Why does evrone on here except me believe that price cutting is wroing? Look at companys like Asda and Tesco they always try to undercut.
Gordon,
I don't think you're talking about reducing your prices for existing customers who're happy with your work and what you already charge them. Unless you're bonkers that is.
You're either saying you'd be happy to charge less than an area's going rate; or; you'd undercut another window cleaner to get his/(her) business.
In all three scenarios, the only winner is the customer; until you tire of working so cheaply; feel you can't up your price and dump them in favour of more lucrative business.
So even the customer loses out in the end.
Gordon, are you in the process of building up a new round? If you are, price at least what you think is the going rate. At least. Many here would say 'price higher'. But I know what it's like when you've bills to pay, the wolf is at the door and you're desperate for work.
The Yellow Pages lady told me that if a potential customer goes to the trouble of looking through the Yellow Book and phoning you, you're pretty much guaranteed to have a 'keen customer'.
The same goes, I expect, for potential customers who grab you on the street.
So don't price to low, mate. You and your customers will both end up in a lose-lose situation when you dump the lot of them and get a job in a factory, because you couldn't make ends meet with window cleaning.
PS. I've found I received little work from the Yellow Pages. So that's not the answer to building up a round in itself.
