without needing to increase prices.
There's something in that simple statement that doesn't sit comfortably....
I suppose it all depends on your idea of cream work. My best paying, easiest and most reliable work is very run of the mill, averagely priced housing estate stuff. Pull up clean 4/5/6 in an hour with the 22’ no reeling in or moving the van, no ladders or steps to access awkward windows. They’ve all paid by the end of the day, or the end of the week. If a couple cancel it’s no major effect on your daily takings.
If you keep putting your prices up, you price yourself out of that work, it stops being compact, and stops being as efficient and profitable.
I would prefer 3-4 £15ish jobs to 1 £50-60, assuming your hourly rate is equal. If you lose a £15 job it’s easily replaced there’s thousands being built every year, whereas the £50-60 and up are fewer and further between, they leave a bigger gap in your rounds. And in my experience the £15er’s get what they’re given no fuss no messing around, whereas the £50-60ers seem to always think they’re a special case and want time slots and ‘can you just’ and the cheques in the post, but that might be more of a generational thing as the larger properties are more typically owned by older folk.
I guess I’m saying my cream would be 600 new build 2/3/4 beds with good access all in a row 4hrs a day @ £75 an hour, that’d do.
