My tuppenceworth:
“Now using new reach and wash...”
Saying “now” makes it sound like it’s a new thing to you, which is slightly negative. Maybe you don’t quite know how to use it properly yet? Maybe you’re still trying it out? Customers like to know you’ve been done big this for ages and are 100% expert.
Also, do customers know or care what method you use? Nope! They just want clean windows.
Also, the phrase “reach and wash” is Ionic’s registered trademark. Fine to use if you have one of their systems (and if you do, I’d use their water man logo somewhere because it does look good). If not, don’t use it. I have heard of occasions where flyers saying “reach and wash” get inadvertently delivered to other window cleaners who do have an Ionics system, and they then report it to ionics. Not worth the hassle, just change the wording.
And lastly, you really need some pictures of you working, so customers can see you being a pro. Now, on this subject, many window cleaners get photos of themselves doing the most awkward, crazy job they have. I think this is so they can say “see what I can do!”. My advice is to avoid that, because customers will respond better to pics of cleaning that look like their own house.
So choose a normal house which is straightforward looking. No crazy angles or cherry pickers, and no commercial buildings. The customer wants to see YOU, so they can decide if you look ropey or not. So any photos should have your smiling, clean-shaven fizog.
