Re: websites; a regional differences
« Reply #20 on: March 08, 2009, 01:19:53 pm »
I would use the Beverley local paper to drive traffic to your site with some sort of offer. The advert can be extremely small, but when they get to your site they get all your spiel.

Doug Holloway

  • Posts: 3917
Re: websites; a regional differences
« Reply #21 on: March 08, 2009, 01:25:37 pm »
Hi Guys

All these impression figures are very misleading, they do not mean mumber of people.

Your stats will show you the number of unique visitors, on my Leather site it will be in the low thousands per month and thats for the number 2 site for Leather cleaning.

Shaun by being on lots of sites you consolidate your top positions for many searches, which gives you a credibility, as in I will use this guy as he seems to have all the top rankings.It also prevents others taking those positions and competing with you.

Mike , I am sure there are regional variations, new developments have tended to start in London and move outwards. In Essex we have a big London influence with lots of people working there.

Essex is avery competitive internet area which keeps us on our toes.

Dave Ingram mentioned recently that since moving from Wolverhampton to Newbury he has noticed lots more people use the internet.

Cheers

Doug




Mike Halliday

  • Posts: 11581
Re: websites; a regional differences
« Reply #22 on: March 08, 2009, 01:41:59 pm »
some more info;


110 people visited this site  157 Visits
 110 Absolute Unique Visitors
 716 Pageviews

.............................................................


 Visits
150

% of Site Total: 95.54%
 Pages/Visit
The average number of pages viewed during a visit to your site. Repeated views of a single page are counted. Pages/Visit
4.69

Site Avg: 4.56 (2.91%)
 Avg. Time on Site
The average duration of a visit to your site. Avg. Time on Site
00:01:45

Site Avg: 00:01:42 (2.29%)
 % New Visits
The percentage of visits by people who had never visited your site before. % New Visits
68.67%

Site Avg: 70.06% (-1.99%)
 Bounce Rate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce Rate
36.00%

Site Avg: 36.31% (-0.84%)
 
 Detail Level: City City  Visits  Pages/Visit  Avg. Time on Site  % New Visits  Bounce Rate 
1. Hull  77  3.38  00:00:45  66.23%  42.86% 
2. London  26  7.54  00:04:08  65.38%  23.08% 
3. Wigan  6  7.67  00:04:08  33.33%  33.33% 
4. Wombwell  3  4.67  00:01:51  33.33%  0.00% 
5. Manchester  3  3.67  00:03:40  100.00%  0.00% 
6. Lechlade  2  13.50  00:07:48  100.00%  0.00% 
7. Rochester  2  3.50  00:00:18  0.00%  50.00% 
8. (not set)  2  6.00  00:03:00  100.00%  0.00% 
9. Kidsgrove  2  5.00  00:02:06  50.00%  50.00% 
10. Leeds  2  4.00  00:00:27  50.00%  50.00% 
 


the most populer page viewed after arriving on the home page was the 'offer' page
Mike Halliday.  www.henryhalliday.co.uk

Shaun_Ashmore

  • Posts: 11381
Re: websites; a regional differences
« Reply #23 on: March 08, 2009, 02:17:34 pm »
I agree Doug shuts the door on the opposition perhaps put the telephone numbers first then the info after? just an idea?

Shaun

Doug Holloway

  • Posts: 3917
Re: websites; a regional differences
« Reply #24 on: March 08, 2009, 03:16:03 pm »
Hi Shaun

Definitely sounds a good idea, which site shall I try it with ?

Cheers

Doug

Re: websites; a regional differences
« Reply #25 on: March 08, 2009, 04:06:24 pm »
My first impression was a nicely laid out site with a big sunflower stuck on it.

There's an opportunity to move the small offer on the left and make it a big offer on the bottom right. Only way to know for sure is to split test two pages, but I bet it does better. ;)

I'm making the assumption your key phrase for seo is carpet cleaning/cleaner beverley (maybe not). If so then you will have to broaden it out because there is no traffic at all for this phrase.

Therefore you have to wonder how relevant the hits are, which might explain the conversion rate.

Mike

derek west

Re: websites; a regional differences
« Reply #26 on: March 08, 2009, 04:16:26 pm »
just done a search and couldn't find you on sponsored links mike for beverley carpet cleaning, also couldn't find u on thebestofbeverley wich is top for generic and sponsored. nice one on the maps though chief, 3 of.
derek

Mike Halliday

  • Posts: 11581
Re: websites; a regional differences
« Reply #27 on: March 08, 2009, 04:23:24 pm »
Derek I would be unhappy if my sponsored links did come up in your search, as you don't live within my set limit of 10miles.

when I type it I have no 4 & 7 positions plus google maps


Mike Halliday.  www.henryhalliday.co.uk

derek west

Re: websites; a regional differences
« Reply #28 on: March 08, 2009, 04:31:06 pm »
thats why i have keyword and IP campaigns.
if someone is at work who live in beverley but work 11 miles from beverley and want to book a carpet cleaner and type in beverley crpet cleaner, you won't come up.
just a thought.

what about the best of, get yaself on there or kwikjet will get all the work.
derek
just a thought.

Robert Watson

  • Posts: 1058
Re: websites; a regional differences
« Reply #29 on: March 08, 2009, 08:32:21 pm »
Yes Mike,
It does it makes a difference. I closely monitor 10 sites throughout the UK with good to excellent positions.
The bad news is since the beginning of the year the hits have been pish poor.
Edinburgh's doing OK, but other places are not.
Been trying to ignore the downturn, but its getting harder to ignore it and thats not like me to talk that way.
Then again, time of year and all that. Next week the sun will come out and everyone will say " Oh, lets get our carpets cleaned"  ::)
Well,  here`s hoping.
Rab


The Kitchen Door Centre

Doug Holloway

  • Posts: 3917
Re: websites; a regional differences
« Reply #30 on: March 08, 2009, 08:43:22 pm »
Hi Rabby

I have checked several sites, North and South and all are up on this time last year !

Cheers

Doug

Robert Watson

  • Posts: 1058
Re: websites; a regional differences
« Reply #31 on: March 08, 2009, 08:55:36 pm »
What about Leeds and Coventry. Are you saying there doing OK?
Sorry if that sound blunt. Not intensional.
Rab
The Kitchen Door Centre

stevegunn

Re: websites; a regional differences
« Reply #32 on: March 08, 2009, 09:02:41 pm »
My statistics show an increase for January against last year but are down for February against last year

Shaun_Ashmore

  • Posts: 11381
Re: websites; a regional differences
« Reply #33 on: March 08, 2009, 09:21:43 pm »
Regarding website and numbers I'd like to see them on all may be on a banner, I know that when looking for information the key one is the telephone number if they call great but if they want info they'll carry on reading.

Shaun

Doug Holloway

  • Posts: 3917
Re: websites; a regional differences
« Reply #34 on: March 08, 2009, 10:14:15 pm »
Hi Guys

Rabby, just checked both up.

Shaun, I will speak to you about it.

Cheers

Doug

Shaun_Ashmore

  • Posts: 11381
Re: websites; a regional differences
« Reply #35 on: March 08, 2009, 10:17:27 pm »
No problems, perhaps a good chin wag to swap ideas and findings.

Shaun

DanielWelford

  • Posts: 220
Re: websites; a regional differences
« Reply #36 on: March 11, 2009, 12:38:29 pm »
Hi

I have already had 150 clicks on my site this month, but they are not converting.

Anyone have any stats on click/conversion rates, or indeed any tips on how to increase conversion rates.

Many thanks

Dan

derek west

Re: websites; a regional differences
« Reply #37 on: March 11, 2009, 01:24:07 pm »
not coverting as in, not contacting you or not converting as in, contacting you but not going through with the service?
if its the first then its your website or a certain page on your website, i.e. a pricing page usually upsets the applecart unless your cheap. in which case you need analytics to see where custys are abandoning your web site.
derek

DanielWelford

  • Posts: 220
Re: websites; a regional differences
« Reply #38 on: March 11, 2009, 06:43:15 pm »
Unfortunately Derek its the first!

I will look into the analytics. Thanks for your help.

Dan

derek west

Re: websites; a regional differences
« Reply #39 on: March 11, 2009, 06:48:42 pm »
analytics is free in your google account, go through the protocol and you will end up with a HTML code, this has to be pasted into each page of your website, not got a clue how thats done so if your like me you'll have to get your web designer to paste it in, once thats done go into google analytics in your google account and it will give you all the info you need about your site as and when it happens.
good luck
derek