Ian,
Fast Tracking includes the use of leaflets & YP, its what they are and how you use them, thats the key. Dont get the idea that operators signed up to Fast Track, only do Fast Track strategies. In my case and Im sure most others, the Fast Track material is just one marketing tool of many. We dont go tunnel visioned, down a one way street, theres far too much info out there for that. Its all about picking the bones out of this and that - like the new manual by Chris Thurlow, got yours yet?
Dave.
