;)If you try and attract everyone,you will attract no-one.
Try and personalize your flyer, people want to do business with people they know and can trust,which means it is much better to target the same 500 prospects 10 times than 5000 prospects one time, your response rate will increase.
If you have to put out flyers dont forget people listen to the same music station- WIFM radio,thats Whats Innit For Me.Talk about benefits,benefits and more benefits.You don`t have to be Eistein to target 500 mums who might need a little help-they never take the baby seat out of the car these days.
Don`t forget you have to monitor results and if one flyer doesn`t work, don`t give up, keep lists of your target market and target them
Whatever you do (unless your incredibly rich already!)is subscibe to the "I`ve got to tell everybody about my business as soon as I possibly can mentality" it doesn`t work,and gets very expensive.
Coca Cola,MacDonalds and the like have marketing budgets to run fancy ads on T.V and newspaper adverts,yellow page ads etc etc.
I suggest that 99% of businesses in the U.K throw money down the drain they can ill afford on this kind of advertising because they are told by a rep get an advert,build a web site blah de blah,been there done that,got the tee-shirt!
The best form of advert for any business is personal recommendation full stop.Talk to existing customers, they are more than happy to help you build your business if you do good work but you have to ask for their help! I`d rather give a free whatever to a customer who is already spending money with me for a referral than someone looking for a one off cheap shot,trust me you do not want this kind of customer.
Never give incredible discounts to attract customers you are digging a big hole for yourself.You can go bust just sitting at home, why chase your *** for 60,80 hours a week to go bust in 2,3 years?
Old Chinese proverb say:-
Cheap things have no value
Valuable things are not cheap
:-/Rant over
