Are you offering just a clean.
My prices are what i would call middle of the road but my customers are never just getting a clean.
Included in price are free re-visits to clear any accidents that happen. You could say they are getting a years worth of insurance. My Customers love this and it makes them feel that they are getting a service not just a clean.
Why is £80 an hour not worth it? look at your costs, set up time, moving furniture, travel time and your marketing costs just to get them to phone you. People dont mind paying if you give them that little bit extra.
I put my prices up last year, i do fewer jobs but earn more money. Never quote over phone unless they ask for it. I find that the want over the phone price people are looking for the cheapest but want the earth. Dont mind giving them the earth but they have to pay.
I spent 2 hrs in dentist and they charged me £340 for the service of a root filling.
Why is trying to charge as high as you can a problem if you are offering a service.
Just my thoughts
Neil