1/ LOL.
This is not compulsory. No-one is twisting any arms here. Nobody has to do this if they do not want or are scared to do it.
2/ Russ, Steve. This week I've quoted three nice (low soiled) offices. Each quote was requested by nice lady office managers who were more interested in their carpets being dry as soon as possible than anything else.
There was another caller who felt the telephone quote was a bit high (fair enough).
There have been no more 10.00 pm "I am wanting you to wash my carpets tomorrow" type calls. There have been no more "I can put a lot of work your way" calls.
3/ Mike, I understand that your geographical position means that most potential customers are within a couple of miles. if mine were then I may do things differently. As I stated before, a quote can often mean a drive of 12 - 20 miles through heavy traffic; effectively 1 1/2 -2 hours of my precious time. How much is that worth?
4/ Wynne, thanks. Spot on. The chap said "if you can afford to turn down the wrong sort of work, you must be good. I'd much rather have you do the job"
5/ I'm getting the impression here that people are not doing any testing with their web pages. How many are using Google website optimiser or rotating pages to test different approaches. Having this stuff on a page is not brave, it's just one more test.
Summing up, it seems to work for me (assuming people read it in the first place).