Guys
the question should be can you get the price you want day in day out and can you repeat the process that brings these jobs in. Shaun said a guy he knows got a job £15k, fantastic but its being able to repeat this.
Marketing should be like a well oiled machine you put your money in and you get the return every time.
I have always looked for a marketing system that i can control. if i invest £100 i want to know my return and be able to just keep doing it. this way you know that you can up the stake money and get a guaranteed return.
I have tried lots of offers and positions in the market and its been very interesting doing it and i am starting to get a feel for the market only just now.
For example, The pink flyiers, spent time and money followed what other did and in my area it did not work. but i would say that it has it place in the right areas. I think that in the UK there are areas that have a micro economy. Cambridge is one. I hear guys on here say stuff that's just does not match with my experiences. but i now am starting to believe some of it.
repeatable marketing systems are where i put my faith.
its my view that getting my diary full each week and then putting up my prices is the way forwards for me. putting that marketing horse before the cart. control is everything.
does it cost more marketing to find that £200 customer or can you spend less finding four £50 customers?
BTW steve when i said SEO is dead i ment for local marketing.
Respect
Ian Harper