Available to buy as a whole, or the business and equipment separately This is a wholly owned family-run business.
Carpet cleaning business from Southampton, covering a 25 mile radius (larger part of Hampshire).
Number 1 on Google for "Carpet Cleaning Southampton" & "Carpet Cleaners Southampton".
10/10 average Checkatrade feedback rating.
We regularly are thought to be a franchise.
This is not the case yet, though we have designed it in such a way that it could be franchised out under the guidance of the right person.
It has all of the plus points of a well developed franchise, except with zero licensing costs as it's a wholly owned unique creation.
www.WOWcarpetcleaning.co.ukHere is a link to download photos which support the listing:
http://www.wowcarpetcleaning.co.uk/forsale.zipMarketing System:USP: Exclusive 25 Step Cleaning Process
The cleaning process is our core USP (unique selling point), which clearly differentiates us from the competition.
This is essential in order to avoid having to compete purely based on price.
It demonstrates to the customer just how well their carpets will be cleaned and looked after.
It also adds significant perceived value to the customer by quantifying the work undertaken.
Quote Materials:Continually developed and refined over the past 2 ½ years by James Rostance (published marketing author).
Visually appealing and very easy to read by customers.
Consumer Guide: A highly refined tri-fold leaflet which educates a customer on what they should look for in a carpet cleaner.
It has proven to be an incredibly effective sales tool through the teaching it does and pre-qualifying us as the ideal choice of cleaner.
2x layout versions. One for download, one for print out.
Quote Pack: Make no mistake, our quote pack is a carefully engineered sales document.
After a tremendous amount of development, quotes can be outputted in seconds thanks to it being a spreadsheet which outputs straight to PDF.
Room dimensions can be inputted in either dimensions (feet), dimensions (metres), total area (feet), total area (metres).
Room dimensions in their input format can be mixed and matched - perfect if dealing with someone over the phone who has mixed measurements.
3x page quote document which re-caps and sells our core selling points.
Clearly and concisely up-sells carpet protection and anti-dust mite.
Customer testimonials and room dimensions on the 3rd page.
Website: Google Number 1: "Carpet Cleaning Southampton" & "Carpet Cleaners Southampton"
A very carefully designed sales website, again, developed and continually refined over a 2 ½ year period.
The website does an extremely effective job of positioning and selling us as 'the' carpet cleaners to choose.
This positions us well ahead of the pack in terms of competition.
Easily editable Wordpress content management system.
Incredibly powerful time-lapse video on the home page which demonstrates the effectiveness of our 25 step cleaning system.
2x distinct product offerings:
1: Full Clean (our full 25 step cleaning process for customers who want quality carpet cleaning)
2: Freshen Up (a scaled-down version of our full service where the numbers stack up, but we are still the more attractive option compared to other '50% off' cleaners)
Online quote request forms - most enquiries come from online.
Our quote request page has been designed in such a way that it performs incredibly well in getting a visitor (number 1 position on Google) to ask for a quote.
Once we have their details and a quote request, they are then sent our sales document / quote pack to seal the deal.
Online Client Management & Booking System: Optimised for desktop, ipad and iphone viewing.
Our client management is linked to our website, so a customer's record is automatically created when they enquire.
All conversation notes can be logged, quotes attached and bookings made.
This is the organisational hub of the company.
Online Account & Book Keeping Service: The client booking system is integrated into the online accounting system.
The accounting system keeps track of who's paid and who hasn't.
Receipts and invoices are inputted simply by photographing them with either the iphone or ipad app.
The system outputs customer invoices, prints or emails them directly.
Full accounts and VAT accounts are able to be outputted for verification by your accountant.
Template Emails and Letters: A series of quote, booking and thank you letters and emails.
Each communication either helps with making the sale or re-inforcing a customer's purchase decision.
Admin time is absolutely minimal, but the personal impression to a customer throughout their experience with WOW is held in very high regard (we know this from customer feedback).
Professionally Written Direct Marketing Pack:Bespoke, direct marketing pack written for us by Drayton Bird - one of the world's greatest (still living) copywriters (Google him).
The letter is specifically for targeting high-end homes. Ideally, from a purchased direct marketing list.
Newsletter: Professionally designed and branded A4 newsletter.
Available for print or PDF delivery.
Easy to follow fill-in-the-blanks monthly content production guide.
Telephone System: Entirely portable and highly configurable, web-based VOIP telephone system.
0800 862 0065
02380 007 123
01962 600 192
01202 835 255
VOIP stands for Voice Over Internet Protocol.
It runs over broadband, and unlike BT - if you move house/sell a business.
Then it's as simple as physically unplugging the telephone and changing some settings in the online control panel.
For example, a landline can ring at the same time as your mobile.
Or it can be configured to ring for a set time on a landline first then the mobile.
Voice messages are emailed to your email inbox.
Cost per month for all the telephone numbers is £8+vat.
Call charges are 9p per minute to any UK mobile, landline 1.25p.
It costs 3p minute to receive calls on the 0800 number.
Health & Safety: Professionally produced Health & Safety and COSHH assessments
Branded, templated method and risk statements for corporate work.
Care Home Carpet Cleaning - Side Business:Specially re-worked entire product offering of WOW Carpet Cleaning.
All materials as mentioned above, re-worked and re-purposed entirely for the benefit of servicing the care home industry.
www.CareHomeCarpetCleaning.co.ukPlease check the website and see for your self how you could leverage it to market and sell your services to care homes.
Large Hampshire based care home cleaned in July, £1,395 two day's work with an assistant. Very happy client.
Debt Collecting Letters: Professionally produced series of debt collecting letters.
Professional Accreditations:NCCA
Woolsafe (1 of only 7 approved cleaners in Hampshire)
Checkatrade (10/10 average feedback rating - 124 reports)
Federation of Small Business
Financials:118 Quote requests from 25th July - 25th Oct
Average 29 per month with zero advertising expenditure (entirely from natural Google listing and Checkatrade)
241 Customers with contact details as of March 2012
Equipment:Mercedes Sprinter Van MWB Hi Top
2003 3.5T with 2 keys. Dual cab seat. MOT
2.2 Diesel engine.
155k FSH, recent private service.
Phoenix 450 Truckmount machine with temp adj, soloution line plus fresh water line, twin 2" vac inlet
Hose reel with two solution hose reels and water filter. 398hours, warranty until mid December 2012.
300ft of 2" vac hose with cool cuffs
300ft of blue fresh water line
300ft of orange rinse line
Mini portable detailer machine
2" Y piece
1.5" wand
1.5" hand tool
3 pre spray bottles
Injection sprayer with 1:4, 1:8, 1:12, 1:16, 1:24, 1:32
Sebo 370 vacuum
Sebo duo
360 air mover
Ramp to put hoses through
2 Prochem buckets
Shelving
Grandi groomer
Carpet rake
Tamping brush
3 tarps
Electric heater in back of van (frost protection)
20l petrol can
Variety of chemicals £600
25l containers for chemical mixed (3)
Funnel
20m rope
3 corner guards
3 slippery floor warning signs
Wow jacket
Sponge
Carpet sliders
Truckmount: £9,000 (£15,000 new, 1 Year Old)
Equipment £3,000 (£5,256 new)
Van £2,000
Number 1 Google Ranking, 10/10 Checkatrade Profile, Woolsafe Accreditation £4,000
Previous customer database / goodwill £2,000
Drayton Bird, high-end customer direct marketing pack £6,000 (Google him, we have the invoice to verify)
Marketing system/materials, Website, Online technologies £8,000
Care Home Carpet Cleaning side-business £3,000
Total: £37,000
Sell for £24,000 Job Lot
Will consider selling the business without the equipment. Offers invited.
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Addition to original post:
The extras we had fitted which is why the truckmount cost was more than the standard list price are:
The machine had a heat diverter which allows you adjust the temperature at the machine, which saves on water (reduces water dumping).
And an extra fresh water solution line which can be used for an in-line sprayer (such as pre-spray which means no need for manual pump up spray bottles)
Plus an extra 2" vac inlet, which totals 2x 2" vac inlets.
Plus a water softener
All fitted at source by Hydramaster.
Accounts have been prepared for Year Ended 30 June 2011.
Our accountant is setting about preparing our accounts.
This from our online accounting system:
Period: 01/07/2011 to 01/07/2012
Total Turnover: £54,234.72