I think he will lend the money to you and then you give it him back, twice. To some he is a master salesman to others it is a big scam. From what I have seen it all seems to be common sense with an awful lot of (annoying) nerve and a smidgin of cynicism. ( so awfully not british, dont you know)
(pst But ifyou really need to know he has a website with his name on it .com)