THIS IS YOUR NEW BEST FRIEND!!!!!
Use yell.com to search for target market sectors like nurseries, doctors surgeries, schools etc. Dealing with one type of target like schools all at once helps you adjust to the specific needs and characteristics of that type of customer. By the time you've phoned 10 or 15 of them you'll notice you're having very similar conversations with all of them
Ring them up, nice and confident sounding (even if you're bricking it
) no messing about.... tell them your name and what you do, and offer a FREE DEMO.
Very few will go for the free demo, they just stumble over themselves with excuses, but that's OK because before they hang up you ask if you can pop something in the post to them, and ask who is the best person to address it to. Most will give you the name to get you off the phone, some will just flatly refuse but hey ho that's how it works.
Remember to make a note of each call, what the response was (no good pestering a rejection) and any further action needed such as post letter/flyer to them or call back next month.
Before you know it, you've built yourself a list
You can keep working on your lists, use the phone to get more details and then put mailshots in the post once you have the decision maker's name.
No good addressing to "the manager" or "whoever does the cleaning", it'll just get binned.
I guarantee if you make 100 calls you'll get a couple of jobs. Try it
P.S. I use microsoft excel to create and manage my lists, very simple
