clifford123

  • Posts: 93
do my figures add up???????
« on: November 16, 2005, 04:18:49 pm »
My local free paper well distribute 10000 flyers for total cost of £217.........printing cost for double sided quality leaflets £244....=£461....................expected response rate min 1%=100 enquiries.......i'm a brilliant salesman...lol..so will convert all  of these....will be specialising in oven cleans...average £45 per job at 20 cleans per week....=7.5 weeks to complete...total turnover from campaign less advertising and leaflet costs £4039 which works out at £538 per week approx. Am i missing something????????? ???

*Chris Browne

  • Posts: 863
Re: do my figures add up???????
« Reply #1 on: November 16, 2005, 04:36:07 pm »
yes you forgot to wake up.
tax, ins,staff, materials,petrol,nagging from wife etc..................

chris

clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #2 on: November 16, 2005, 04:54:04 pm »
sorry mate i DID realise that was a gross figure :-*

dustdees

  • Posts: 334
Re: do my figures add up???????
« Reply #3 on: November 16, 2005, 05:20:45 pm »
I reckon you would be wasting you money.I just throw mine in the bin.


regards


Den

Tim Downer

  • Posts: 656
Re: do my figures add up???????
« Reply #4 on: November 16, 2005, 05:24:44 pm »
Not specialising in this field of cleaning, to you guys out there doing oven cleans....just how many people have their ovens cleaned these days?? I was just thinking of your 10000 leaflets and the distribution....My home town has about 40000 people.....and i wouldn't think that many of them would have their ovens cleaned.

Hopefully one of you guys can come up with a figure. Especially as a lot of these posts these days talk about oven cleaning and their franchises etc

Regards

Tim
Tim Downer
Manager

"The difference between Ordinary and Extraordinary.....is that little Extra"

*Chris Browne

  • Posts: 863
Re: do my figures add up???????
« Reply #5 on: November 16, 2005, 06:09:25 pm »
you know tim i was thinking the same earlier, ive been in the cleaning industry for 18 years or so and ive never met anyone whos done oven cleaning or had there oven cleaned by someone else, its probably a lucritive buisness that ive not known about, or maybe i aint not posh enough (dont they clean themselves thesedays?) i,m not belittling the job ,but it would be interesting for someone to tell us if you can earn a good living from it.

chris

allergease

Re: do my figures add up???????
« Reply #6 on: November 16, 2005, 06:16:23 pm »
I sent out 10,000 leaflets with my local paper and got ZERO response (I'm in the mattress cleaning business). The leaflets were professionally designed and looked impressive but still failed to attract any business. (Average uptake on this type of distribution is supposed to be 0.3% - 0.8%)
My local paper is full of Christmas catalogues etc at the moment so I feel that most small, single sheet flyer would either get overlooked or be consigned to the bin with all the other junk mail. Maybe wait until after the January sales leaflets have finished.
I hope that you prove me wrong and this method of marketing works for you.

Conrad

DP

  • Posts: 576
Re: do my figures add up???????
« Reply #7 on: November 16, 2005, 06:20:33 pm »
Cant talk about oven cleaning in particular, however the average conversion rate on leaflets is usually a lot less 0.05 to 0.25 which doesnt even make the bottom figure of AllergEase post, dependant on product, area, content and price.

At the moment we are in the middle of a national junk mail rebellion (as survey reports proclaimed yesterday) which may also affect these figures even further.

Whatever industry, a 1% conversion rate is highly ambitious, unless your giving something away (which could be an idea)  ;)

Just another thought:
I cant imagine any housewife waiting 7.5 weeks to have their oven cleaned once they had made the decision.
Everyone seems normal untill you get to know them!

clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #8 on: November 16, 2005, 06:28:13 pm »
there's only 1 person in my town doing ovencleans as far as i know.....by coincidence he did one of my wife's friends ovens (which she was well pleased with and parted with £45 for 1 and half hrs work)....he told her he was inundated with requests for this service but because he does mainly repairs etc. he turns down most of the work......he told her he was looking for someone to go in with, so i will be giving him a call and will let you know what he has to say...............TO ANYONE THINKING OF BUYING A FRANCHISE SUCH AS OVENCLEAN...DO'NT....there are much cheaper roads to go down ;) ;)

Tim Downer

  • Posts: 656
Re: do my figures add up???????
« Reply #9 on: November 16, 2005, 08:08:39 pm »
Surely in this day and age, these new self cleaning ovens probably are more likely to break before they need a proper clean!! 

We do live in a throw away society and even appliances are built to only last 5 years or so before they get replaced!!

I asked at our office the sales manager of our larger sister company, which sells these appliances to the new build industry and to the public.....He's never been asked if we know of any company that cleans ovens.

I would have thought the "older" generation would more likely be the people to target.

Kind Regards

Tim
Tim Downer
Manager

"The difference between Ordinary and Extraordinary.....is that little Extra"

clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #10 on: November 16, 2005, 10:35:43 pm »
what an eye opener...really did'nt think this would get such a  negetive feedback considering the amount of companies little and large who are making an extremely good living providing this service,,,,,,,,

DP

  • Posts: 576
Re: do my figures add up???????
« Reply #11 on: November 16, 2005, 10:45:05 pm »
That’s because the people who are answering this topic so far don’t actually know anything on the subject by their own admission, what you really need is somebody who is doing it.

However what you asked for was an opinion on your sums, which you got respectfully.

Dustdees.
I thought you got a good response with your own leaflet drop.
Everyone seems normal untill you get to know them!

exoclean

Re: do my figures add up???????
« Reply #12 on: November 17, 2005, 12:29:42 am »
I have found specialised jobs such as oven cleaning or even what I do which is Pressure Washing, the reponse from leaflets is pretty poor. Back in the summer I sent out 10,000 leaflets and I got around 12 responses. 4 of those were complete timewasters who wanted only a quote over the phone.  Try explaining to some people its difficult to give a quote without having a look at the job!

2 wanted the work done but weren't prepared to pay and I got the remaining 6.

Of those 6 I got more additional work as neighbours/friends not wishing to be outdone by the "Jones's" wanted their drives done. I have found the only true way of going forward with something like this is to have 1 to 1 contact with potential clients.

I wish you luck but try offering something else as well as oven cleaning or perhaps look at others that use ovens such as restaurants, cafes, bakers etc etc

Paul

cleaning co

Re: do my figures add up???????
« Reply #13 on: November 17, 2005, 01:50:58 am »
 people people ,thers only one way to get reponce from leaflets and that is through the door on there own and keep doing it through the same door all the time u can do the same street for 3 weeks with little or no responce then on 4 week get 3 jobs its all about putting your message in peoples heads after a while they respond ,mrs jones picks up u leaflet for three weeks quick glance then in the bin 4 week little jonney walks over her carpet in his footie boots  and u hav given up with u leaflets after 3 weeks !!  now were was that leaflet  o well i get the yellow pages out !!!
in the cleaning game u can build up a very nice bizz domestic side  off  leaflets  but u can never stop doing leaflets  just plug away at them u get u rewards
gary

CMS

Re: do my figures add up???????
« Reply #14 on: November 17, 2005, 07:44:13 am »
I have never known anyone to do oven cleaning and have never had our oven cleaned by anyone else - mind you I am not involved in the domestic side of the business at all.

But.........just as a sounding board I asked my wife "If you had a leaflet come through the door about oven cleaning, would you be interested and what would you consider a fair price?"

She said she wouldn't be interested at all and SHE is the one person I know who WOULD pay someone to do something so that she didn't have to do it herself!

Anyway, hasn't anyone heard of drip trays or tin foil?

George-Reid

  • Posts: 264
Re: do my figures add up???????
« Reply #15 on: November 17, 2005, 07:55:51 am »
I think it is assumed that folk are doing well because of the high level of marketing we are seeing from the franchise companies looking for franchiees. I beleive in a large city you may do ok but small city or rural area you would suffer.
Other than the franchisor and say rentokill who do a lot of commercial work who are these people making big money.

CLEANING CO is spot on in both threads in a neich market such as this you have to repeat drop and I would say door knock to get results.

For our bin cleaning we bin strip (leaflet on bin) then leaflet drop then door knock till you have talked to everyone in the street in this way folks who are not in may get 4 to 6 leaflets.

Clifford i know you are excited about new venture but just how many people are making real cash from this area of cleaning, do not kid yourself their are other markets out their.

To answer your question no you figures do not add up.

Sorry about spelling
Cheers
George
Spectrum Advanced Services Ltd
The Specialist In Wheeled Bin Washing
Domestic, Bulk, Commercial & Industrial
Equipment Supply
Environmental Best Practice Green Apple Award Winner
N.E. Scotland

*Chris Browne

  • Posts: 863
Re: do my figures add up???????
« Reply #16 on: November 17, 2005, 08:39:12 am »
what an eye opener...really did'nt think this would get such a  negetive feedback considering the amount of companies little and large who are making an extremely good living providing this service,,,,,,,,

i think you will find that no one is being negative ....just curious

chris

Eureka Ventures

  • Posts: 70
Re: do my figures add up???????
« Reply #17 on: November 17, 2005, 09:26:16 am »
Is there really any safer method than surveying your potential clients, and extrapolating figures from the survey into a Business Plan? If the hunch is so strong, see if it stands up to the test.

Isn't anything else just pi**ing in the wind: it may succeed, but then again...

That's what Fund Managers do with other people's money.

Freddie
A consistently good service

clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #18 on: November 17, 2005, 03:57:04 pm »
all i can say is i have spoken to ian robertson from OVENMASTER in shropshire (not a franchise).........he is doing around 20-25 cleans per week (his choice)....at an average of £45 per job+ add ons such as filters replacement bulbs ect:
most importantly he is not frighened in giving me names a no.s of all the people he has helped start this business i have already spoken to someone in glasgow who is more than happy and very busy........i will certainly be foning most of these people before i part with any cash and decided whether this business is for me.....as i've said before i've been round the houses a few times running my own business and any decision i make will not be taken lightly.................as for the 3% quoted in this thread, it was'nt me that conjoured up this figure, i was as surprised and sceptical as most other people and did'nt beleive it for a minute.....like everone else if this figure was correct i would booking my world cruise for next year and buying the villa in spain that i've always wanted ;D..............so to round off there are many ways to promote your business, so lets here some positive suggestions other than the ones been talked about already.............good luck everone in what ever secter of the business you are in.............cheers........... ;)

*Chris Browne

  • Posts: 863
Re: do my figures add up???????
« Reply #19 on: November 17, 2005, 04:19:54 pm »
i,m getting me brillo pad out now!

chris ;)

Jan K

  • Posts: 665
Re: do my figures add up???????
« Reply #20 on: November 17, 2005, 04:54:38 pm »
easy enough to clean your own oven as long as you don't mind tying up the bath overnight!!
anyone with facebook can add me at this link ...  jan 'minkeedj' kindon  .... if you can be bothered lol

CMS

Re: do my figures add up???????
« Reply #21 on: November 17, 2005, 05:09:43 pm »

all i can say is i have spoken to ian robertson from OVENMASTER in shropshire

I have never known anyone to do oven cleaning and have never had our oven cleaned by anyone else.

And I'm in Shropshire so.........who is this guy and where is he cleaning them?

cleaning co

Re: do my figures add up???????
« Reply #22 on: November 17, 2005, 05:38:30 pm »
just employ another bloke then u can carry them outside and blast them to bits with 3000 psi steamer !!!  ;D

*Chris Browne

  • Posts: 863
Re: do my figures add up???????
« Reply #23 on: November 17, 2005, 07:00:57 pm »
i'll give ya three quid..oh and a brillo pad  ;)

clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #24 on: November 17, 2005, 10:39:55 pm »
mmmmmmmmm''''thinking bout ur offer 3 quid make it 4 u got a deal...u can keep the brillo  8)

Ian Gourlay

  • Posts: 5748
Re: do my figures add up???????
« Reply #25 on: November 17, 2005, 11:28:46 pm »
What I did not say in leaflet drop post we just deliver leaflets for our own services so they do not get mixed in with Loads of Newspaper Leafles


This costs £40 to £50 a thousand  but although not top quality i have the use of a two colour copy printer so technically I save on print costs but thats another subject.


As I  and many others have said a regular !% rate That is one sale for every leaflet dropped is unlikley even if you are cleaning Oven for Free.



So do your sums again

Work out the figures on several results and see if you can still make money.

PS one drop os no guide

However with a New service such as Mattress Cleaning, im not supprised at poor response and would suggest other marketing methods

I think that was covered before

But for Domestic Cleaning,  and Carpets you can make money from leaflet drops

Ovens I would test carefully unless you have deep pockets


clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #26 on: November 17, 2005, 11:57:16 pm »
point taken 8)

Art

  • Posts: 3688
Re: do my figures add up???????
« Reply #27 on: November 18, 2005, 05:48:11 pm »
We do lots of oven cleans with end of tenancy cleans and i'd be more than happy to sub some work out if i could get a reliable , reasonably priced job

REGINA

  • Posts: 34
Re: do my figures add up???????
« Reply #28 on: November 19, 2005, 10:48:47 pm »
Not sure if my info helps but here goes.... I received a business card in the mailbox for oven clean and well quite frankly I never knew such a business existed (I'm from America). So I decided to keep the card - not really sure why. I placed it under a magnet on the fridge and thought one day I might call - get a quote. We lived in military quarters and so the over was not ours - number could prove useful...at the end of the day here it is marching out month, week ...day and guess what? Nope I never called them - I could have paid to have it done, it HAD to be done and what did I do - pulled out the Mr. Muscle oven cleaner!!! Then guess what else. My girlfriend was marching out same day and I went over to see her asked if I could help her she said she hadn't cleaned the oven and I cringed--- she pulled out a can of Mr. Muscle oven cleaner and before you know it - ovens were clean!!!!!!!

I think I still kept the oven cleaner card - not sure why.

P.S. I had my first job a tenant clean - and they wanted the oven cleaned and who was there to help? MR. MUSCLE!!!  :)
Ciao! GINA

clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #29 on: November 20, 2005, 10:08:33 am »
ok then tell me this why do people pay to have their house cleaned, their car valeted, their carpet cleaned, drive power washed even ironing....i could go on and on.......could it be they are busy people and just hav'nt got the time etc:   the oven clean itself is not just a quick scrub with a brillo pad the idea is...is to restore it to showroom condition....the job itself can take up to 3 hours to complete.....anyway at the end of the day i can't see the difference from this service and and all the others provided bt the people on this excellent forum.......AND as i've said before the people i am speaking to are all making a good living from this service, with facts and figures to back it up......................................P.S. I'M NOT GIVING UP TILL I FIND OUT FOR MYSELF >:( >:( >:(     

Ian Gourlay

  • Posts: 5748
Re: do my figures add up???????
« Reply #30 on: November 20, 2005, 09:58:33 pm »
Well done just go for it.

You can always add other services if you need to as you progress

john smith

  • Posts: 59
Re: do my figures add up???????
« Reply #31 on: November 20, 2005, 11:56:25 pm »
i have to say clifford, that i too scoffed at the oven cleaning business about 18 monthas ago, until i bumpwed into a chap on an end of tenancy clean. He proceeded to explain to me that he was earning about a grand per week.......................per van, average job around about £50 and doing 4 cleans a day, he has two vans on the road. he cleans himself, and pays other lad £300 per week.

So it can be done, i have witnesed it first hand, as for marketing with leaflets, you need to look at the bigger picture, this guy covers an area that is about 60 - 70 mile round and advertising in all local rags, also leafleting, radio failed to make money, and 6 monthly direct mail shots to exisiting customers................although he may be taking a grand a week per van, what is he actually putting on the table? if i were in your shoes i would run some dummy ads, flyers etc and then see what response you got, then maybe work out your potential earnings from this.

I have crossrefrenced the infomation i was told with, the chap in shropshire oven master, and "the oven cleaning compnay in surrey, i think it is a viable business, but dont be under any illusions that you will make a business just out of leaflets alone. Making a business will be down to your expertise in marketing.

john smith

  • Posts: 59
Re: do my figures add up???????
« Reply #32 on: November 21, 2005, 12:14:10 am »
ps, i forgot to say, when a professional oven cleaner cleans your oven, it looks brand new, showroom condition, i had them the above chap clean mine, about 1,5 hrs 2 hrs it took, and as tough as carpet cleaning (sweat wise). and have also subbed out work to them on one off cleans, again results are spectacular.
 
don't knock it, i ate mine own words, so will you..............go for it clifford

garyj

Re: do my figures add up???????
« Reply #33 on: November 21, 2005, 12:33:46 am »
I think the problem with oven cleaning is the same as the problem with mattress cleaning. You don't really actually 'see' the results. My oven is a few years old and the inside is not  great, but the sides and hob still look like new when they are cleaned up so don't think about getting the inside done. Also there are oven cleaning kits you can buy now for well under a tenner which come with a bag and chemical, you just paste the solution on and drop the racks into the bag overnight so takes less than an hour.
I'm sure there is a market though, but a 60-70 mile radius is just too far to travel for work, especially if its to clean an oven for £50.00, most carpet cleaners wouldn't travel that for a £150 job.

paul bruce

Re: do my figures add up???????
« Reply #34 on: November 21, 2005, 10:58:22 am »
Clifford the way your going your going to talk yourself out of this soon.
I set up an oven cleaning company two Months ago and have been marketing
heavily and sinking all the earnings into advertising and i expect to do this for a further 4 Months, direct marketing to households has to be ongoing.
It is a growth market and next year Yellow pages are actually listing oven cleaners under their own heading, until now they have shared the domestic cleaning columns.To give the right image make sure you get  a decent sign written van. Out of interest a lot of our business comes from referals,and not having to pay franchise fees means we are more competitive.   
believe in yourself and go for it.

best of luck Paul

clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #35 on: November 21, 2005, 04:38:36 pm »
many thanks ian john and paul for your encouraging posts............when speaking to the chap from ovenmaster i asked him if he leafleted when he started out..................told me he had thousands of leaflets in his garage..........initial work came from local paper advertising and thereafter mostly referals.............anyhoo as i've said before i'm no stranger to starting a business from scratch AND I WILL MAKE A SUCCESS OF THIS ONE (i hope :D)..............thanks again
ps all my name is dave....cliffords my surname...thought there would be loads of dave's on the forum ;D ???

garyj

Re: do my figures add up???????
« Reply #36 on: November 21, 2005, 04:55:36 pm »
Best of luck Dave, I really hope it all works out for you.
And remember the cheapest advertising you can get is referrals and as you know because you've been in business before, you are selling yourself as much as the service.

The Oven Cleaner

  • Posts: 15
Re: do my figures add up???????
« Reply #37 on: November 21, 2005, 05:26:28 pm »
hi Dave

I run an independent oven cleaning business and have tried all types of advertising. Radio and local Papers did not work for me, where as leaflet drops have.

I have learnt the expensive way  :(, but at least i now know what works for me.

Regards
The Oven Cleaner


Re: do my figures add up???????
« Reply #38 on: November 21, 2005, 07:02:20 pm »
I have an oven cleaning business and I leaflet delivering them by hand (normally me pre or post jobs) and pretty good response.  Prospects dont aways like the prices but if they dont want to do the work themselves they have pay.  I have delivered 10,000 leaflets 70 jobs in 3 months, plus calls every week from the  leaflets I delivered 3 months ago.  Plus I advertise weekly on local paper, Yellow Pages etc.   Should get about 3 jobs per 1K as a guide anything higher than that your are going really well.

Mattress Cleaning 10,000 leaflets 2 responses!!!!!

grahamed

  • Posts: 13
Re: do my figures add up???????
« Reply #39 on: November 28, 2005, 02:03:59 pm »
Hi Dave,

Its Ed From Excel Cleaning services Ltd. Give us a call on 0800 389 3675 or look at our websit www.excelovenclean.co.uk

Your  making the right choice by moving into domestic oven cleaning. Gives a call on the freephone number and I`ll tell you about our company and network of independent oven cleaners.

Speak soon

Regards

Ed

grahamed

  • Posts: 13
Re: do my figures add up???????
« Reply #40 on: November 28, 2005, 05:19:24 pm »
Hi! Dave,

looking forward to meeting you on Friday, but not received anything via the website yet. Please resend or call on freephone 0800 389 3675.

Thanks and regards,

Graham

Re: do my figures add up???????
« Reply #41 on: November 29, 2005, 11:02:05 pm »

all i can say is i have spoken to ian robertson from OVENMASTER in shropshire

I have never known anyone to do oven cleaning and have never had our oven cleaned by anyone else.

And I'm in Shropshire so.........who is this guy and where is he cleaning them?
http://www.thebusinessopportunity.co.uk
Arthur

Bizzie Lizzie

  • Posts: 84
Re: do my figures add up???????
« Reply #42 on: November 29, 2005, 11:07:15 pm »
I would pay to have my oven cleaned! looking for someone to do it!
Bizzie Lizzie

clifford123

  • Posts: 93
Re: do my figures add up???????
« Reply #43 on: November 29, 2005, 11:29:00 pm »
hi arthur..............meeting with ovenmaster sometime friday...will let u know how i get on....to bizzie lizzie when i get established i'll come down and clean your oven for free ;D ;D ;D :P

selectservices

  • Posts: 18
Re: do my figures add up???????
« Reply #44 on: December 06, 2005, 12:32:53 am »
people people ,thers only one way to get reponce from leaflets and that is through the door on there own and keep doing it through the same door all the time u can do the same street for 3 weeks with little or no responce then on 4 week get 3 jobs its all about putting your message in peoples heads after a while they respond ,mrs jones picks up u leaflet for three weeks quick glance then in the bin 4 week little jonney walks over her carpet in his footie boots  and u hav given up with u leaflets after 3 weeks !!  now were was that leaflet  o well i get the yellow pages out !!!
in the cleaning game u can build up a very nice bizz domestic side  off  leaflets  but u can never stop doing leaflets  just plug away at them u get u rewards
gary

Gary,

Thanks for that advice, even I have just posted elsewhere about the response of leaflets this month, I am in general house cleaning and had been dropping leaflets in a very organised way street by street, and never going back ! As the months have gone I have got lower responses as I have a less targeted approach.

Following your post I will try going back to some of my better responding areas that I have done previously.

Thanks for the help Gary.


Regards

Cherie

Select Services - Domestic Cleaning

Kelvin

  • Posts: 20
Re: do my figures add up???????
« Reply #45 on: December 27, 2005, 07:45:48 pm »
I own an Oven Cleaning franchise in Gloucestershire (note, Oven Cleaning, not OVENCLEAN!!!!!).  In response to the double subject of this thread, ie oven cleaning and leaflets/advertising, I can only go by my own experiences.  I bought a franchise because I wanted to work for myself but knew nothing about business as I was in the Royal Navy for 28 yrs.  As has been proved, oven cleaning is still a relatively untapped market, certainly in my area so the main thing is to get the name and service out to the public.  Leaflets and massive amounts of newspaper advertising incurring a lot of time and money at the beginning (July 04), now I do very little of either because 1. Leaflets are very time consuming and response/bookings not worth the effort.  2.  Newspaper ads expensive (although response rate better than leaflets) 3. Now I rely on referrals and repeat business that fills my diary every week (in fact worked 12 hrs per day every day in run up to Xmas, already booked first 2 weeks of Jan.  One of the best and cheapest forms of advertising for me are local trade mags and I am also a member of BNI.  If you dont know what that is, do a search as it has been done before.

Anyone considering Mr Muscle, DONT!!!! I have cleaned ovens that have white stains on them and glass doors that have been permanently marked because of it.  Remember, it is not a pleasant job, dirty and hard work, but I do get job satisfaction.  Wont be competing with Richard Branson in the income stakes, but it supplements my navy pension!

Kelvin

dish

  • Posts: 84
Re: do my figures add up???????
« Reply #46 on: December 27, 2005, 11:01:28 pm »
When I started my window cleaning round I got all of my initial customers through targeted leaflet drops ( I picked the houses with windows I wanted to clean).  I literally put my leaflet through the door myself - you even get to meet some customers as they tackle you as you walk to the door.  The rest came from word of mouth.  I also placed flyers in local shop windows.  It is time consuming, but worked well.  If you are targeting domestic customers, it is worth a try.  Don't despair if you don't get an instant response.  Iwould imaging that people will hang on till they have a really grimy oven that they can't stand the idea of cleaning themselves.  Then they'll remember your leaflet.