Hi Eddie
What type of offer did you have?
what was your USP.
What reason did you give a prospect to call you?
Find out what works and then use that. education, learn from other that have had better luck. there will be someone in a worse position than yourself and making more money.
Yellow page reps are just that media space sales people they know nothing about what makes you and your business unique because thats what you and it are, unique. and only you can tell that story to you prospects.
Send me your email and i'll send you a copy of my new yell advert. I am going to spend 5k with them and i would spend more if i could get another van on the road before they go to print.
Why did you go under surname? all you need to do is open bank account in say "a1 Best clean"
prospect dont care who you are, thay care about whats in it for them. thats where the offer comes in.
take a look at your local yell under carpet cleaners and just see if you had got under 1st best clean say with a offer where you would be, and how much happer you would be now.
dont ever let reps tell you what you can do, push them and do business on your terms. it works for me.
I tell them as soon as they walk in to shut up, and then i instruct them what i want.
What could they posable teach me? every coment that i have ever heard about them is bad, so why listern.
You should have posted first, before placing your advert. I am sure you would have had lots of help. your not on your own thats what these forums are about.
The problem that you now have is not the money it cost for the advert, its the lost business that will really P*** you off.
How about to make up for this lost business you start to look for new ways to market your business. there is an old saying "that its better to have a 100 ways to find a customer than just one way to find 100".
Lots of great information products out in the market place. the best way is to find one thats being used in a differant service and then change the ideas for carpet cleaning, as this will cause you to approach prospects from a differant angle. where do you think buy one room get one free comes from. from retail.
ideas are everywhere.
you could just get a differant phone code (remote call forwarding) area and start to drop leaflets in this area. then you will be laying the ground for extra van. and next time yell come nocking you will be able to go into two books.
I could go on, but i'll shut up now
Respectfully.........Ian Harper
