[j.v. price ltd]

Hey All

I have just got the ops managers at the price group new vans we managed to get 5 of the limited edition (edition 30) caddy vans

Now want to get them branded up what do you think to this layout from the signwriters

[steven ainger]

Dont you think the " commercial window cleaners " should be a little larger.
My opinion is that your name is very visible, but not what you do .

[j.v. price ltd]

Fair point but we are working on building a brand that people we know what we do, bit like sky, BT and AA

One day we hope people will think PRICE van thats the window cleaners.

Dont you think the " commercial window cleaners " should be a little larger.
My opinion is that your name is very visible, but not what you do .

[PAUL ERITH]

Nice vans see them on your twitter account 

Whats the new tranning courses site about is it the same as impact 43

Paul

[j.v. price ltd]

Thanks

The training is down to the fact we have to do a lot of in house training and to a HSE recognised standard so have decided to have a full time trainer!!

We will be offering

Manual Handling
First Aid
IPAF
Self Rescue
Harness
 

[steven ainger]

One day we hope people will think PRICE van thats the window cleaners.

Dont you think the " commercial window cleaners " should be a little larger.
My opinion is that your name is very visible, but not what you do .

I like the look of your vans & the idea of a brand name, but,
Like you say " one day " untill that day, i think what you do should be more visible.
Just my opinion 

[Window Washers]

I normally like your branding Charlie, was the designer having a bad day ?

Nice van just not the sign writing for me looks dull sorry

[Spruce]

I normally like your branding Charlie, was the designer having a bad day ?

Nice van just not the sign writing for me looks dull sorry

I also agree.

The first thing I saw was PRICE and my first thought was MONEY. When you talk "price" it's all about money - nothing related to services.

In my limited experience with Bosch and their 'anchor' (this is what the Germans call it) were linked together for years before they could remove the Bosch name and the 'anchor' said it all. That 'anchor' was very cherished and had to follow the exact measurements. Any resizing had to be approved and had to be done so its perspective wasn't distorted (just a small image of the original).

Shell is another example. 50 years ago their name was written onto the shell symbol and it has taken 50 years of global recognition and awareness to just show the symbol without the name.

Nike has taken more than 40 years to get rid of Nike and just leave their logo tick.

BT had their 'trumpet man'. Remove the BT and everyone in the UK would immediately recognise the business by the symbol alone.

In each example the name was linked to a logo and only once that name got universal recognition did the owners dare drop the name, leaving the symbol.

Every WFP window cleaner knows the name Ionics by their Reach and Wash logo. Take the name away and you still have a recognised company name with just the Logo. Its the logo that does the work, not the name.

The name JV Price Ltd isn't linked to anything. Take the name away and you have nothing.

[Dani J]

I normally like your branding Charlie, was the designer having a bad day ?

Nice van just not the sign writing for me looks dull sorry

I also agree.

The first thing I saw was PRICE and my first thought was MONEY. When you talk "price" it's all about money - nothing related to services.

In my limited experience with Bosch and their 'anchor' (this is what the Germans call it) were linked together for years before they could remove the Bosch name and the 'anchor' said it all. That 'anchor' was very cherished and had to follow the exact measurements. Any resizing had to be approved and had to be done so its perspective wasn't distorted (just a small image of the original).

Shell is another example. 50 years ago their name was written onto the shell symbol and it has taken 50 years of global recognition and awareness to just show the symbol without the name.

Nike has taken more than 40 years to get rid of Nike and just leave their logo tick.

BT had their 'trumpet man'. Remove the BT and everyone in the UK would immediately recognise the business by the symbol alone.

In each example the name was linked to a logo and only once that name got universal recognition did the owners dare drop the name, leaving the symbol.

Every WFP window cleaner knows the name Ionics by their Reach and Wash logo. Take the name away and you still have a recognised company name with just the Logo. Its the logo that does the work, not the name.

The name JV Price Ltd isn't linked to anything. Take the name away and you have nothing.

interesting comment Spruce.

[PurefectWindowCleaning]

I also think it looks pants mate.

If I just got 5 new vans, and was branding them up, i'd want them looking the mutts nuts not black, plain and boring.

 

[j.v. price ltd]

Ian

Thanks for the feedback good or bad its feed back and that's what I'm looking for!

I normally like your branding Charlie, was the designer having a bad day ?

Nice van just not the sign writing for me looks dull sorry

[j.v. price ltd]

Spruce

Some vaid points but also many of brands based around a Family name.

Pretty sure the name J.V. Price Ltd is linked to window cleaning and moving on from the The Price Group.

[j.v. price ltd]

Noted, think the guy was trying to keep it in line with the style of the van

I also think it looks pants mate.

If I just got 5 new vans, and was branding them up, i'd want them looking the mutts nuts not black, plain and boring.

 

[Gav Camm lammy 283]

charlie dont listen to most on here m8
one van men yeah they know dont they 

[j.v. price ltd]

Hey

I'm not always right and each to there own I put things on here to get feedback from a range of people, constructive criticism I will take from anyone as it has helpped me get to where I am, on the flip side all the teachers that told me I would end up as a window cleaner also got me to where I am ha ha!!!

charlie dont listen to most on here m8
one van men yeah they know dont they 

[PurefectWindowCleaning]

charlie dont listen to most on here m8
one van men yeah they know dont they 

So what your trying to say is that were wrong in our opinions that the branding is poor?

[Spruce]

Spruce

Some vaid points but also many of brands based around a Family name.

Pretty sure the name J.V. Price Ltd is linked to window cleaning and moving on from the The Price Group.

Of course, eg. Robert Bosch was the founder of Bosch. I was once told what the Bosch anchor symbolised but I can't remember now. Who cares. When I see that logo, my mind is already drawn to this large company (9th biggest in the world 20 years ago) that produces intricate electronics for modern vehicles, power tools and accessories, household white goods plus major electronics components for the communications industries.

I personally like the logo you have on your website with the crane symbol extending from the V, but you need to find some way of including cleaning in this logo - at the moment that looks as though you are selling cranes. But I also understand what you are trying to achieve with just using the PRICE name.

The marketing guys will tell you a picture is worth a thousand words. You want the name PRICE to be synonymous with specialist cleaning but there isn't any picture to start the thought process - in my mind anyway.

[Spruce]

charlie dont listen to most on here m8
one van men yeah they know dont they 

Unfortunately there are many who can slag something off but who don't offer any constructive reasons why they feel this or that way.

Opinions are made within a few seconds, some positive and some negative, but adding detail as to why they feel the way they do usually isn't included as this requires another skill level.

In a way it reminds me of Formula 1 drivers; they can all race, but there aren't many who are skilled enough to be able to drive a car and then report back on handling characteristics and add constructive input to the technicians on how to improve their car's performance.

[AuRavelling79]

If you are incredibly well known locally then your name may mean something locally. But...

Morrisons Supermarkets - down here in Bristol and much of the South it was an unknown name until one went up at Cribbs Causeway. Ooop North everyone knew it.

As mentioned above unless you are incredibly well known in the area you operate then what you do should be way bigger than who you are. Otherwise it's just an ego trip.

When I sold office equipment we had a company name and we sold IBM, Olivetti and Canon office equipment - IBM and Canon were/are huge worldwide names. Olivetti was very well known in word processing/typewriters and computing - not so much now.

Our van fleet (three - LoL) had IBM, Canon and Olivetti writ large; what we did (office equipment, supplies and service) writ large and our company name pretty small. Phone number largest of all.

Now on my massive fleet of two vans my name and window cleaning are the same size and in my local rag when I advertise - "Window Cleaning" and "Phone number" is huge - my name is small.

[j.v. price ltd]

All valid points

It worked for Virgin, Murphy, Toni&Guy and Johnson & Johnson

If they can do it I will one day

Spruce

Some vaid points but also many of brands based around a Family name.

Pretty sure the name J.V. Price Ltd is linked to window cleaning and moving on from the The Price Group.

Of course, eg. Robert Bosch was the founder of Bosch. I was once told what the Bosch anchor symbolised but I can't remember now. Who cares. When I see that logo, my mind is already drawn to this large company (9th biggest in the world 20 years ago) that produces intricate electronics for modern vehicles, power tools and accessories, household white goods plus major electronics components for the communications industries.

I personally like the logo you have on your website with the crane symbol extending from the V, but you need to find some way of including cleaning in this logo - at the moment that looks as though you are selling cranes. But I also understand what you are trying to achieve with just using the PRICE name.

The marketing guys will tell you a picture is worth a thousand words. You want the name PRICE to be synonymous with specialist cleaning but there isn't any picture to start the thought process - in my mind anyway.

[Spruce]

Gold,

Good points, especially with the Morrisons supermarket example.

Up north I don't know who J V Price Ltd is TBH.

If a company like this want to become a UK household name, then they need to employ the services of a large marketing organisation. The services of the local van sign writer are not good enough for this.

We have a local sign writer for van decals. Tell him what you want and he is ok. But he hasn't a clue when it comes to lettering, its too small and not bold enough to be seen clearly - there isn't any impact with anything he does, and that's the most important when it comes to advertising on the side/back of a van. It's your advertising board.

The signage on Price's new vans need to be their advertising board. My eye's are drawn to the name price and my brain is locked into that. The van would have passed and I wouldn't have seen the services they offer underneath.

But then again, I'm not their target market and it shouldn't matter to them if I know who they are or not. But it does matter that they are well known in their market area.

[Dean Taberner]

I think they look great mate,

Off subject,

I have handed out endless fines in stoke on trent for people urinating in the street,

I do actively encourage it in other area's though, especially in nottingham. 

Dean.

[j.v. price ltd]

I don't want to have my company as a household name I want it to be know to companies that require the services we offer.

We don't clean houses only commercial and large commercial at that, the vans are a very small part of our marketing stratergy, most of my customers would not place work through us from seing the van on the M1.

The thread was more based around the look of the van than the markerting protential

I think you might be in the wrong game, if I need a marketing manager in the near future with a knowledge of window cleaning, I think I might have found the man

Gold,

Good points, especially with the Morrisons supermarket example.

Up north I don't know who J V Price Ltd is TBH.

If a company like this want to become a UK household name, then they need to employ the services of a large marketing organisation. The services of the local van sign writer are not good enough for this.

We have a local sign writer for van decals. Tell him what you want and he is ok. But he hasn't a clue when it comes to lettering, its too small and not bold enough to be seen clearly - there isn't any impact with anything he does, and that's the most important when it comes to advertising on the side/back of a van. It's your advertising board.

The signage on Price's new vans need to be their advertising board. My eye's are drawn to the name price and my brain is locked into that. The van would have passed and I wouldn't have seen the services they offer underneath.

[gewindows]

Looks good, I like it. And thats from the number one web designer on CIU!

You should be proud Charlie, dont listen to these numpties, they only brush glass 

[KS Cleaning]

charlie dont listen to most on here m8
one van men yeah they know dont they 

If he didn't want to listen he wouldn't have asked surely ???And a didn't know you had to have more than 1 van to give an opinion

[richywilts]

whats wrong with the logo in your profile charlie

how about getting the van wrapped with london skyscrapers etc in view or pics of your guys in a cradle surely that will let people know what you do

[j.v. price ltd]

Hi

Nothing fella I just think he was trying to keep the logo,s in line with the style of the van, all our vans (20+) have the logo in my profile.

I don't like to spend a lot on the sign writing as I don't think it brings in a lot of business but I do like them all branded.

In the early days of wraps I had a van done and when the girls in the office took sales enquiries and asked how did you hear about us never from the vans!!

That said a lot come from our lorries guess its the fact of them working on buildings next door or the wow factor.

Guess I have a dream to be the Stobart of window cleaning!

whats wrong with the logo in your profile charlie

how about getting the van wrapped with london skyscrapers etc in view or pics of your guys in a cradle surely that will let people know what you do

[Window Washers]

Ian

Thanks for the feedback good or bad its feed back and that's what I'm looking for!

I normally like your branding Charlie, was the designer having a bad day ?

Nice van just not the sign writing for me looks dull sorry

Great Reply Charlie 

[j.v. price ltd]

Have the perfect picture though

whats wrong with the logo in your profile charlie

how about getting the van wrapped with london skyscrapers etc in view or pics of your guys in a cradle surely that will let people know what you do

[PAUL ERITH]

Hi

Nothing fella I just think he was trying to keep the logo,s in line with the style of the van, all our vans (20+) have the logo in my profile.

I don't like to spend a lot on the sign writing as I don't think it brings in a lot of business but I do like them all branded.

In the early days of wraps I had a van done and when the girls in the office took sales enquiries and asked how did you hear about us never from the vans!!

That said a lot come from our lorries guess its the fact of them working on buildings next door or the wow factor.

Guess I have a dream to be the Stobart of window cleaning!

whats wrong with the logo in your profile charlie

how about getting the van wrapped with london skyscrapers etc in view or pics of your guys in a cradle surely that will let people know what you do

I would imagine the stobart lorry design cost thousands if not tens of thousands

[richywilts]

Have the perfect picture though

whats wrong with the logo in your profile charlie

how about getting the van wrapped with london skyscrapers etc in view or pics of your guys in a cradle surely that will let people know what you do

BET THATS JUST ON THE GROUND FLOOR SO YOU COULD PRETEND UR HAPPY TO GET IN THE CRADLES!!

[robbo333]

Hey All

I have just got the ops managers at the price group new vans we managed to get 5 of the limited edition (edition 30) caddy vans

Now want to get them branded up what do you think to this layout from the signwriters

Fundamentally you've done a brilliant job of sticking 'price' on your van. Other than that..not much!

[j.v. price ltd]

MR Wright was not interested but Mr Half is in ha ha

Hey

I'm not always right and each to there own I put things on here to get feedback from a range of people, constructive criticism I will take from anyone as it has helpped me get to where I am, on the flip side all the teachers that told me I would end up as a window cleaner also got me to where I am ha ha!!!

charlie dont listen to most on here m8
one van men yeah they know dont they 

Great attitude.  Some build their businesses and let their egos take over.  Others retain some genuine humility and know where they came from.  Very refreshing IMHO.  All opinions have some value.
Now I'm going to have to use some imagination here as I've always been a sole trader.  I was told that it's best to have "what you do" prominent.  Name a bit less prominent.  Easy to remember contact details easily visible too.  However, that's for a sole trader who will probably receive enquiries as he goes around.  As a larger company, I'm assuming that most of your work comes from responses to ads and by telesales/other marketing - in which case the brand name probably becomes more important than the other stuff.  Also, you are fortunate to have a name that can be marketed reasonably well (have you ever considered offering a small percentage of your business to a Mr Wright   ) ?
IMHO there's nothing wrong with keeping it simple if you aren't using your van as an ad for contact to be made.