you're jumping the gun by assuming the customers that are saying they want regular will remain regular? how can you be so sure I know as well as you do you get a lot of messers that say one thing changed their mind do the other wish to cancel because Windows remain wet your figures are working that's good but the initial 20-something customers that are regular could just want one clean 2 cleans 3 cleans it's hard to say and they will say yes they want it just to get what for a  first clean how do you deal with that?  I'm sure you have that not that it's a problem because hopefully you are charging more on the first clean
True, they won’t all last. But the new ones will generate other new ones and actually you end up with more. So the week we gained 46, we probably lost 5 that we’d gained over the last 6 months hence why generation of new customers needs to be ongoing.
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on June 09, 2018, 08:41:25 pm
  ;D John just one thing do you think you're jumping the gun by assuming the customers that are saying they want regular will remain regular? how can you be so sure I know as well as you do you get a lot of messers that say one thing changed their mind do the other wish to cancel because Windows remain wet your figures are working that's good but the initial 20-something customers that are regular could just want one clean 2 cleans 3 cleans it's hard to say and they will say yes they want it just to get what for a  first clean how do you deal with that?  I'm sure you have that not that it's a problem because hopefully you are charging more on the first clean
True, they won’t all last. But the new ones will generate other new ones and actually you end up with more. So the week we gained 46, we probably lost 5 that we’d gained over the last 6 months hence why generation of new customers needs to be ongoing.
Ok good response John
One other question though still on topic but not based on figures or profit
 I have leafletted before on a small scale 7500
I cannot remember exactly I think it was about 15 or so jobs obviously it's an amount I can handle but they all wanted times and dates and I find on first cleans rather than clean it get them to pay afterwards you save a lot of problems by just turning up on an appointment for the 1st clean the difference I'll do this time is charge more for a first clean I wasn't doing that back then
My question is when you have so many enquiries coming through the only way you're going to clean them efficiently is by literally putting them on your workload and texting them the night before if that's what you do and clean them whether there in or out is that what you do? Or will you entertain customers that want to be in that want it before certain time you know I'm not saying there's a problem with those customers I'm just saying there's no way you can logistically handle it
Without it cutting into your profits dramatically you know you're here at 12 and then next door which called you wants it the next day after 3 p.m.
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 09, 2018, 09:08:28 pm
  ;D John just one thing do you think you're jumping the gun by assuming the customers that are saying they want regular will remain regular? how can you be so sure I know as well as you do you get a lot of messers that say one thing changed their mind do the other wish to cancel because Windows remain wet your figures are working that's good but the initial 20-something customers that are regular could just want one clean 2 cleans 3 cleans it's hard to say and they will say yes they want it just to get what for a  first clean how do you deal with that?  I'm sure you have that not that it's a problem because hopefully you are charging more on the first clean
True, they won’t all last. But the new ones will generate other new ones and actually you end up with more. So the week we gained 46, we probably lost 5 that we’d gained over the last 6 months hence why generation of new customers needs to be ongoing.
Ok good response John
One other question though still on topic but not based on figures or profit
 I have leafletted before on a small scale 7500
I cannot remember exactly I think it was about 15 or so jobs obviously it's an amount I can handle but they all wanted times and dates and I find on first cleans rather than clean it get them to pay afterwards you save a lot of problems by just turning up on an appointment for the 1st clean the difference I'll do this time is charge more for a first clean I wasn't doing that back then
My question is when you have so many enquiries coming through the only way you're going to clean them efficiently is by literally putting them on your workload and texting them the night before if that's what you do and clean them whether there in or out is that what you do? Or will you entertain customers that want to be in that want it before certain time you know I'm not saying there's a problem with those customers I'm just saying there's no way you can logistically handle it
Without it cutting into your profits dramatically you know you're here at 12 and then next door which called you wants it the next day after 3 p.m.
In general they are done only when we're nearby, but they might not be in their long term slot if we aren't in their road doing the others for another 7 weeks. I try to get them sooner rather than later and then I'll let them slip until they are in their correct slot. It's been especially tricky the last two weeks as one van was off the road but it's back on Monday so we're about a week behind too atm.
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on June 09, 2018, 09:20:28 pm
Cool what happens if you only want to work in your local area let's say there's 50000 properties do you just keep re leafleting that area ?
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 10, 2018, 07:08:13 am
Cool what happens if you only want to work in your local area let's say there's 50000 properties do you just keep re leafleting that area ?
Yes. Two years ago I expanded to Tadley. The first drop brought in 5 customers, but with three further drops we now have 60. It just gathers a momentum.
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 10, 2018, 09:03:24 am
Oh, I messed up again. Week 2 Royal Mail is this week, not last.  ::)roll

We've got 40,000 going out over the next 5 weeks booked, plus we've got another 20,000 to book. Then I will probably repeat the whole lot at the end of August, but not fully decided just yet.
Title: Re: Royal Mail Door to Door
Post by: Go on June 10, 2018, 09:37:16 am
At least you didn’t have to drive 200 mile round trip to drop your boxes off!
We’re still getting work from leaflets we dropped in 2016!
Retention rate is far better than canvassed work.
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 10, 2018, 09:42:50 am
At least you didn’t have to drive 200 mile round trip to drop your boxes off!
We’re still getting work from leaflets we dropped in 2016!
Retention rate is far better than canvassed work.
About 30 miles to Swindon. Culture shock!  ;D
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 10, 2018, 09:43:40 am
At least you didn’t have to drive 200 mile round trip to drop your boxes off!
We’re still getting work from leaflets we dropped in 2016!
Retention rate is far better than canvassed work.
What percentage did you convert? Did you monitor?
Title: Re: Royal Mail Door to Door
Post by: andyM on June 10, 2018, 09:45:07 am
I've had phone calls from leaflets I dropped 6 or 7 years ago.
Strange but true.
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on June 10, 2018, 10:56:13 am
Cool what happens if you only want to work in your local area let's say there's 50000 properties do you just keep re leafleting that area ?
Yes. Two years ago I expanded to Tadley. The first drop brought in 5 customers, but with three further drops we now have 60. It just gathers a momentum.

How long would you leave it before really putting the area let's assume you only want one area and it has 50000 houses let's say you reflected that over four months would you just start from scratch again and continue to bombard or would you assume that they've had that leaflet and if they haven't called you that they ain't  interested
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 10, 2018, 01:57:21 pm
Cool what happens if you only want to work in your local area let's say there's 50000 properties do you just keep re leafleting that area ?
Yes. Two years ago I expanded to Tadley. The first drop brought in 5 customers, but with three further drops we now have 60. It just gathers a momentum.

How long would you leave it before really putting the area let's assume you only want one area and it has 50000 houses let's say you reflected that over four months would you just start from scratch again and continue to bombard or would you assume that they've had that leaflet and if they haven't called you that they ain't  interested
In the past we've managed two drops a year. I think though that the return may not be different if 3 or 4 times a year? There are a few variables for example the leaflet may not get seen the first time because the husband binned it! Or a wc just stopped etc.
Title: Re: Royal Mail Door to Door
Post by: Go on June 10, 2018, 02:03:51 pm
At least you didn’t have to drive 200 mile round trip to drop your boxes off!
We’re still getting work from leaflets we dropped in 2016!
Retention rate is far better than canvassed work.
What percentage did you convert? Did you monitor?
I didn’t monitor. Broke even in a couple of months. A couple of jobs were 4 figures which helped. (Solar pv on poultry sheds).
I’d definitely do it again but we’re toooo busy. Need to rent a unit for more growth.
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 15, 2018, 07:03:55 pm
Just an update.

I messed up an order, so this week our second mailshot went out. Around 10,000 again. We've got three further booked and two yet to book.

From the 20,000 or so delivered we've got to date we've got 48 from the Royal Mail side, but through all "channels" we've picked up around 130. Tiny compared to Lee Pryor's efforts, but we only picked up 200 or so in the whole of 2017 so 130 in 4 weeks is massive really. Another 100 and the third van is full. I've already hired a third full time window cleaner to start on 16th July. And I come off the tools!  ;D
Title: Re: Royal Mail Door to Door
Post by: johnwillan on June 15, 2018, 07:13:36 pm
Well done John 👍
Title: Re: Royal Mail Door to Door
Post by: Shrek on June 15, 2018, 07:18:41 pm
Awesome , well done
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 22, 2018, 02:16:47 pm
Sooo, from around 30,000 dropped we've got 71 so far. Armed with this data I realise it's probably going to be around .3% return. We've got 2 more adhoc bookings of around 10,000 and we've just confirmed 75,000 over 8 weeks as a single order. Piecemeal was getting complicated. So we ought to get 375 out of the exercise. We've still got our regular leafleters out so hoping for about 550 over the summer. So far we're at about 220.  Probably each customer will cost about £23. Less than an average clean for us so actually pretty good value - especially compared to canvassers.
Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on June 22, 2018, 04:04:21 pm
did you mean 0.3%? as 3% from your 30k would be 900? If thats the case then please show me where im going wrong because that would be the best result I have ever seen from a drop that size!
Title: Re: Royal Mail Door to Door
Post by: Don Kee on June 22, 2018, 04:29:19 pm
did you mean 0.3%? as 3% from your 30k would be 900? If thats the case then please show me where im going wrong because that would be the best result I have ever seen from a drop that size!

I’m pretty sure that’s a decimal place infront of the “3” mate
Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on June 22, 2018, 05:16:32 pm
didnt see it. yes your right. 
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 22, 2018, 06:04:55 pm
did you mean 0.3%? as 3% from your 30k would be 900? If thats the case then please show me where im going wrong because that would be the best result I have ever seen from a drop that size!
Yes. 0.3%.
Title: Re: Royal Mail Door to Door
Post by: Tom-01 on June 22, 2018, 06:23:47 pm
Good results Steve. And I like the updates, especially giving the negatives as well as the positives to get an overall picture. So Royal Mail is worth it in your opinion?

At my house we get a gutter cleaning flyer through quite a few times a year with Royal Mail with another 4 or 5 leaflets. It must work for them as they continue to do it.

You say you take the calls and quote over the phone, how do you do that whilst being on the tools as well?
Title: Re: Royal Mail Door to Door
Post by: John Mart on June 22, 2018, 06:45:06 pm
Good results Steve. And I like the updates, especially giving the negatives as well as the positives to get an overall picture. So Royal Mail is worth it in your opinion?

At my house we get a gutter cleaning flyer through quite a few times a year with Royal Mail with another 4 or 5 leaflets. It must work for them as they continue to do it.

You say you take the calls and quote over the phone, how do you do that whilst being on the tools as well?
Generally just from the description plus I've only worked about 5 hours this week so I just Google the address whilst there on the phone.
Title: Re: Royal Mail Door to Door
Post by: richyp on July 04, 2018, 10:34:02 pm
What was the final count then mate?
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 05, 2018, 05:40:42 am
What was the final count then mate?
I’ve not finished yet. 11,000 went out this week and there’s now around 10,000 a week until about 2nd week of September. So far this spring/summer we’ve added about 250. That’s met growth. The hope is around 500 by the time we get to Autumn.  The third van is full.
Title: Re: Royal Mail Door to Door
Post by: Tom-01 on July 05, 2018, 08:14:29 am
What was the final count then mate?
I’ve not finished yet. 11,000 went out this week and there’s now around 10,000 a week until about 2nd week of September. So far this spring/summer we’ve added about 250. That’s met growth. The hope is around 500 by the time we get to Autumn.  The third van is full.

Sounds good.

Nice and steady by the sounds of it, grow one van at a time getting quality customers is the best way forward IMO. 

How many vans do you need in total for it to be worthwhile after all the costs? How long until you get there? Are running costs higher than you expected (not marketing)? Have you factored in getting a unit at some point?

Do you do all the planning, worklists, contacting of the customers?
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 06, 2018, 07:37:18 pm
What was the final count then mate?
I’ve not finished yet. 11,000 went out this week and there’s now around 10,000 a week until about 2nd week of September. So far this spring/summer we’ve added about 250. That’s met growth. The hope is around 500 by the time we get to Autumn.  The third van is full.

Sounds good.

Nice and steady by the sounds of it, grow one van at a time getting quality customers is the best way forward IMO. 

How many vans do you need in total for it to be worthwhile after all the costs? How long until you get there? Are running costs higher than you expected (not marketing)? Have you factored in getting a unit at some point?

Do you do all the planning, worklists, contacting of the customers?
To be truthful I could stop now or in a week or two anyway and we’d have a very good income. I’m aiming for a minimum of 5 full vans. Around 2,700 regular 8 weekly customers. Turnover on that should be around £450,000. At that point I plan to promote my number 1 guy to part time window cleaner and part time manager.

Re a unit. We moved out of our unit about 2 months ago. We had a dispute over parking with the landlord. At the moment we’re runni from home with the guys taking vans home until we find another one.

I haven’t totted up where we’re at this weekend as I’ve been flat out in the heat for three days trying to catch up a bit. We’re running about 10/12 days behind atm but new guy starts on 16th and we should start catching up then. I had a van die about 6 weeks ago and it took two weeks to get a new one so that hasn’t helped.

But I still “sweat the small stuff”, for example I had someone off this week and instead of thinking about how brilliantly it’s all going really I was stressing about getting further behind and getting down.





Title: Re: Royal Mail Door to Door
Post by: Rogue Trader on July 08, 2018, 08:46:20 pm
Hi John. They are decent turnover figures. So u reckon u turnover approx £90k per van. I assume that's a 2 man team?
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 09, 2018, 05:33:08 am
Hi John. They are decent turnover figures. So u reckon u turnover approx £90k per van. I assume that's a 2 man team?
One man but it includes VAT.
Title: Re: Royal Mail Door to Door
Post by: Stoots on July 09, 2018, 07:13:39 am
Man I wish I lived down south  :'(
If I didn't have family commitments I'd make the move for sure...

90k a year for a one man van  :o

Makes such a massive difference to R.O.I on these types of things when your average house price is double what we get up north.
Title: Re: Royal Mail Door to Door
Post by: dazmond on July 09, 2018, 02:53:30 pm
Man I wish I lived down south  :'(
If I didn't have family commitments I'd make the move for sure...

90k a year for a one man van  :o

Makes such a massive difference to R.O.I on these types of things when your average house price is double what we get up north.

why?do you honestly think 90k is normal for an average window cleaner even down south to earn?i doubt it very much.....and besides everything is much more expensive so your more than likely  no better off anyway......... ;)
Title: Re: Royal Mail Door to Door
Post by: Scrimble on July 09, 2018, 03:22:18 pm
Man I wish I lived down south  :'(
If I didn't have family commitments I'd make the move for sure...

90k a year for a one man van  :o

Makes such a massive difference to R.O.I on these types of things when your average house price is double what we get up north.

why?do you honestly think 90k is normal for an average window cleaner even down south to earn?i doubt it very much.....and besides everything is much more expensive so your more than likely  no better off anyway......... ;)

90k is not earnings! it is turnover you donut

that is like saying a pizza delivery guy who delivers 30  pizzas a day at £10 each earns £300 per day
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 09, 2018, 03:34:14 pm
Man I wish I lived down south  :'(
If I didn't have family commitments I'd make the move for sure...

90k a year for a one man van  :o

Makes such a massive difference to R.O.I on these types of things when your average house price is double what we get up north.
Most won't be doing that in a van. One guy local to me and used to be on here is probably doing more than that as he works longer hours and Saturdays. his prices are a little lower than mine, but only 10% or so.
Title: Re: Royal Mail Door to Door
Post by: Shrek on July 09, 2018, 03:52:21 pm
You don’t need to be down south to earn silly money , my average 2 monthly price is around £22 and I’m about 40 minutes away from the Trafford centre in Manchester .
And there’s still Windy’s who are too scared to charge a tenner all over my area
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 09, 2018, 04:09:26 pm
You don’t need to be down south to earn silly money , my average 2 monthly price is around £22 and I’m about 40 minutes away from the Trafford centre in Manchester .
And there’s still Windy’s who are too scared to charge a tenner all over my area
Well that would be my suspicion. There's lots round her charging much less than I do. Some charging more mind you.
Title: Re: Royal Mail Door to Door
Post by: dazmond on July 09, 2018, 04:52:27 pm
Man I wish I lived down south  :'(
If I didn't have family commitments I'd make the move for sure...

90k a year for a one man van  :o

Makes such a massive difference to R.O.I on these types of things when your average house price is double what we get up north.

why?do you honestly think 90k is normal for an average window cleaner even down south to earn?i doubt it very much.....and besides everything is much more expensive so your more than likely  no better off anyway......... ;)

90k is not earnings! it is turnover you donut

that is like saying a pizza delivery guy who delivers 30  pizzas a day at £10 each earns £300 per day

even so most will NOT be turning over 90k cleaning windows! ::)roll
Title: Re: Royal Mail Door to Door
Post by: dazmond on July 09, 2018, 04:54:21 pm
You don’t need to be down south to earn silly money , my average 2 monthly price is around £22 and I’m about 40 minutes away from the Trafford centre in Manchester .
And there’s still Windy’s who are too scared to charge a tenner all over my area

still you wont be turning over 90k a year will you? ;D
Title: Re: Royal Mail Door to Door
Post by: dazmond on July 09, 2018, 04:57:55 pm
take holidays/sick days/bad weather etc off 52 weeks and your left with roughly 46 weeks of the year working.you d have to be turning over nearly £2000 EVERY WEEK to hit 90k......
Title: Re: Royal Mail Door to Door
Post by: Shrek on July 09, 2018, 05:08:08 pm
You don’t need to be down south to earn silly money , my average 2 monthly price is around £22 and I’m about 40 minutes away from the Trafford centre in Manchester .
And there’s still Windy’s who are too scared to charge a tenner all over my area

still you wont be turning over 90k a year will you? ;D

Lol no ... not yet  :D
Title: Re: Royal Mail Door to Door
Post by: Shrek on July 09, 2018, 05:17:38 pm
You don’t need to be down south to earn silly money , my average 2 monthly price is around £22 and I’m about 40 minutes away from the Trafford centre in Manchester .
And there’s still Windy’s who are too scared to charge a tenner all over my area
Well that would be my suspicion. There's lots round her charging much less than I do. Some charging more mind you.

People buy people, it’s as simple as that. I would certainly pay a higher price for someone like me to clean my windows than someone in trackies and trainers hanging around my property. 
Title: Re: Royal Mail Door to Door
Post by: ֍Winp®oClean֍ on July 10, 2018, 07:54:02 pm
take holidays/sick days/bad weather etc off 52 weeks and your left with roughly 46 weeks of the year working.you d have to be turning over nearly £2000 EVERY WEEK to hit 90k......

Calm down this is CIU dazmond!! ;D anything is possible here ;D

You can be fully set up wfp with a nice enough van for 5/6/7k. Makes you wonder who would want to be employed when 90k can be achieved so cheaply?
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 10, 2018, 08:10:46 pm
take holidays/sick days/bad weather etc off 52 weeks and your left with roughly 46 weeks of the year working.you d have to be turning over nearly £2000 EVERY WEEK to hit 90k......

Calm down this is CIU dazmond!! ;D anything is possible here ;D

You can be fully set up wfp with a nice enough van for 5/6/7k. Makes you wonder who would want to be employed when 90k can be achieved so cheaply?
If it was so easy we’d all be doing it. It’s not rocket science but it does require single mindedness and investment in marketing. One guy that intends to remain one guy would struggle I’d think without the investment in marketing.

There will always be doubters but I’m about three weeks from 3 vans all with guaranteed £2k a week each in round work. By the end of the summer van 4 will be 1/3 to 1/2 full.

It’s all down to investment in marketing. Currently we’re spending about £1,000 a week. It’s not as cheap as you suggest. But anyone could do it.


Title: Re: Royal Mail Door to Door
Post by: paul alan on July 10, 2018, 08:41:15 pm
You don’t need to be down south to earn silly money , my average 2 monthly price is around £22 and I’m about 40 minutes away from the Trafford centre in Manchester .
And there’s still Windy’s who are too scared to charge a tenner all over my area
Well that would be my suspicion. There's lots round her charging much less than I do. Some charging more mind you.

People buy people, it’s as simple as that. I would certainly pay a higher price for someone like me to clean my windows than someone in trackies and trainers hanging around my property.

Bang on!
Title: Re: Royal Mail Door to Door
Post by: Stoots on July 10, 2018, 08:50:47 pm
You don’t need to be down south to earn silly money , my average 2 monthly price is around £22 and I’m about 40 minutes away from the Trafford centre in Manchester .
And there’s still Windy’s who are too scared to charge a tenner all over my area

Really thats good going, mind you i would imagine 40 mins gets you out into the cheshire countryside ? or am i wrong...
Title: Re: Royal Mail Door to Door
Post by: Slacky on July 10, 2018, 09:46:28 pm
Man I wish I lived down south  :'(
If I didn't have family commitments I'd make the move for sure...

90k a year for a one man van  :o

Makes such a massive difference to R.O.I on these types of things when your average house price is double what we get up north.

why?do you honestly think 90k is normal for an average window cleaner even down south to earn?i doubt it very much.....and besides everything is much more expensive so your more than likely  no better off anyway......... ;)

What is more expensive Daz, when you say everything?
Title: Re: Royal Mail Door to Door
Post by: Shrek on July 10, 2018, 09:49:31 pm
You don’t need to be down south to earn silly money , my average 2 monthly price is around £22 and I’m about 40 minutes away from the Trafford centre in Manchester .
And there’s still Windy’s who are too scared to charge a tenner all over my area

Really thats good going, mind you i would imagine 40 mins gets you out into the cheshire countryside ? or am i wrong...

I am confident I could get good prices anywhere. Yes you live in an ex mining town but that doesn’t mean everyone living there is poor.

https://www.rightmove.co.uk/property-for-sale/find.html?locationIdentifier=REGION%5E61326

Look how many properties there are in North Yorkshire that are worth over £150k - over 21000!
I certainly don’t have that many houses worth that much in my town.
Posties in Yorkshire earn the same as everywhere else (apart from London) , workers from Tesco’s earn the same etc etc
You just gotta stick to your price and slowly grow an awesome round . Sometimes I just tell them I’m not currently taking on in their street if it’s a crap area.
Title: Re: Royal Mail Door to Door
Post by: Tom-01 on July 10, 2018, 10:11:44 pm
take holidays/sick days/bad weather etc off 52 weeks and your left with roughly 46 weeks of the year working.you d have to be turning over nearly £2000 EVERY WEEK to hit 90k......

Calm down this is CIU dazmond!! ;D anything is possible here ;D

You can be fully set up wfp with a nice enough van for 5/6/7k. Makes you wonder who would want to be employed when 90k can be achieved so cheaply?

The employed person just does the work. They don't think about the business side of things at all. Turn up. Do the work. Go home. No costs. No hassle.

So if they are working a normal working day it is achievable to hit those figures.

My guy is doing an average of £454 a day this week, all regular windows. And we're behind due to me not working, got someone starting in 4 weeks.

It's possible if you pay well. Some people are just not cut out to run a business and much prefer working and going home. They're the people to find. Treat them well and the business owner also gets good results.
Title: Re: Royal Mail Door to Door
Post by: ֍Winp®oClean֍ on July 10, 2018, 10:49:54 pm
You see, it's easy. 4 to 500 £ a day and pulled out with it- so much so Tom is having to take another employee on to keep up with it all!! ;D

Dazmond, get with the program dude!

Title: Re: Royal Mail Door to Door
Post by: dazmond on July 10, 2018, 11:26:37 pm
some real high flyers getting ridiculous amounts of money out of their employees per day by the sounds of it.....lets hope they dont find out how much money their making their bosses eh lads? ::)roll

Title: Re: Royal Mail Door to Door
Post by: dazmond on July 10, 2018, 11:30:27 pm
take holidays/sick days/bad weather etc off 52 weeks and your left with roughly 46 weeks of the year working.you d have to be turning over nearly £2000 EVERY WEEK to hit 90k......

Calm down this is CIU dazmond!! ;D anything is possible here ;D

You can be fully set up wfp with a nice enough van for 5/6/7k. Makes you wonder who would want to be employed when 90k can be achieved so cheaply?

The employed person just does the work. They don't think about the business side of things at all. Turn up. Do the work. Go home. No costs. No hassle.

So if they are working a normal working day it is achievable to hit those figures.

My guy is doing an average of £454 a day this week, all regular windows. And we're behind due to me not working, got someone starting in 4 weeks.

It's possible if you pay well. Some people are just not cut out to run a business and much prefer working and going home. They're the people to find. Treat them well and the business owner also gets good results.

£454 on average a  day cleaning windows?...i must be doing something wrong!ive  never got anywhere near them figures....even when i used to work longer days! :o
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 14, 2018, 06:57:12 am
To return to topic, we've added 170 nett 8 weekly customers in the last calendar month. Gross was obviously higher but we lose a few every month as expected. Total since the start is 280 nett growth.

We've now got 7 consecutive weeks of leaflets booked going out with Royal Mail. Total is 87,000 to be delivered.
Title: Re: Royal Mail Door to Door
Post by: Go on July 14, 2018, 05:36:04 pm
Great results!
Title: Re: Royal Mail Door to Door
Post by: paul alan on July 14, 2018, 07:28:46 pm
To return to topic, we've added 170 nett 8 weekly customers in the last calendar month. Gross was obviously higher but we lose a few every month as expected. Total since the start is 280 nett growth.

We've now got 7 consecutive weeks of leaflets booked going out with Royal Mail. Total is 87,000 to be delivered.

So how much has that cost you per customer? and whats the average price?

Inspiring by the way.
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 14, 2018, 07:40:48 pm
To return to topic, we've added 170 nett 8 weekly customers in the last calendar month. Gross was obviously higher but we lose a few every month as expected. Total since the start is 280 nett growth.

We've now got 7 consecutive weeks of leaflets booked going out with Royal Mail. Total is 87,000 to be delivered.

So how much has that cost you per customer? and whats the average price?

Inspiring by the way.
The last time I worked it out to date it was around £35 per customer. Obviously every time there's another one that drops.  My average price is around £26 per 8 weekly clean. One thing should be obvious is that it's far, far better value than canvassed work just on a cost per customer basis as I'd pay £72 per customer if it was canvassed. Plus the retention rate I would expect to be higher.
Title: Re: Royal Mail Door to Door
Post by: paul alan on July 14, 2018, 09:10:54 pm
To return to topic, we've added 170 nett 8 weekly customers in the last calendar month. Gross was obviously higher but we lose a few every month as expected. Total since the start is 280 nett growth.

We've now got 7 consecutive weeks of leaflets booked going out with Royal Mail. Total is 87,000 to be delivered.

So how much has that cost you per customer? and whats the average price?

Inspiring by the way.
The last time I worked it out to date it was around £35 per customer. Obviously every time there's another one that drops.  My average price is around £26 per 8 weekly clean. One thing should be obvious is that it's far, far better value than canvassed work just on a cost per customer basis as I'd pay £72 per customer if it was canvassed. Plus the retention rate I would expect to be higher.

this is pretty awesome, you've built a £48k per year round for just under £10k. Mind if I have a peek at your leaflets please?
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 15, 2018, 05:32:49 am
To return to topic, we've added 170 nett 8 weekly customers in the last calendar month. Gross was obviously higher but we lose a few every month as expected. Total since the start is 280 nett growth.

We've now got 7 consecutive weeks of leaflets booked going out with Royal Mail. Total is 87,000 to be delivered.

So how much has that cost you per customer? and whats the average price?

Inspiring by the way.
The last time I worked it out to date it was around £35 per customer. Obviously every time there's another one that drops.  My average price is around £26 per 8 weekly clean. One thing should be obvious is that it's far, far better value than canvassed work just on a cost per customer basis as I'd pay £72 per customer if it was canvassed. Plus the retention rate I would expect to be higher.

this is pretty awesome, you've built a £48k per year round for just under £10k. Mind if I have a peek at your leaflets please?
I’m not sure how you’ve done the sums but using .3% return which is about what we’re getting to date it should be a £68k round for around £10k. Each customer is around £165. I should add that we’ve got about 4 other leafleters each doing a few hours a week in various parts of the area we cover.  We’ve been doing that for a few years but this year we wanted to really push forward as it was too slow. We’re hoping in total for around 5-600 new customers in the year which is about 3x what we’ve been getting.

The leaflets are at the top of this thread.
Title: Re: Royal Mail Door to Door
Post by: paul alan on July 15, 2018, 11:48:02 am
Even better! Good going that. Cheers
Title: Re: Royal Mail Door to Door
Post by: Bernie Green on July 15, 2018, 12:08:05 pm
You can get a reply from a flier months, even years later. People keep them in drawers, pinned to notice boards etc. You also get replies from roads/areas you haven't ever delivered to because people pass them on to friends and family. That's why they are so good.

Years ago we tried out getting leaflets delivered with the freebie newspapers. It was a total disaster, I don't think they were ever put through any of the doors. For that reason its worth doing a bit of back checking if you can.
Title: Re: Royal Mail Door to Door
Post by: Frankybadboy on July 17, 2018, 10:33:03 pm
good work fat steve  ;D ;D ;D ;D


your be able to stay in a caravan now and not a tent  ;D ;D ;D ;D ;D
Title: Re: Royal Mail Door to Door
Post by: Stoots on July 18, 2018, 12:33:25 am
Man I wish I lived down south  :'(
If I didn't have family commitments I'd make the move for sure...

90k a year for a one man van  :o

Makes such a massive difference to R.O.I on these types of things when your average house price is double what we get up north.

why?do you honestly think 90k is normal for an average window cleaner even down south to earn?i doubt it very much.....and besides everything is much more expensive so your more than likely  no better off anyway......... ;)

I don't see why not, I see a lot have an average price in the 20 odd quid range. 20 jobs a day at 20 quid is 2k a week. 45 week year for 90k.

Obviously you would do 85k and have a couple of extra weeks off. But yeh shouldn't be too hard in some areas I wouldn't have thought.
Title: Re: Royal Mail Door to Door
Post by: John Mart on July 18, 2018, 06:00:12 am
good work fat steve  ;D ;D ;D ;D


your be able to stay in a caravan now and not a tent  ;D ;D ;D ;D ;D
At least I don’t live in one.  ;D
Title: Re: Royal Mail Door to Door
Post by: John Mart on August 23, 2018, 04:52:50 pm
Just an update. Directly attributable to Royal Mail we've added 210 new 8 weekly and some 4 weekly customers. We've dropped to date 107,000 leaflets with about 30,000 to go. Return is a slightly disappointing .2% to date though obviously that will get better as time goes on. Total new customers nett for the year is 370 from all efforts. In gross terms that's easily 450+ but I'm not really interested in anything other than nett new customers. Total spend this year is around £15k (leaflets, RM, self employed leafleters) so about £40 a customer or 1.5x a clean.

If nothing else it shows that it is far better value than hiring a canvasser.

My minimum target for the year was 1,500 customers which is three full vans. My hope is 1,700 and we're at 1,573 and we're averaging about 20 new ones a week so not an impossibility by any means.
Title: Re: Royal Mail Door to Door
Post by: paul alan on August 23, 2018, 05:17:08 pm
Good to hear!

How are you coping with business growth in  general? What problems are you encountering?
Title: Re: Royal Mail Door to Door
Post by: John Mart on August 23, 2018, 06:05:35 pm
Good to hear!

How are you coping with business growth in  general? What problems are you encountering?
I'm slowly coming to get used to the stress of so many a*******s all at one. Difficult new customers have been my biggest problem.
Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on August 23, 2018, 06:11:19 pm
In about 1000 customers from now you will be able to employ help in your office, leaving you free to focus on growth. Makes a huge difference from that point on.
Title: Re: Royal Mail Door to Door
Post by: james peters on August 23, 2018, 06:29:01 pm
my increase this year is only 100 customers so far, but all from leaflets.
each day I have put out just 30 flyers delivered by myself . takes about 20 mins a day.
actual new cleans around 120 but 20 turned out no good ...(either looking for a one off or bad payers etc )
I had a break from leafleting in july and first part of august as I felt like I needed time to fit it all together, but have just started my push again.
I am looking for at least another 100 this second half of the year.
I can see though, that I will get to a point where I will start using royal mail or someone else. At the moment I can only accommodate a steady growth of around 5 a week.
I am not very good with pressure and stress .
Title: Re: Royal Mail Door to Door
Post by: John Mart on August 23, 2018, 06:33:11 pm
In about 1000 customers from now you will be able to employ help in your office, leaving you free to focus on growth. Makes a huge difference from that point on.
That would be good.  :)
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 07, 2018, 08:24:03 am
I just thought I'd update this. We actually picked up just over 700 new customers in total. That's a gross figure and it does include some one offs. However, the nett growth is 430. So on 1,650 customers we had a churn of around 20%. I'm not sure how that compares with other growing residential businesses? Obviously a one man round when he's full won't get anything like that because his business should be refined and the "messers" gone. In revenue we're up 36% on last year. So although I'm ever so slightly disappointed we didn't have a nett growth of 500 customers, it's still been pretty good.

Our total spend to date on marketing has been just over £14,000 so each customer gained cost us £20ish. Bearing in mind our average job is about £25 can see what a cost effective method leaflets compared to other forms of customer acquisition.



Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on November 07, 2018, 11:38:37 am
I just thought I'd update this. We actually picked up just over 700 new customers in total. That's a gross figure and it does include some one offs. However, the nett growth is 430. So on 1,650 customers we had a churn of around 20%. I'm not sure how that compares with other growing residential businesses? Obviously a one man round when he's full won't get anything like that because his business should be refined and the "messers" gone. In revenue we're up 36% on last year. So although I'm ever so slightly disappointed we didn't have a nett growth of 500 customers, it's still been pretty good.

Our total spend to date on marketing has been just over £14,000 so each customer gained cost us £20ish. Bearing in mind our average job is about £25 can see what a cost effective method leaflets compared to other forms of customer acquisition.

Good post

How many leaflets in total did you deliver?
Title: Re: Royal Mail Door to Door
Post by: Slacky on November 07, 2018, 11:47:19 am
Good post

How many leaflets in total did you deliver?

He didn't deliver any, he's been lounging around on his arse in lay-bys miles from home, dogging knowing him.
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 07, 2018, 11:49:52 am
I just thought I'd update this. We actually picked up just over 700 new customers in total. That's a gross figure and it does include some one offs. However, the nett growth is 430. So on 1,650 customers we had a churn of around 20%. I'm not sure how that compares with other growing residential businesses? Obviously a one man round when he's full won't get anything like that because his business should be refined and the "messers" gone. In revenue we're up 36% on last year. So although I'm ever so slightly disappointed we didn't have a nett growth of 500 customers, it's still been pretty good.

Our total spend to date on marketing has been just over £14,000 so each customer gained cost us £20ish. Bearing in mind our average job is about £25 can see what a cost effective method leaflets compared to other forms of customer acquisition.

Good post

How many leaflets in total did you deliver?
Approximately 200,000. This includes a few subbies as well as RM.
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 07, 2018, 05:54:14 pm
Good post

How many leaflets in total did you deliver?

He didn't deliver any, he's been lounging around on his arse in lay-bys miles from home, dogging knowing him.
What's wrong with that?
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on November 07, 2018, 07:58:13 pm
The first day of our RM campaign started yesterday We've 12,000 going out this week, 11,000 in two weeks and the about 10,000 (not yet booked) two weeks after that. This week's inc VAT was about £900 + the cost of the leaflets. It's a simple flyer targeting regular customers. We've targeted outside of towns, so the codes surrounding Newbury for example where we've got regular deliverers. I'll let you know how we get on.

(http://www.cleanitup.co.uk/smf/1526971265_preview.jpg)

nice and simple to the point and you had some nice results did rm aviod terrace houses and flats too ?
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 07, 2018, 08:06:08 pm
The first day of our RM campaign started yesterday We've 12,000 going out this week, 11,000 in two weeks and the about 10,000 (not yet booked) two weeks after that. This week's inc VAT was about £900 + the cost of the leaflets. It's a simple flyer targeting regular customers. We've targeted outside of towns, so the codes surrounding Newbury for example where we've got regular deliverers. I'll let you know how we get on.

(http://www.cleanitup.co.uk/smf/1526971265_preview.jpg)

nice and simple to the point and you had some nice results did rm aviod terrace houses and flats too ?
No. We'll do both as long as there's all round access.
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on November 07, 2018, 08:27:12 pm
would you say leafleting should really start mid April?
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on November 07, 2018, 08:28:56 pm
one other thing the leaflet of course doesn't say regular.Im guessing your asking them and going along with what they say.do you only accept Gocardless like your fellow big boy lee or are you not quite yet at that lvl to demand that  ;)
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 07, 2018, 08:49:48 pm
one other thing the leaflet of course doesn't say regular.Im guessing your asking them and going along with what they say.do you only accept Gocardless like your fellow big boy lee or are you not quite yet at that lvl to demand that  ;)
It’s a regular service only generally although we do 1/2 day one offs.

No, take Gocardless but it’s just one option.
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on November 07, 2018, 08:55:00 pm
one other thing the leaflet of course doesn't say regular.Im guessing your asking them and going along with what they say.do you only accept Gocardless like your fellow big boy lee or are you not quite yet at that lvl to demand that  ;)
It’s a regular service only generally although we do 1/2 day one offs.

No, take Gocardless but it’s just one option.

Lovley well done amazing progress what % of those 700 went on gocardless of the top of your head 30%?

also if you spent 10k or whatever it was if you add everything up together including all one offs etc so you can figure it out purely as in and out.End of the day if i was to drop and clean everything then find out whos regular could be good. Say 10k spent 300 cleans for £6k only 4k down but then youll get regs.
leaflets seem pretty exciting  :) 
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 07, 2018, 09:44:40 pm
one other thing the leaflet of course doesn't say regular.Im guessing your asking them and going along with what they say.do you only accept Gocardless like your fellow big boy lee or are you not quite yet at that lvl to demand that  ;)
It’s a regular service only generally although we do 1/2 day one offs.

No, take Gocardless but it’s just one option.

Lovley well done amazing progress what % of those 700 went on gocardless of the top of your head 30%?

also if you spent 10k or whatever it was if you add everything up together including all one offs etc so you can figure it out purely as in and out.End of the day if i was to drop and clean everything then find out whos regular could be good. Say 10k spent 300 cleans for £6k only 4k down but then youll get regs.
leaflets seem pretty exciting  :)
Everyone that phones gets told it's a regular service only. They won't all last obviously but that's how it's sold.

Hardly any Gocardless. I don't really push it. I see no benefit overall.
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on November 07, 2018, 10:15:25 pm
one other thing the leaflet of course doesn't say regular.Im guessing your asking them and going along with what they say.do you only accept Gocardless like your fellow big boy lee or are you not quite yet at that lvl to demand that  ;)
It’s a regular service only generally although we do 1/2 day one offs.

No, take Gocardless but it’s just one option.

Lovley well done amazing progress what % of those 700 went on gocardless of the top of your head 30%?

also if you spent 10k or whatever it was if you add everything up together including all one offs etc so you can figure it out purely as in and out.End of the day if i was to drop and clean everything then find out whos regular could be good. Say 10k spent 300 cleans for £6k only 4k down but then youll get regs.
leaflets seem pretty exciting  :)
Everyone that phones gets told it's a regular service only. They won't all last obviously but that's how it's sold.

Hardly any Gocardless. I don't really push it. I see no benefit overall.
nice one although i have to disagree with the gocardless dont you find it a pain cross referencing bacs? text reminders and stuff ?
Title: Re: Royal Mail Door to Door
Post by: Status Check on November 08, 2018, 12:14:58 pm
When using Royal Mail do they provide any proof of postage? I know this might come across as a strange question with it being the "Royal Mail" but how do you know that they have delivered your leaflets? Do they provide a report?

Title: Re: Royal Mail Door to Door
Post by: Shrek on November 08, 2018, 01:49:40 pm
When using Royal Mail do they provide any proof of postage? I know this might come across as a strange question with it being the "Royal Mail" but how do you know that they have delivered your leaflets? Do they provide a report?

Royal Mail pay the posties extra for delivering door2door leaflets. If it has been found the a postie is not delivering leaflets and instead throwing them in the bin, they have internal undercover police who follow the posties round gathering evidence- photos etc. Once they have enough evidence, the postie is sacked, all posties know this and would not entertain the idea of NOT delivering mail as they not only lose their livelihood, but they lose their pensions too.
Hope this helps.
Title: Re: Royal Mail Door to Door
Post by: Status Check on November 08, 2018, 02:15:48 pm
Many thanks for the insight Shrek. I just had a vision of pallets of leaflets just sat there in a Royal Mail warehouse collecting dust because they couldn't be bothered to post them out.
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 08, 2018, 03:48:36 pm
one other thing the leaflet of course doesn't say regular.Im guessing your asking them and going along with what they say.do you only accept Gocardless like your fellow big boy lee or are you not quite yet at that lvl to demand that  ;)
It’s a regular service only generally although we do 1/2 day one offs.

No, take Gocardless but it’s just one option.

Lovley well done amazing progress what % of those 700 went on gocardless of the top of your head 30%?

also if you spent 10k or whatever it was if you add everything up together including all one offs etc so you can figure it out purely as in and out.End of the day if i was to drop and clean everything then find out whos regular could be good. Say 10k spent 300 cleans for £6k only 4k down but then youll get regs.
leaflets seem pretty exciting  :)
Everyone that phones gets told it's a regular service only. They won't all last obviously but that's how it's sold.

Hardly any Gocardless. I don't really push it. I see no benefit overall.
nice one although i have to disagree with the gocardless dont you find it a pain cross referencing bacs? text reminders and stuff ?
Yes, but I'm not keen to pay £5kish a year in fees for the time it takes.
Title: Re: Royal Mail Door to Door
Post by: Oliver James on November 10, 2018, 09:29:14 am
If you are growing your business then you should consider pushing go cardless more.

It is okay to be waiting for payment if you just have one van, but with multiple vans, and ALL the associated expenses, then managing cashflow becomes an issue.

Go Cardless has the following advantages.

Team members don't have to handle cash and cheques.
You don't waste time chasing debt or processing hundreds of tiny sub-£50 payments
You will have cashflow to meet your expenses
Direct debit customers have a much higher retention rate
Make then sign up to direct debit before you do any work. Then you won't
waste time doing first cleans for customers who only want a one off.
Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on November 10, 2018, 10:16:19 am
If you are growing your business then you should consider pushing go cardless more.

It is okay to be waiting for payment if you just have one van, but with multiple vans, and ALL the associated expenses, then managing cashflow becomes an issue.

Go Cardless has the following advantages.

Team members don't have to handle cash and cheques.
You don't waste time chasing debt or processing hundreds of tiny sub-£50 payments
You will have cashflow to meet your expenses
Direct debit customers have a much higher retention rate
Make then sign up to direct debit before you do any work. Then you won't
waste time doing first cleans for customers who only want a one off.

Wow its like Oliver read my mind. Couldnt have put it better myself. Not seeing the value in this for anyone that aspires to having more than 2/3 vans on the road is a big mistake, trust me. My business would simply not be possible without it.  Wait till you have a 20k vat bill and you dont have it in the bank because 3000 mrs smiths havnt remembered to pay you yet.
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on November 10, 2018, 12:21:19 pm
If you are growing your business then you should consider pushing go cardless more.

It is okay to be waiting for payment if you just have one van, but with multiple vans, and ALL the associated expenses, then managing cashflow becomes an issue.

Go Cardless has the following advantages.

Team members don't have to handle cash and cheques.
You don't waste time chasing debt or processing hundreds of tiny sub-£50 payments
You will have cashflow to meet your expenses
Direct debit customers have a much higher retention rate
Make then sign up to direct debit before you do any work. Then you won't
waste time doing first cleans for customers who only want a one off.

Wow its like Oliver read my mind. Couldnt have put it better myself. Not seeing the value in this for anyone that aspires to having more than 2/3 vans on the road is a big mistake, trust me. My business would simply not be possible without it.  Wait till you have a 20k vat bill and you dont have it in the bank because 3000 mrs smiths havnt remembered to pay you yet.

Lol. that must suck i didn't realize you need to pay VAT on income you didn't receive yet from Mrs smith tho ?
surly you aint paying VAT on unpaid work.
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 10, 2018, 01:11:12 pm
We have no cash flow problems ever. Most months the sales and payment figures are almost identical. I have an overdraft facility if I ever need it. I don’t think I would ever restrict  payment options. I just do not see the point.
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 10, 2018, 01:13:07 pm
And think of all the perfectly good customers you didn’t pick up because they didn’t want to pay by DD.
Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on November 10, 2018, 02:42:19 pm
ok, if you get to twice the size you are now which I believe is 3? If you can still say point 1 then fair play to you.

Point 2 the number of people that dont use us because it has to be DD is literally 1 in 50 or less, so no impact there.

Crystal clear you dont pay vat on money you havnt recieved unless your turnover is over 1.2million. However the vat bill lags 6 weeks after the quarter your paying for and you have the other bigger expenses month to month. So if you have a slow cashflow month following 3 good ones in your vat quarter theres the problem. 
Title: Re: Royal Mail Door to Door
Post by: Scrimble on November 10, 2018, 04:13:34 pm
very surprising that you are not pushing GC 8 Weekly,
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 10, 2018, 05:36:02 pm
very surprising that you are not pushing GC 8 Weekly,
Why? I’m happy with my cash flow. I genuinely have no problems. I pay £150 a year for an overdraft facility which I dip into very rarely.  Sales and revenue are virtually identical, I have very few non payers and bank reconciliation takes a couple of hours a week. To be honest now I’m not cleaning windows it will give me something to do.  ;D

£2% of £250k? No thanks. Non payers are a tiny fraction of that.
Title: Re: Royal Mail Door to Door
Post by: Lee Pryor on November 10, 2018, 05:42:09 pm
go cardless is 1% of the transaction. Also that 1% never hits your bank account so is not taxable in vat or otherwise so from that you could argue its less than 1%.

At the end of the day its each to their own and if something is working well and continues to then why would someone change.
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 10, 2018, 05:52:03 pm
Oh I thought it was 2%. But as you say, there’s no problem to fix. Much like card readers. I see no need of the cost.
Title: Re: Royal Mail Door to Door
Post by: Frankybadboy on November 10, 2018, 09:28:15 pm
surely by using the GC to the amount lee does then the money being in his bank quicker than B/Tansfer ,he gains interest on his account which would cover  or help cover transaction payments  ??? ??? ??? ??? ???
Title: Re: Royal Mail Door to Door
Post by: Plankton on November 10, 2018, 09:40:50 pm
When using Royal Mail do they provide any proof of postage? I know this might come across as a strange question with it being the "Royal Mail" but how do you know that they have delivered your leaflets? Do they provide a report?

Royal Mail pay the posties extra for delivering door2door leaflets. If it has been found the a postie is not delivering leaflets and instead throwing them in the bin, they have internal undercover police who follow the posties round gathering evidence- photos etc. Once they have enough evidence, the postie is sacked, all posties know this and would not entertain the idea of NOT delivering mail as they not only lose their livelihood, but they lose their pensions too.
Hope this helps.
So what happens when they they bin them and don't get caught. I personally don't rate posties and for those that get caught stealing mail or leaving it under their bed there's many more that have never been caught.
Title: Re: Royal Mail Door to Door
Post by: Shrek on November 10, 2018, 09:56:07 pm
Like I said , the posties know what happens if they go against the rules.
If you have over 160,000 people working for you like Royal Mail does , you bound to get a few bad apples. The majority of workers are honest decent people
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 11, 2018, 06:57:07 am
surely by using the GC to the amount lee does then the money being in his bank quicker than B/Tansfer ,he gains interest on his account which would cover  or help cover transaction payments  ??? ??? ??? ??? ???
90% of customers pay within 3/4 days though. GC is7 days I think.
Title: Re: Royal Mail Door to Door
Post by: Soupy on November 11, 2018, 07:30:33 am
go cardless is 1% of the transaction. Also that 1% never hits your bank account so is not taxable in vat or otherwise so from that you could argue its less than 1%.

Are you certain about that?
Title: Re: Royal Mail Door to Door
Post by: Soupy on November 11, 2018, 08:24:20 am
https://www.gov.uk/guidance/vat-cash-accounting-scheme-notice-731#section5

(http://www.cleanitup.co.uk/smf/1541924655_Screenshot_20181111-082239__01.jpg)
Title: Re: Royal Mail Door to Door
Post by: Soupy on November 11, 2018, 08:47:18 am
surely by using the GC to the amount lee does then the money being in his bank quicker than B/Tansfer ,he gains interest on his account which would cover  or help cover transaction payments  ??? ??? ??? ??? ???
90% of customers pay within 3/4 days though. GC is7 days I think.

Cash flow - I guess you'll have a certain % of your turnover outstanding, that'll be fairly constant, raising slightly throughout the month with a higher portion coming in around the end/beginning of the month. That % grows as you do. Switching everyone to direct debits would fix that percentage and reduce instances of debt write off.

Fees - 1% is pretty fair. Don't forget:

The Santander app is rubbish, paying in is a pain often taking 10-15 minutes at the machine and the search facility for transactions on the website is rubbish. You get what you pay for I guess.
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 11, 2018, 11:45:47 am
surely by using the GC to the amount lee does then the money being in his bank quicker than B/Tansfer ,he gains interest on his account which would cover  or help cover transaction payments  ??? ??? ??? ??? ???
90% of customers pay within 3/4 days though. GC is7 days I think.

Cash flow - I guess you'll have a certain % of your turnover outstanding, that'll be fairly constant, raising slightly throughout the month with a higher portion coming in around the end/beginning of the month. That % grows as you do. Switching everyone to direct debits would fix that percentage and reduce instances of debt write off.

Fees - 1% is pretty fair. Don't forget:

The Santander app is rubbish, paying in is a pain often taking 10-15 minutes at the machine and the search facility for transactions on the website is rubbish. You get what you pay for I guess.
I agree 1% is ok, but don’t forget under £20 it is higher as the minimum is 20p.

I offer it, but I see no benefit in moving someone who pays within 48 hours to 7 days with Gocardless and to have to pay for the privilege. Each to their own though.
Title: Re: Royal Mail Door to Door
Post by: Crystal-clear on November 11, 2018, 12:14:28 pm
surely by using the GC to the amount lee does then the money being in his bank quicker than B/Tansfer ,he gains interest on his account which would cover  or help cover transaction payments  ??? ??? ??? ??? ???
90% of customers pay within 3/4 days though. GC is7 days I think.

Cash flow - I guess you'll have a certain % of your turnover outstanding, that'll be fairly constant, raising slightly throughout the month with a higher portion coming in around the end/beginning of the month. That % grows as you do. Switching everyone to direct debits would fix that percentage and reduce instances of debt write off.

Fees - 1% is pretty fair. Don't forget:

The Santander app is rubbish, paying in is a pain often taking 10-15 minutes at the machine and the search facility for transactions on the website is rubbish. You get what you pay for I guess.
I agree 1% is ok, but don’t forget under £20 it is higher as the minimum is 20p.

I offer it, but I see no benefit in moving someone who pays within 48 hours to 7 days with Gocardless and to have to pay for the privilege. Each to their own though.
It's true there's no benefit if that's the case may I ask you do you allow 10 working days for payment or are you more strict on that?

One other thing as you got quite a few vans going and obviously a lot of customers I can tell you from my point of view Cross referencing BACS payments and things like that does take up working hours I know I can do it when I'm home and stuff like that but it still is annoying now your scale I think it will be super annoying but then again it's just business isn't it. I think that would be another benefit it would save some admin for you well quite a lot obviously. And then you have the unidentified BACS transfer which you can't identify and you only find out later.
I have my fair share of "window cleaner" reference  ;)
Probably from the spouse who hasn't paid before
Gocardless does help eliminate that what's your thoughts
Title: Re: Royal Mail Door to Door
Post by: John Mart on November 11, 2018, 01:11:55 pm
surely by using the GC to the amount lee does then the money being in his bank quicker than B/Tansfer ,he gains interest on his account which would cover  or help cover transaction payments  ??? ??? ??? ??? ???
90% of customers pay within 3/4 days though. GC is7 days I think.

Cash flow - I guess you'll have a certain % of your turnover outstanding, that'll be fairly constant, raising slightly throughout the month with a higher portion coming in around the end/beginning of the month. That % grows as you do. Switching everyone to direct debits would fix that percentage and reduce instances of debt write off.

Fees - 1% is pretty fair. Don't forget:

The Santander app is rubbish, paying in is a pain often taking 10-15 minutes at the machine and the search facility for transactions on the website is rubbish. You get what you pay for I guess.
I agree 1% is ok, but don’t forget under £20 it is higher as the minimum is 20p.

I offer it, but I see no benefit in moving someone who pays within 48 hours to 7 days with Gocardless and to have to pay for the privilege. Each to their own though.
It's true there's no benefit if that's the case may I ask you do you allow 10 working days for payment or are you more strict on that?

One other thing as you got quite a few vans going and obviously a lot of customers I can tell you from my point of view Cross referencing BACS payments and things like that does take up working hours I know I can do it when I'm home and stuff like that but it still is annoying now your scale I think it will be super annoying but then again it's just business isn't it. I think that would be another benefit it would save some admin for you well quite a lot obviously. And then you have the unidentified BACS transfer which you can't identify and you only find out later.
I have my fair share of "window cleaner" reference  ;)
Probably from the spouse who hasn't paid before
Gocardless does help eliminate that what's your thoughts
It does take some time and there are annoyances and there are occasional errors. But I do have the time to be truthful.