I think this is a good idea. Any mag has to have some bias, but if you left the content fairly open then the criteria could be what is of interest, or expressed in a colourfull way. Would I be allowed to write an article about buying one of my franchises?
I'm not having a lot of luck on here and now vince has outed me i'm going to have to come up with some new ideas for conning people 
I think an emag would be good and easier to produce. As always the income stream is a problem.
Just read sanitys post so 10k of mags would cost 5k, so would need £5k per issue.
No problem about articles. Write 'em and they shall read
If they delv too much into the realms of advertisement though, advert rates may have to be applied (to maintin as little bias as possible), so any article should be as neutral as possible (a job for the copywriter) in relation to mentioning particular companies, unless it is specifically relevant to the article. for example, your article would have to be about the advantages of franchising but without showing a bias to any particular company
Do you really think we would need 10k copies? I don't think we would need that many, maybe 1k to start with and increase publication from there.
As for an e-zine...while they are definately easier to produce, I personally like the idea of being able to keep the magazines in binders etc. Nothing like a bit of 'dead' media
Lets say we produce 1000 copies and they all sell ( at a nminal charge of £1 per copy.) This easily covers the costs for the printing and distrobution of the magazine. The advertising (at maybe £100 per quater page? I dunno current rates so I would have to investigate this...) would have to cover the costs for the people producing / editing the magazine. And if it is a quaterly publication, this could be a simple part-time wage.
I don't have a particularly big round, and I have plenty of spare time so I would be glad to help with this project part time.
