got this from a site about these types of cleaners:
4. The fourth is the matrix structure that active-colloids form in the working environment. It helps to suspend and stabilize any types of emulsions, thus preventing the sedimentation of suspended materials. In the cleaning application it helps to prevent the redeposition of soil back on the cleaning surface. Since the colloids simply penetrate into soil and stir things up, their design is like no other cleaner and will continue to work as long as there is moisture to work with.
5. The fifth is the porosity of active colloid particles which trap/absorb the particles suspended in media and hold them and render them inert.
All of these factors plus many others make our technology unique and extremely successful. They are utilized in a variety modern day applications as a cleaner, remediation agent, scouring agent, degreaser, laundry washing detergent, aircraft cleaner, pesticide dispenser, oil spills cleaner, deodorizer, and much more.