Hot Potato this pricing lark !
Another consideration of course is your own cost of overheads and living.
We try to be fair and do a good job for our customers. Sometimes the jobs that only take 1/2 hr pay a better hourly rate than thos that take 2 hours, (confused yet)?
e.g. one job we do can be done well in about 1/2 hr and we charge £12.50 i.e. £25 per hr whereas another takes approx 2 hours, (dirty bug**rs) and pays equivalent of £17.50 per hr.
Still not likely to become a tax exile
Boss of another local cleaning company drives well smart M5 Beemer and has own holiday home in Portugal