Hi Dave,
Been a while since we last spoke, hope your well mate.
So, business good then?
As for the course, well if you felt you got value for money then a course worth doing.
But my feeling is this. As a business you have to keep records as you go of what worked and what didn't. You must monitor leaflet drops, telesales campagins, advert returns, customer referrals, cold calling, marketing avenues.
Once you know this you then have a good demographic for what worked and what didn't.
Next you need to monitor your customers.
Average price - too high, too low, cancellations - why?, poor work, moving, cutting back, frequency of cleans. This will now give you the demographic of your customer, where they pay better money, which area has most cancellations etc....
So, now you know what method you have the most success with in terms of getting a new customer and you also have the information of what to expect from them and how to keep them.
Put these together and you have the basis of a sound marketing plan.
I am not saying what I have written is gospel but having 5 vans on the road its helped me grow?
Best wishes mate,
Trev
