Re: Worst Week in 16 years
« Reply #20 on: April 22, 2007, 04:54:30 pm »
£800 is a realistic figure for the printing  and 'reliable' solus distribution of 20,000 leaflets per month in south west england,FACT,  if you find reliable distribution for those quantities, i would suggest that you cant, but you can try  :-).
Mike £800.00 per month, i believe, of course i may be wrong, but i doubt it, is not within the means of young Matt, if as you say he gains the required response from his drops then fine, but, what if he doesn't, living and trading in his part of the world for the past 15 years, i already know he won't. OF COURSE , NOTHING VENTURED , NOTHING GAINED i hear you cry, Mike you always are very off the cuff on these forums, thats fine for you, you are established and very very good at what you do, for some £800 goes a long way to keeping their life in order, if you had no response or very little from 2 mail drops you would not have to worry so much, your experience, savvy, and previous customer base would see you through, i would suggest it is not quite the same situation for matt and others on this forum, who sit back in wonder as to how you do it, as you well know mike it aint just your leaflet drops that make you a success story, or at least i hope not, otherwise life would be far to easy wouldn't it!
Matt homenclean has given you some good advice in one of his previous posts, i would echo that, as far as my profile being hidden, thats not correct, its just not filled out, like so many others on these boards, i have nothing to lose if you dont listen to my advice, so i really dont care if you do or dont, but i can tell you, IT IS GOOD ADVICE, if you choose to take it so be it, if not, well then all i can say is good luck. As an experiment if youve got a credit card book your first 20,000 drop on monday with another 20,000 to follow, you have to pay for them up front you know, and if they dont work your money is gone, for good, come back here afterwards and tell us all how well your mail shots have done, i am very confident you will be licking your wounds after the first 20,000 begging for advice on how to stop the contract for the next 20,000 going out, or maybe you should wait another month til the sun shines every day, or maybe 2 months so it really is summer, or how about christmas, thats supposed to be a great time of year to leaflet....NOT ANY MORE IT ISNT, these are all things you must find out, can you afford to chuck £1600 down the drain on some guy called mikes say so, if you are you shouldn't be in business. What works for one doesnt work for others, if it did, this carpet & upholstery cleaning game would be far to easy and we would all have work coming out of our ears and be millionares, we are not, thats a fact too.Anyway whatever you decide to do, good luck mate, at the end of the day you have to decide the right way to go. see you around!

chrisg

Re: Worst Week in 16 years
« Reply #21 on: April 22, 2007, 05:14:38 pm »
your in a frachise arent you, lol. you got a chip about somthing.

Mike Halliday

  • Posts: 11581
Re: Worst Week in 16 years
« Reply #22 on: April 22, 2007, 05:29:06 pm »
Jimmy, you might be right, i am a bit flippant with my comments but I believe what i write. I have done leaflets for a long time and I know how many new customers they bring in, this is new customers so this has nothing to do with how long I've been established or  anything I do,  its purely a response from a leaflet. this leaflet could have come from me or a person who had been in business 1 week,  it is the leaflet that is creating work not the person sending it.

My leafleting is more successful than most because I have a good distributor and I have a compound effect from all the leafleting I've done over the years. But even a new starter can get a good result if he does enough leaflets and get them reliably delivered.

but as I'm sure you think, this is easy for me too say, I ain't skint ;)


Mike

ps If anyone wants to ignore my advice or take it that's fine,..... but in the end if you don't want peoples advise or opinions then don't ask for it (or post on these forums).
Mike Halliday.  www.henryhalliday.co.uk

Neil Grainger

  • Posts: 1273
Re: Worst Week in 16 years
« Reply #23 on: April 22, 2007, 05:34:38 pm »
Here here Mike

chrisg

Re: Worst Week in 16 years
« Reply #24 on: April 22, 2007, 05:41:20 pm »
Its good advice Mike at least you give it, Jimmy seems to critise advice but dont give any out himself.

It need not be a gamble, the only gamble is weather they actully go through letter boxs, if you can be sure they will- it'll work. Oh one other thing, charge enough to cover costs, this is not for the cheapo's!

steve k

Re: Worst Week in 16 years
« Reply #25 on: April 22, 2007, 05:51:23 pm »
Mike...1% return on enquiries is normal isn`t it?
Whether you turn these into paying jobs is another thing...then again...I can put out 1000 leaflets a day and I never get 10 enquiries a day... ??? You may have something there if you are talking about an immediate response but maybe over the next month or so...1% may be realistic...I hope... ;D

Matt Lindus

Re: Worst Week in 16 years
« Reply #26 on: April 22, 2007, 05:54:39 pm »
Yes I agree, in this business you advertise and spend on like a major national company to keep a one man band fairly busy (£1000.00+ per month)

Some people forget that this is a very struggling industry, its certainly not like pluming where by you whisper your occupation in a pub and you have people queuing at your door.

stevegunn

Re: Worst Week in 16 years
« Reply #27 on: April 22, 2007, 05:56:24 pm »
I followed Mike's advice about leafleting don't put out as many as him only 2000 a week and get great results.Some customers hang onto the leaflets or have had two/ three leaflets over a 4-5 month period then they ring.

Responses vary leaflets put out last week might not bring results until 3 or 4 weeks.I've had customers ring me from leaflets that were delivered in November with the special January offers on.

chrisg

Re: Worst Week in 16 years
« Reply #28 on: April 22, 2007, 05:59:24 pm »
no, 1 or 2 per thousand is realistic.

stevegunn

Re: Worst Week in 16 years
« Reply #29 on: April 22, 2007, 06:05:39 pm »
On the subject of leaflets what is best good quality leaflets or cheap leaflets?


prodry

Re: Worst Week in 16 years
« Reply #30 on: April 22, 2007, 06:20:07 pm »
My brother runs a marketing company doing work for medium sized companies. He does the following prices. He will have his own website live in about a week.

Full colour glossy on both sides. 135gm or 250gm paper the same price. 135gm is better for leaflets as it bends well with having to crease it.

A5   135 or 250gm   10,000   £169
A6   135 or 250gm   10,000   £98
A4   135 or 250gm   10,000   £269

prices are for design, print and delivery. No Vat.

His artwork is superb and I have had my latest batch from him and they look the dogs.

Let me know if anyone interested.

Robert Watson

  • Posts: 1058
The Kitchen Door Centre

Matt Lindus

Re: Worst Week in 16 years
« Reply #32 on: April 22, 2007, 06:34:25 pm »
no, 1 or 2 per thousand is realistic.

Yes your almost bang on there Chris. If you aim for around 1500 leaflets that would usually attract 1 job.

matt jones

  • Posts: 411
Re: Worst Week in 16 years
« Reply #33 on: April 22, 2007, 06:56:14 pm »
Jimmy i find it abit strange why you don't fill out any of your profile. Do you work for a francise or are you self employed if you don't mind me asking? Also how local to me are you? My local compitition doesn't bother me one bit so why should it bother you so much? where ever you are based you are going to have compitition its not the end of the world!
But oh well if you want to keep yourself to yourself then thats your choice thanks for the advice!
matt

steve k

Re: Worst Week in 16 years
« Reply #34 on: April 22, 2007, 07:34:41 pm »
if we look at 15000 leaflets at about £200.00 to print...and 1500 leaflets per job...that is a return of 1 job per £20.00 of leaflet costs...10 jobs......which isn`t bad.
Obviously take into account distribution costs at about £30/1000.

10 jobs at average £100 per job...£1000.00 of work

£200.00 to print
£450.00 to deliver

£650.00 overheads for £300.00 profit..that seems a lot to me... ???

Mike Halliday

  • Posts: 11581
Re: Worst Week in 16 years
« Reply #35 on: April 22, 2007, 08:01:59 pm »
Steve it would be crap if your figure were right, look at my figures

20,000 @ £99
delivery @ £260

= £359

this will produce 50 jobs @ £100 so that's £5,000 so take away £359 leaves a £4651 profit :D :D :D

amazing what you can do with some creative numbers ;)

but mine is closer to the mark than yours!
Mike Halliday.  www.henryhalliday.co.uk

Mike Halliday

  • Posts: 11581
Re: Worst Week in 16 years
« Reply #36 on: April 22, 2007, 08:05:41 pm »
hers where i got my 20,000 @ £99

www.leafletsforyou.co.uk/Priceguide2007.pdf
Mike Halliday.  www.henryhalliday.co.uk

matt jones

  • Posts: 411
Re: Worst Week in 16 years
« Reply #37 on: April 22, 2007, 08:11:39 pm »
Mike how does 4000 leaflets cost £120 to deliver but 20000 leaflets cost £260?
matt

Mike Halliday

  • Posts: 11581
Re: Worst Week in 16 years
« Reply #38 on: April 22, 2007, 08:24:24 pm »
let me work it out I might have got my maths wrong :D :D

it cost me £13/1000 to have my lealfet delivered so 10,000 cost me £130 & 20,000 cost me £260

nope I was right £260 :D

where did you get 4000 @ £120 from?
Mike Halliday.  www.henryhalliday.co.uk

colin thomas

  • Posts: 813
Re: Worst Week in 16 years
« Reply #39 on: April 22, 2007, 08:27:59 pm »
mike, this is a serious question, i'm not being funny but after 8 years and this amount of leaflets why do you need to still leaflet, i would  have thought that you would be snowed under with repeat and referral work, this is assuming you are a one-man-band, if you have a team of a dozen out there, apologies
colin
colin thomas