Think our website is £30odd a month with seo and some stuff I don't understand.
SEO is almost always a con and often gets websites excluded from Google searches completely due to poor practices.
Nowadays Google looks for companies that don't use SEO, that way they get more interest in paid ads. Maintain your website and update it regularly and it will climb on it's own. Also put links on related sites, that helps too.
Load of rubbish
SEO is optimizing a website to appear in google searches.
Given that google rankings are dictated by certain factors, your website must be optimized to match those factors.
They may well be targetting poorly optimised sites to sell adwords to (praying on those whose web seo is poor)
maintain your site and update it regularly and add links you say? so thats well known off site seo techniques then?
OF COURSE your site needs seo if it is to rank, if they is no on site seo how the hell can google rank it, what do they do just rank them at random, its all based on relevancy, it has to be other wise you would search for window cleaner and get porn results or horse breeding or something.
So if you want to rank for window cleaning you better be OPTIMIZING your site to do so.
What you meant to say was dont use black hat seo that could get you banned