Television Advertising/Marketing

« **on:** August 31, 2011, 06:33:51 pm »

Has anyone ever thought about advertising their company services
Etc. on television ?
Perhaps it`s only for and viable for the `big fish`and `major players`
Like possibly the leading franchise operations like Chem-Dry,Rainbow,
ServiceMaster etc .etc.

Each franchisee would in theory `put into the pot`in their allotted area.
They could go nationwide,but I suppose single operators it would`nt be
Viable.
What are members general views and opinions on this ?

Lewis Doubtfire

« **Reply #1 on:** August 31, 2011, 06:43:19 pm »

Deep pockets....

« **Reply #2 on:** August 31, 2011, 07:41:15 pm »

TACCA are aiming towards what you mention....

« **Reply #3 on:** August 31, 2011, 08:27:38 pm »

Deep pockets,,yes,but high profits possibly

?
Colin,who are TCCA Thanks

Lewis Doubtfire

« **Reply #4 on:** August 31, 2011, 08:36:40 pm »

WHO ARE TACCA!!! omg! your so last year!

« **Reply #5 on:** August 31, 2011, 09:16:08 pm »

Quote from: L.Doubtfire - The Blade Runner on August 31, 2011, 08:27:38 pm

Deep pockets,,yes,but high profits possibly ?
Colin,who are TCCA Thanks

Lewis Doubtfire

Ask Derek West... He 'da' man!!!!

« **Reply #6 on:** August 31, 2011, 09:55:54 pm »

Lewis, check here

https://www.facebook.com/#!/groups/168506547806/

and then this should be up soon apparently
www.tacca.co.uk

« **Reply #7 on:** September 01, 2011, 01:07:20 am »

I has been done already by Rug Doctor

Met the CEO in Tescos about two years ago, he told me it was very successful and Rug Doctor Inc had asked him to go to Australia

« **Reply #8 on:** September 01, 2011, 04:23:31 pm »

Am I correct in writing that this TCCA are in direct competition
With the NCCA ?,or are going to be soon ? Or what ?

P.S. Dos`nt look like there`s too many people interested in TV
Nationwide advertising,not that I don`t blame them. :

:

Lewis Doubtfire

« **Reply #9 on:** September 01, 2011, 04:37:40 pm »

You know it would not work . Just be pouring money into a pit

« **Reply #10 on:** September 01, 2011, 04:44:15 pm »

We had a Carpet Cleaning Company who advertised on the Radio recently. I received quite a few phone calls, because it reminded people they needed their carpets cleaned

-

« **Reply #11 on:** September 01, 2011, 05:01:21 pm »

It will work , IF ,,,,,,,,,,,,

1)The ad is a good one , not just a vanity ad .

(for home services the most effective are the ones with a real person ,,,, friendly Derek the cheery cheeky carpet cleaner, like the autoglass ones , or the british gas ones, or the tesco home shopping ones, people need to have trust which is the biggest factor inviting someone into the home.

2) Enough people get on board and stump up the cash to make it viable, there are 86 counties in the UK , and some have said that there are 8-9000 carpet cleaners in the UK which means that each county averages 100 carpet cleaners, I do not believe this I think the figure is nearer 4000, and probably less than 20% would join up . So it would be viable for sure , it is a case of convincing everyone to join up.

« **Reply #12 on:** September 01, 2011, 05:27:16 pm »

I agree with Jason mainly here.Ian is possibly thinking about
Small companies or man operations etc. etc.
It would be for the `major players`like the franchise operations
Like I mentioned in the original post,unless someone could
Put something else forward ?

Lewis Doubtfire

« **Reply #13 on:** September 01, 2011, 10:13:59 pm »

the biggest problem would be getting organisers as most people are busy with there own business
however if 20% of carpet cleaners where in the ncca or another organisation maybe alltech network then it would be possible as costs would be reasonable

« **Reply #14 on:** September 01, 2011, 11:57:46 pm »

Last time i went to a day out at Alltec about three years ago

Robert Saunders was on about forming a Group so powerful to get into places like John Lewis , like chem dry and service master do and get labels on the furniture etc etc did it happen? not that i know off
Taken From Dor to Dor
leaflet distribution fits for some products better than other media. A local Pizza or fast food store, window cleaning, gutter cleaning or new patio company would all benefit just as well from a leaflet as a TV campaign costing much more. Somehow the person receiving the leaflet expects this form when it comes to buying it now - the TV is more for awareness and respect - the actual pick up the phone and call for a pizza is better done with a leaflet through the door.

Good conversation is also still in vogue - and likely to stay so.

« **Reply #15 on:** September 02, 2011, 08:14:22 am »

A generic booklet was an idea I had a while back, one that gave all the information that would educate the public and perhaps gently persuade them to have their carpet cleaned by an experienced C/C.

Perhaps there could be a blank for the Carpet Cleaner to stamp their business details/contact numbers. Then they could deliver them.... Just an idea....

« **Reply #16 on:** September 02, 2011, 08:22:09 am »

Colin

That is part of The Fast track Programe

« **Reply #17 on:** September 02, 2011, 11:52:09 am »

Hi Guys

I don't wish to be too critical of the TV campaign idea but the figures quoted are based on hope rather than experience,

TV advertising is largely generic so many will benefit BUT only a few will be be prepared to pay and this will be prohibitively expensive.

Cheers

Doug

« **Reply #18 on:** September 02, 2011, 01:05:01 pm »

you would be better off doing product placement some thing like a carpet cleaner going in the Queen Vic and doing the carpets to remind people about getting carpets cleaned, how that would filter down to C/Cers is for another idea to brain storm

« **Reply #19 on:** September 02, 2011, 04:27:48 pm »

This is the best idea I've heard on here for ages, go for it.

Or YOU could get YOUR local business an editorial piece in the local paper and flog it to death on your websites, leaflets, sales presentaions etc. And do the same thing when you get a 15min interview slot on your local radio station and then drop into the conversation your web address 2 or three times, record it, put in on your website, your .........

And who knows who's reading local papers and listening to local radio, especially when you have an angle. Watch the news in the morning most of it is FREE ADVERTISING for someone.

Also, this type of self promotion gets around 10 times more response because it's an implied endorsement.

Forget some big national campaign doing your marketing for you, it's a pipe dream. Get out there yourself.

Unfortunately Wynne hasn't got off his arse and done any of the above though yet.

« **Reply #20 on:** September 02, 2011, 04:28:14 pm »

Mark

You are right

I also sell blinds and I say to customers these are similar to the one in the Cafe or somebodies house in such and such a soap. Interestingly people often want the ones they have seen .

« **Reply #21 on:** September 02, 2011, 05:25:27 pm »

Quote from: Ian Gourlay on September 02, 2011, 04:28:14 pm

Mark

You are right

I also sell blinds and I say to customers these are similar to the one in the Cafe or somebodies house in such and such a soap. Interestingly people often want the ones they have seen .

Ian, stop promoting your blind business on here, please speak to the owner of the forum if you wish to advertise.

« **Reply #22 on:** September 02, 2011, 05:28:39 pm »

Quote from: wynne jones on September 02, 2011, 05:25:27 pm

Quote from: Ian Gourlay on September 02, 2011, 04:28:14 pm
Mark

You are right

I also sell blinds and I say to customers these are similar to the one in the Cafe or somebodies house in such and such a soap. Interestingly people often want the ones they have seen .

Ian, stop promoting your blind business on here, please speak to the owner of the forum if you wish to advertise.

« **Reply #23 on:** September 02, 2011, 05:56:33 pm »

Hi Guys

I'm going to turn a blind eye to this

Cheers

Doug

« **Reply #24 on:** September 02, 2011, 06:05:59 pm »

This `thread`has gone off topic.
The opinions of TV nationwide advertising
Has really been luke warm.
The franchise `big wigs`will have considered
It years ago if truth be known,and thought it
A no go area.

Lewis Doubtfire

« **Reply #25 on:** September 02, 2011, 07:22:22 pm »

Quote from: L.Doubtfire - The Blade Runner on September 02, 2011, 06:05:59 pm

This `thread`has gone off topic.
The opinions of TV nationwide advertising
Has really been luke warm.
The franchise `big wigs`will have considered
It years ago if truth be known,and thought it
A no go area.

Lewis Doubtfire

Yes, i agree it should be kept to topic, and not about Ians free advertising.

Andrew

« **Reply #26 on:** September 02, 2011, 07:28:30 pm »

I demand this thread to be locked immediatly

« **Reply #27 on:** September 02, 2011, 09:02:38 pm »

Quote from: Doug Holloway on September 02, 2011, 05:56:33 pm

Hi Guys

I'm going to turn a blind eye to this

Cheers

Doug

Sounds a bit shady to me.

« **Reply #28 on:** September 02, 2011, 09:08:17 pm »

do you get the feeling we are being left in the dark

« **Reply #29 on:** September 02, 2011, 10:05:27 pm »

If this thread keeps going like this it's going send me into a blind fury!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

« **Reply #30 on:** September 02, 2011, 10:46:12 pm »

oh dear god..... :

(shaking head in disaproval....)

Yes, product placement is the way forward. How and who is going to make this happen though?

« **Reply #31 on:** September 02, 2011, 11:51:03 pm »

Problem with tv advertising is simple

No one watches them, most sky + shows and fast forward through them

« **Reply #32 on:** September 03, 2011, 06:41:08 am »

I did`nt know that Dave,if that’s true,advertisers ar`nt receiving
And getting what they are paying for,and yes it is big money.
Somethings wrong somewhere me thinks.

Lewis Doubtfire