For marketing that is.
Today is the first day of our leaflet campaign for this year.
We will be doing 600K this year. In the past we have done big drops of 100k then had a break. This time we will trying 30-40K each week, every week until mid September. I hope this will make it easier to cope with in the office as well as spreading the cost, about £70K
Our goal is get our last 2 vans out and top up the others. i want this to be our last year of this kind of growth rate, after this we will just maintain the same size each year until I open our second base in a few years time. We are aiming for aprox 1500 new customers this year, we only actually need 1200 on the database to hit the target. That will take our monthly turnover to about £65K
Good start today with 10 new on the board, we want about 12-15 a day to be on target.
Oh and before anyone says 1500 for a spend of £70K is bad that 1500 would be worth £228,000 a year which is actually a very good return.
