What is interesting, is that more people are being honest and realistic in these discussions, also interesting, is to look back at postings of 4 years ago and you will find that some are charging 2/3 times what they charged then.
One of the main things people have to realise, is that it takes time, as in every walk of life to get up to a higher level of earnings and while it's great to provide a target, for new starts, they should also understand, IT TAKES A COUPLE OF YEARS AT LEAST to get into the midde ground.
I know one or two, have started off, done some sales / marketing and projected themselves immediately, into the top end..............that is a hell of a gamble and only the really brass necked will get off with this approach, but it can work for some. A very small some!