Hi Bob
I think you already know what I'm going to say
I get a return from referals well in excess of my membership fee, so for me, yes it is cost effective.
I've come across quite a few members who have needed to use the free leagl advice benefit, and they were truly grateful for their membership.
Is there a public awareness of the association? generally speaking I'd have to say no. But the same applies to plumbers, carpenters, drain cleaners, brick layers, plasterers, window cleaners ........................ IMO membership is something that has to be "sold" to the prospect, it helps to instil their confidence in you and could be the deciding factor for them to choose between two equally impressive CCers.
All trades need a voice to be heard at whatever level, and for our industry it's the NCCA. There's no other organisation that can speak solely for us carpet and upholstery cleaners.
By attending the AGM, a member can have their input into the direction of the association.
The reasons for membership go on and on. yes their are negatives which are different for different people. It's not, and never will be, a perfect world. The biggest gripe seems to be that some want the NCCA to be more of a marketing company than a trade association. Perhaps if they were to join and lobbied to have this happen, then they may achieve their goal. The problem then would be that many, like myself, would leave because they want to belong to a trade association and not a marketing organisiation. Different strokes for different folks
Safe and happy cleaning
Ken