I'm with Simon on his observations.
It's all very well that you shouldn't use this and shouldn't use that on a wool carpet, and on a well maintained carpet would be best practice. The arguement falls apart when we are called in to attempt a clean on a 6 year old carpet which has cola, alcohol, vomit, urine, sudacream and axle oil all over it, and let's face it the vast majority of carpets we deal with have long gone past just a regular maintenance clean.
if a customer has allowed their wool carpet to get into this condition then the least they should be aware of is that our processes might well get rid of their negligence, but there could be issues that are not in best interest of their carpet.