ashplays

  • Posts: 53
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #20 on: February 28, 2005, 07:26:16 am »
mr woodman.i thought this forum gave advice to other cleaners to avoid mistakes yes ?  so please take me for real

ashplays

  • Posts: 53
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #21 on: February 28, 2005, 08:10:09 am »
p.s i put out 10000 a week in the cm areas of essex and it was for a year sorry not 6 months  cant rem prices but it was not cheap and what i was trying to explain about non del  if u didnt chase them up no one would tell u if there had been a prob yes they were in breach and u got a credit note for that week but that didnt help u because u had no calls for a week!  and mr woodman i must say i was not knocking your idea i was just telling u my ex with this service if u dont want my advice thats ok but dont knock my cred  i am just trying to help people as u can waste a lot of money in this game , i hav been a cleaner for 10 years and hav a lot of ex in all types of advertising and hav been on this form for couple years u can check my full page ad in the local thoms on tomweb if u like and i am in the yellows pages (  astonishingly good cleaning co) all the best and hav a nice day  gary  ;D

Doug Holloway

  • Posts: 3917
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #22 on: February 28, 2005, 08:30:33 am »
Gary,

I respect your opinon and know from previous posts/pm's you know what you are talking about.

However if you would be ever so kind as to fill out your profile , this would help people who don't know where you are :)

Woodman,

Worth a try , delivery will always be the hard part of making leaflets work, thats why I think actually delivering yourself so you get a feel for what is achievable , is  useful  info for any carpet cleaner.

One potential problem with your scheme is differing levels of expectation, bit like carpet cleaning really!

Cheers,

Doug

woodman

  • Posts: 1069
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #23 on: February 28, 2005, 10:17:58 am »
Thats right Doug,

delivery is the issue, no one can guarantee the response.

Hi Gary

I apologise if you think I launched a personal attack on you as this certainly wasn't my intention.

It would have been useful to have the information you had as I could have used this in my dealings with Royal Mail and with out any information about where you are and what campaign you carried out through what depot it was difficult to take your comments seriously.

If I knew which area and depot then I could alert the cleaners going through that depot to any potential problems and they could make a decision on that basis.You tell me it was the CM post code so that does mean you went through the ROCHESTER depot?

Doing it your way on your own at 10k a week would have been very expensive as you would have come under their minimum charge policy of £500. As your 10K would have cost £485.00 they would have charged you £500 a week  or £26000 a year :o if you did it for a year (at todays values).

I agree with you that with that kind of outlay you would have expected some kind of decent return.

The way I am planning it there will be no tie ins and if it doesn't work in particular area they are at liberty to pull out at any time, the costs with the numbers I am talking about will be £385.00 a month or £4620 if done for a year.


David_Annable

  • Posts: 689
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #24 on: February 28, 2005, 10:31:45 am »
The £500 minimum charge applies to the whole contract, not any one date.

So 4000 leaflets per month at £46 would be £184 per month.

Still expensive.

Dave

PS I think there are so many factors involved in leaflet distribution, which is why you get so many different views.
NCCA, Woolsafe, IICRC Leather Cleaning Technician

ashplays

  • Posts: 53
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #25 on: February 28, 2005, 11:39:30 am »
hi no offence taken 8) the main depo for areas i done was peterbrough    cm.ip,co,     and a few more codes cant rem them all ,mr annable is correct on the contract charge,i used to pay inbetween 180-240 a week ,u will hav a lot hassle i recon,what happens when 10 of the cleaners get a really bad responce for couple moths and pull out ?  one person will hav to sighn a contract and will get billed for them pulling out ? lots of legal issue here i think ,would they hav to get their own leaflets to depos? or are u going hav some kind of call centre taking jobs for each area on the same leaflet ? also u hav then got to get the money out of them ::)  just few my own thoughts  gary

Phillip Moon

  • Posts: 10
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #26 on: February 28, 2005, 12:55:43 pm »
Hello All,

I run a leaflet delivery business based in Brighton so I thought I would give some input from our experience. Royal mail as some you have mentioned is hit and miss. Alot of posties dont deliver all their leaflets. The last thing they want to do is carry around more weight. (their words, not mine) Also, as mentioned in one of the posts here, they get delivered with all kinds of other leaflets, many at a time. I recommend, whichever company you use, you check how many leaflets they deliver at one time. Are the deliveries supervised? What is their criteria for delivery staff? (Alot use students etc. Not wanting to tar them all with the same brush but they are generally unreliable) Make sure they dont put batches in with free papers, again lots of junk mail will usually get binned.
Also make sure there are not competing companies delivered in the same batch.
Obviously all of this is common sense but these are the things that people generally ask us about. I hope this helps.

Gavin Reardon

  • Posts: 464
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #27 on: February 28, 2005, 05:47:00 pm »
Hi Woodman

I would be interested  ;)

Regards Gavin
Gavin Reardon IICRC / NCCA

www.ace-cleaning.co.uk

Mike Halliday

  • Posts: 11581
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #28 on: February 28, 2005, 06:05:35 pm »
No matter who delivers them you will still need 4000-5000 a week to be effective, at £ 45/1000 you would be better to employ a young lad who could acompany you around and as you clean he delivers leaflet in the emmediate area.

like this you would get solus distrubution and  the 'only real guarenteed delivery'

Mike
Mike Halliday.  www.henryhalliday.co.uk

David_Annable

  • Posts: 689
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #29 on: February 28, 2005, 06:34:00 pm »
Wise words Mate, as usual.

Dave
NCCA, Woolsafe, IICRC Leather Cleaning Technician

ashplays

  • Posts: 53
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #30 on: February 28, 2005, 06:45:05 pm »
i think u are spot on mike,this is the only way leaflets hav ever worked prop for me ,and i hav prob tryed every way u can think of

Scott Martin

  • Posts: 154
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #31 on: February 28, 2005, 07:09:06 pm »
Mixed views from everybody but please bear a thought for the guys who have no time to deliver leaflets or deliver enough to make an impact.

If i was to go out with two guys to deliver 5000/10000 leaflets then i would be knackered.

All advertising is hit and miss but as you all know leaflets work best.  If you get a 2% response then it is working.

Also remember, out of the 2% response you get scope for repeat work and then hopefully they tell family and friends. I also find that if they neighbours see your van then they tend to get a bit jealous and then they want cc done. I have had 5 notes on my windscreen in the past six weeks from neighbours.

Cheers
The Ultimate In Carpet & Upholstery Cleaning!

Mike Halliday

  • Posts: 11581
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #32 on: February 28, 2005, 07:28:07 pm »
if you're too busy to deliver leaflets, then you don't need to deliver them ;)


Mike

PS;I want to move to your town, I've never had a nieghbour leave me a note on the windscreen :'( :'(


Mike Halliday.  www.henryhalliday.co.uk

Doug Holloway

  • Posts: 3917
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #33 on: February 28, 2005, 07:46:09 pm »
Hi Guys,

I've got four women who deliver leaflets for me in different areas.

One has been with me for 10 years, one four , one one and the other 6 weeks but she is dead keen!

I pay £25 / thousand .

It works O.K sometimes more than,  but it was what I built my business on .

I am a great believer in a selling leaflet , went on a few sales courses years ago , one being Tack International and along with years of learning I'm convinced it makes a big differnce.

Cheers,

Doug

Scott Martin

  • Posts: 154
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #34 on: February 28, 2005, 07:53:49 pm »
No such things as always to busy.

apologies, i do deliver leaflets to the first six or so houses left and right of the house i have just done the job.

All i am saying is that i do not have the time to deliver enough leaflets, enough to make an impact.

cheers.
The Ultimate In Carpet & Upholstery Cleaning!

paulchambers

  • Posts: 530
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #35 on: February 28, 2005, 08:14:55 pm »
i was a postman for 11 years and most postman do a good job in delivery leaflets as they get paid extra to do the work. they are also checked by supervisors knocking on doors to see if leaflets have been delivererd,


pesonally i'm more interested in my mail than leaflets delivered with my mail but it is a good way of getting a lot out, and would be interested.   Paul

Ian Gourlay

  • Posts: 5748
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #36 on: March 01, 2005, 12:59:30 am »
Doug,

How Long is it taking your Team to put out 1000. do they work together or as individuals.

Are they just delivering Yours.

As I think £25  a thousand is a bit low.  T

Less than minimum  wage rates


But  you did say you went to Tack school of selling


woodman

  • Posts: 1069
Re: Leaflet or Brochure marketing campaign partnerships
« Reply #37 on: March 01, 2005, 10:55:48 am »
Received an update from Royal Mail

As from April 1st 2005 all charges will increase and as such our charges will rise from £38.00 to £41.00 per thousand for over 100,001 distribution.

As we will not beat this deadline the increase will affect us so keep this in mind when costing your door to door drops.

I have a note of all those interested so if this increase affects your decision making could you let me know asap.