The arguments about pricing and what, or who does a better job will never go away and in reality makes for a lively forum.
Mark,
When I and started in this business around 1983, my pricing resulted in earning around 10 pounds/hour, which increased to double that figure, by 1993 and gradually increased to around thirty three pounds/hour, a decade later.
Throughout, I've priced domestic work on a per job basis, as every one is different and no two houses are the same.
Commercial work I've always priced by the square foot.
Although I did all the training and marketing, I admit to not vacuuming the majority of domestic jobs and only selling protection when I knew the customer would genuinely benefit. This obviously results in spending much less time on the job, which might upset the purists, but over the years I've thrived on referrals and always achieved a high standard, through, experience, experimentation, getting the best out of tools, modifying manto get a better performance.
My approach was always based on building a strong client base and the fact that I.ve had no advertising for around two years, but am experiencing a very busy January proves something.
I would love to walk away from this business, as my back is truly wrecked and I have other interests to keep me busy.
rob m