Rather naively, I imagined that I was the first person EVER to think of calling a business Pristine Clean, and registered it with Companies House. I've since discovered that the real challenge is to find a cleaning company not called Pristine but even though I operate in the same business and area as similarly named companies, it's just a 'stuck with it' thing. If I were to attempt to challenge a company using the name, on the basis that I've registered it, then they would have a perfectly reasonable counter claim of 'passing off' against me. The upside is, when we make a SPECTACULAR mare's nest out of a job, we can always claim it was the other Pristine that did it
You don't have to be a limited company to be VAT registered, but in my humble opinion, it's much better to be.
Good luck with your new venture
Callum
Funny this was a name I had considered thinking I was quite clever and then on my first business course I made friends with this lady who told me her son had a window cleaning business. Anyway at the end of the course I asked what his business was called as in the future I may have Clients looking for a window cleaner and she said 'PRISTINE CLEAN', he, he, he. I then saw one of your posts and realised it was a popular choice
What I had confirmed on my Business Link course was that as a sole trader or partner, your name is not protected, anyone can copy it and I believe a Ltd Company can copy it, register it with Companies House and then you may be threatened to change it by them. I was told you can copy names, however not recommended if a company running in your area and to check your local Yellow Pages etc. Company House told me that basically if you use anything that is registered in another part of the country, then you want to hope they don't find out about you!
Oh and be careful, a story we were told was back when the film 'Ghostbusters' was all the rage, 3 cleaners put themselves in the 'Yellow Pages' as 'Dustbusters', the problem being they were all in the same area, so if going in 'Yellow Pages' do check firstly that they don't have anything similar going in their next edition