I love this debate
As I have said before, the NCCA isn't perfect, but then, only the good Lord is
Firstly, our Association is named the National Carpet Cleaners Association. It's an association FOR carpet cleaners, NOT Mr and Mrs Jones at number 22. Our moto is Service With Integrity. OK, we do generate through our various media efforts enquiries from the public, but the Association is NOT a marketing company with a raison d'etre of generating lots of work. This is left to other organisations. Fast Track/Joe Polish, and Brian James springs to mind.
This position is supported by most other Trade Associations. When did you see an association for upholstery manufacturers advertise to the public. How many of these associations can you name. Ditto electricians, plumbers, carpenters et al. And I'm talking about proper specialist trade associations, not "Badge Marketing Companies" like the Guild of Master this or that.
Our media department has a regular monthly output of articles which is sent to many womens and homes magazines. We have regular contact with the daily press who call upon our expertise to give technical and commercial advice. Directors have appeared on Breakfast TV and radio and programme researchers frequently call upon our expertise.
Due to the size of our industry and more importantly our membership, I cannot forsee a day when the NCCA will be able to afford an effective advertising campaign through any of the media except for our own website. Being a member of virtually any trade association is a marketing tool for the individual member to use to their advantage. YOU are the carpet cleaner. YOU are the businessman. YOU are the salesman. So go out and sell YOUR company and YOUR services and the benefits that YOUR membership can bring to YOUR prospects and YOUR customers.
As for young blood, we are not ageist. Any person of any age or background is welcome to become involved with THEIR Association. It's the way the Association has always been. The way I became involved is typical of most directors. I offered help at NCCA events. Erecting stands and breakdown afterwards. Assisting in Branch Meetings, demonstrating techniques/equipment at Branch Meetings, until one day I organised a Branch Meeting which was way beyond what the format was. This was the forerunner to the Technical Roadshows. By showing my enthusiasm, dedication and organisational skills, the directors felt that I could bring something to the Association, so I was invited to join the Board. So, if you feel that the NCCA can be improved, get up off your bum and do something about it. The present Board has!
To be fair, although the system described above has been shown to work well, it can be improved. For this reason, I have put some proposals to the Board which will, perhaps, encourage more new blood to become involved with their Association. For the right people, this could lead to Directorship. There is quite a lot of work to be done yet on this project, so no announcements are imminent. As always, you'll need to be patient.
From my perspective, it would appear that most of the problems that are/were percieved to exist have are being answered. It is my view that the Association has made enourmous strides in recent years to actively promote the benefits of Membership to the industry at large. The increase in membership supports this. We are not for everyone and not matter what we do or don't do, this will never change. But, IMO, the appeal of the NCCA is at the best it's ever been, and it's getting better all the time.
Safe and happy cleaning
Ken