[Ian Gourlay]

Apart from the cut price merchants, how often do you receive a leaflet promoting carpet cleaning  in your area?


Ive lived in downmarket and up market areas and cant recall seeing one

[Derek]

Hi Ian

I live four miles outside of Leicester and I get a leaflet drop (Carpet/Uphol) about every three/four months

I would imagine that there are areas in central Leicester that get targeted a lot more frequently as that's where most of the 'Poundstretcher' shoppers are

Cheers
Derek

[squeaky]

I live and work in and around Devon.
We have a leaflet every 2/3 months but always by the same national company (you know the one £15 for a lounge)
But I know a few people that have used them and it always ends up costing more.

Mark

[Mike Halliday]

I see a leaflet about every 6 weeks usually a chemdry or other local cleaner, I see  'homecare' every 3 months

i have the  biggest leaflet collection in the world

Mike

[Scots_cleaner]

bet you  steal all the best bits for yourself mike

Barry

[Mike Halliday]

Barry most of the leaflets I see are crap!

a mate of mine has just started up and has being following some basic leaflet rules with his leaflet, and he's had about 10 jobs with only 400 leaflets

Mike

[Len Gribble]

Hi Ian

Never, we only get ½ merchants and I live in a reasonable affluent area, they are also Pound stretcher.

Len

[Ian Gale]

What are the golden rules of a good leaflet Mike ?

[Ian Gourlay]

Looks like we were all up early today.


What is the size of your print runs when you have leaflets done.

I order 15k a month because of cash flow.

[Mike Halliday]

Ian , sorry for not answering sooner, Its simple.

1) put your name & address on it and only have them delivered within 4 miles of your home

2) put testimonials on it from local companies not individuals ( people will think you made them up if they don't reconise the name)

3)have them delivered to the same house every 4 weeks, for ever

4) give a retired person discount  50% of my customer are OAPs, they live in bungalows, and the carpet don't get a lot of foottraffic or bad stains so they are usually an easy clean

5)FULL COLOUR WON'T MAKE A CRAP LEAFLET GOOD!!
use a well designed one colour leaflet, it will pull in as much work as a full colour

these 5 pionts are just my opinion  

Mike

Ps I get 20,000 at a time so i can make minor changes if i want, i once bought 50,000 and chucked most of them because i decided to put up my prices :

[Shaun_Ashmore]

Mike how many leaflets do you get delivered per month?

Shaun

[Mike Halliday]

4200 a week by a leaflet company and i put out aprox 500-600 myself so about 19,000 a month.

this has kept me be as busy through jan & feb as it was in the xmas rush .

from now on my marketing is going to be almost solely leaflets. They are even working as reminder cards because I have them delivered to the same homes every 4 weeks all my existing customer are getting them as well, so they never forget me.

Mike

[Shaun_Ashmore]

I think thats a really good idea, no reminder cards or newsletters are needed constant work when you want it and where you want it and no real database or computer input headache.

I like it, how much does leaflet distribution cost? do you still do 5 around?

Shaun

[Mike Halliday]

Shaun, £17/1000.  yes I still do five around (when i remember) but I've been a bit lazy over the last few weeks, I tend to let things slide when i'm busy.

I've just had 1000 reminder cards printed by Vistaprint
( I'm sending them out to the customers who live in the areas that does'nt get a leaflet) they look brilliant I'll show you one on monday and they only cost £15 :

mike

[Shaun_Ashmore]

Mike do you go out and quote all of your jobs ( I know  upholstery is a must )?

How many cleaning enquiries and also jobs do you aim for out of the 5000 leaflets you send per week?

As you can tell I'm intreged

Shaun

[Ian Gale]

Thanks for the advice Mike.  Its really interesting to hear how other CC market their bussiness. What works for them and of course what does not.

Thanks again Mike.

[eclipse]

just picked up 10000 leaflets from my local printer and i found out that there is one company out there that has on avarage 400000 printed per month for all over the country you know the one i mean "clean all your house for £3.50 sort of thing"
just think how much 400000 leaflets a month cost to have delivered and try and work out how the hell they make any money with the prices they charge

[Shaun_Ashmore]

Watch out for a 1/2 price blitz coming our way soon!

Shaun

[eclipse]

if the leaflet is blue and white with 50% off in 2 stars at the top corners those are the leaflets i am on about it is a company based in leeds

[Londoner]

I know the discussion has wandered off the original question a bit but just for the record.
I live in Pinner (North west London) and I haven't seen a leaflet through my door for literally years!