jp i wouldnt spend that 500 quid on marketing,
the way i pick up new customers is by getting a friend to come out with me and whilst i'm cleaning my regular custys house he goes and canvass's the surrounding houses, he asks them if they want a windy and if they are interested he comes back to me and when i've finished the house im cleaning i go round to meet the custy nine times out of ten they accept my price and i clean the windows there and then, no driving about giving quotes, i meet the custy first, clean them there and then and they fit perfectly into my round, mosts days when we have done this i've done more first cleans for new custys than regulars
i then give the first clean price to my friend/canvasser, he is laughing thinking easy money and i'm happy because i've got a new custy and i have paid nothing up front.
anyone not in gets a leaflet and i also pick up custys from them.
recently i've been overwhelmed with work but hey rather be overworked than underpaid!