TBH i do most of my looking on line, late in the evening. Anyone that has a website WILL get my custom. I dont mind if they dont have online ordering facilities, i can send an email of what i want, or phone them during a quite spell during the day if i need to make an order.
I know Varitech are good from recommendations but i reckon they do lose out for the very fact they dont have a website with their products on. Take gardiners website, its not the best designed, but it has everything there.. products with pics, prices, delivery prices, info on the products..
Of course price and delivery prices determine where i buy from, but i would pay a little bit more from companies that have a great reputation.