honest question? can you own the rights to the names albright and/or shiny? or the orange man? if so can you explain how?
Individually you can't . Combine them and register them with the Intellectual property office as a trade mark and you can.. Its a costly process to register the trade mark but If you want to keep your branding then its essential
Same goes for logos and art work. Its covered by copyright if its designed specifically for you and once registered with the IPO its a trade mark... This orange man is specific to me and was designed for me specifically.. as was the rest of my branding..
Look at virgin. a common or garden word. their logo is the written word Virgin designed specifically for them. Yet its one of the big exclusive brands in the UK. Quaker oats.. two common or garden words. Linked and trademarked.
Once trademarked no one else can legitimatley use them