Hi Slap Dash
I dont think this is marketing ignorance (hope not as im the sales and marketing manager as Xline).
You say we come on to the market with equipment costing much more than gardiners, but thats not how I look at it, or i presume the many customers of ours who have converted over to us and been pleasantly surprised about the quality of our equipment.
Talking about brushes, if you compare our Evo-Lite 26cm brush with an RRP of £29.95+vat, whereas the gardiner super-lite retails at £27+vat. So we look to be £2.95+vat more expensive. But by the time you add the socket & delivery we work our at £41.94 and the gardiner brush would cost £44.10, so we are over £2 cheaper.
Also regarding marketing, i came on here last night with a specific promo that you cleanitup guys could use, and this would get one of our brushes delivered to your door for £32, so again even more cheaper.
I appreciate im proabably figthing a bt of a losing battle on here trying to convince some of you die-hard gardiner fans that there are other good/better products out there that are worth looking at (at least).
The majority of the feedback i have received about our brushes is that they are easily outlasting the equilavent gardiner brush, so you get more for your money in that respect.
3 or 4 people have called me up from here this morning and bit the bullet and given one of our brushes a shot, so hoping soon you guys will have some independant reviews from people on here to go against.