For domestic i thought just having your own name might make a customer perceive your not going to do a bad job and that you may be cheaper than a business if you get my drift,not that any of this matters when almost certainly the way to get an income in the beginning(if not always) is to knock doors and when they say yes they generally havn`t got a clue who you are. I got a customer this week that approached my signwritten van though and she said,you`ll have to come when my husband is not in as he wont have a window cleaner as he thinks window cleaners are burglars.Havn`t done her windows yet,waiting on a call,but i will and if she has a gang of friends who are after a trustworthy window cleaner then there is potential,very well to do she was and lives 10 miles away,probably thinks she will get them done for ten bob !
Mate of mine set up(200 miles away) and is very busy doing high end properties(and i mean high end),he is going seriously well and has an escort van with "your local window cleaner" on it plus contact numbers and thats all the flyers he uses basically say. I`m only poncing about with websites,flyer artwork etc because i have loads of time due to the lack of customers,hand on heart if i had put as much effort into canvassing i probably wouldn`t be attaching much importance to this type of thing,in fact i am only doing it as it can`t do any harm as i know what gives results,canvass,canvass,canvass.