You may wonder why, even if you quote a cheaper price than someone is already paying, they don't switch.
The answer is this:
People don't pay for a service, they pay for the person.
A few years ago I collected a house, but the next day realised I had made a mistake and I hadn't actually cleaned the windows. I went back to apologise and give the lady her money back and her reaction was:
"Oh, its ok. I knew you'd made a mistake but I didnt want to make a fuss and we like you so didnt want to risk you not coming back. I know you'd never deliberately rip anyone off, so I honestly didnt mind"
She then not only insisted I keep the money, but also said it was too cheap and put the price up £1 for my honesty.
This is a typical reaction, the work itself isnt that important, its what kind of a person you come across as. Nice, friendly, genuine. Or just there to do a job with no chatting or niceties. Be nice, and your customers will not only be loyal, but will boast about you to their friends.
We sent questionaires to some of our customers a few months back, and one of the questions was "What made you say 'yes' when we asked you?"
Nobody answered "because we needed a window cleaner" they answered "because you were friendly"
So here's my advice to you:
First impressions are everything. Be friendly and respectful, dont be cheeky, and dress so that you look approachable. Its YOU they will pay for, not the service.
Silly
