I get firms leaflet dropping my area, when they do i pull out of my local paper.
I find I am a lot busier as their leaflet reminds my customers to get there carpets cleaned.
When customer mentions they got the leaflet, i ask why didnt they go for the low price,
usually the reply is pay cheap you get cheap, or, how can they do it for such a low price.
The other company will get some work from their low priced leaflets, but they are generally not the type of customer I work for. Everyone in my town knows me and what i do, thats why they call us, however in a large town city, you dont get that kind of loyalty the same as out here in the sticks.
Personally, if you have the money I would bankroll a quality service, it only lowers the perception of a carpet cleaner, and its not good for the industry. When Chemdry came over here, most of us doubled our prices and where still cheaper and better !!
Andrew