Neil, would you be happy with a 4% return from a leaflet drop?
Without doubt yes, but....
If 50 people have search for carpet cleaning that must mean 50 people are seriously interested in getting their carpets cleaned.
This is different to leaflets whereby only those 1,2,3,4 people in a hundred who receive a leaflet have carpets or need it doing.
So as it stands I'd love to know what didn't do it for the 48 visitors. This of course is in it's basic form because of the 50 some of those will be marketing companies etc